signatures. The old law had required half as many signatures and allotted twice as much time to collect them; but more important, the new law specified the look of these signatures down to the comma. Hundreds of thousands of signatures were thrown out by the Central Election Commission because of violations such as the use of “St. Petersburg” instead of “Saint Petersburg” or the failure to write out the words “building” or “apartment” in the address line.
One of Putin’s St. Petersburg city hall colleagues told me years later that during his tenure as Sobchak’s deputy, Putin had received “a powerful inoculation against the democratic process.” He and Sobchak had ultimately fallen victim to the democratic menace in St. Petersburg, and now that Putin was running the country, he was restoring the late-Soviet mechanisms of control: he was building a tyranny of bureaucracy. The Soviet bureaucracy had been so unwieldy, incomprehensible, and forbidding that one could function within it only by engaging in corruption, using either money or personal favors as currency. That made the system infinitely pliant—which is why “special electoral culture” functioned so well.
During the voting itself, international observers and Russian nongovernmental organizations documented a slew of violations, including: the deletion from the rolls of over a million very elderly people and other unlikely voters (when I went to cast my vote, I was able to see that my eighty-four-year-old grandmother’s name was in fact missing from the list; my voting precinct was also, coincidentally, located next door to an office of the ruling United Russia party); the delivery of prefilled ballots to a psychiatric ward; precinct staff arriving at an elderly voter’s home with a mobile ballot box and leaving hastily when they saw that she was planning to vote for someone other than Putin; and managers and school officials telling staff or students’ parents that contracts or financing depended on their vote. In all likelihood, none of these steps was dictated directly by the Kremlin; rather, following renewed Soviet instincts, individuals did what they could for their president.
During the campaign, opposition candidates constantly encountered refusals to print their campaign material, air their commercials, or even rent them space for campaign events. Yana Dubeykovskaya, who managed the campaign of nationalist-leftist economist Sergei Glazyev, told me that it took days to find a printing plant willing to accept Glazyev’s money. When the candidate tried to hold a campaign event in Yekaterinburg, the largest city in the Urals, the police suddenly kicked everyone out of the building, claiming there was a bomb threat. In Nizhny Novgorod, Russia’s third-largest city, electricity was turned off when Glazyev was getting ready to speak—and every subsequent campaign event in that city was held outdoors, since no one was willing to rent to the pariah candidate.
Around election time, I interviewed a distant acquaintance, the thirty-one-year-old deputy director of news programming on All-Russia State Television. Eight years earlier, Yevgeniy Revenko had become the youngest reporter working at a national television channel, Gusinsky’s independent NTV. He had quickly become known as one of the more enterprising and dogged reporters. The way he worked now seemed to be very different. “A country like Russia needs the sort of television that can effectively deliver the government’s message,” he explained. “As the state grows stronger, it needs to convey its message directly, with no interpretations.” He described his channel’s editorial policy as a simple one: “We do show negative stories—we will report a disaster, if it occurs, for example—but we do not go looking for them. Nor do we go looking for positive stories, but we do focus the viewers’ attention on them. We never speculate about the reasons for something—say, an official’s firing—even if we happen to know the reason. All our information comes from official government statements. In any case, the logic is simple. We are a state television company. Our state is a presidential republic. That means we do not criticize the president.” Very occasionally, admitted Revenko over a mug of beer at an Irish pub in the center of Moscow, he felt he had to stifle his creative urge. “But I say to myself, ‘This is where I work.’” He grew up in a military family and had some military training himself. That clearly helped.
The late Soviet state had depended on using the many and punishing the few—and the KGB had been in charge of the latter. This system had been more or less restored now. While the vast majority enthusiastically fell in line, those who did not paid the price. Marina Litvinovich, the young woman who had helped create Putin and had urged him to go talk to the families of the
On election night, Khakamada planned a great defeat party. Her campaign rented a spacious Southwestern- themed restaurant and splurged on a spread of salmon, lobster, artichokes, and an open bar. Popular music groups lined up at the microphone, and the country’s best-known rock journalist emceed. Nobody came. Waiters seemed to outnumber the guests, and the artichokes lingered. Still, the organizers continued to check all comers against a strict name list. Russian liberals were still struggling to come to terms with just how marginal they had become.
Watching the guests, I was thinking it was understandable that it had taken a while. Four years after putting Putin in office, the few liberals who had switched to the opposition still had personal connections to the many former liberals who remained part of the Russian political establishment. In a vacant dining room off the main hall, Marina Litvinovich perched at one end of a long empty oak table next to Andrei Bystritsky, deputy chairman of the Russian state television and radio conglomerate. Bystritsky, a red-bearded bon vivant in his mid-forties, complained about the wine. “The wine is no worse than our election results,” Litvinovich shot back. Bystritsky immediately ordered a hundred-dollar bottle of wine for the table, and then another. It seemed he had come to assuage his guilt. He assured anyone who would listen that he had voted for Khakamada and had even told his two hair-and-makeup people to vote for her. Of course, he had also run the campaign coverage that went out to about forty-five million Russian homes, and told them, over and over again, to vote for Putin. Seventy-one percent of the voters did.
I went to see Bystritsky in his office three days after the election. We had known each other a long time—in the mid-1990s he had been my editor at
“So tell me,” I said, “how do you conduct the propaganda of Putin’s regime?”
Bystritsky shrugged uncomfortably and busied himself with hospitable preliminaries. He offered me tea, cookies, chocolates, chocolate-covered marshmallows, and finally a CD with the collected speeches, photographs, and video footage of President Putin. The slipcover had five photographs of the president: serious, intense, impassioned, formal smiling, and informal smiling. The serious one had been reproduced widely: on Election Day alone, I came across it on the cover of school notebooks, on preframed portraits for sale at the Moscow Central Post Office (a bargain at $1.50 for a letter-size picture), and on pink, white, and blue balloons for sale in Red Square. The sale of any of these items on voting day was a violation of election law.
“We don’t especially do any propaganda,” Bystritsky said, settling into a leather armchair. “Look at the election, for example.” Russian law left over from the nineties required media outlets to provide all candidates with equal access to viewers and readers. Bystritsky had his numbers ready, and it was funny math: the president, he claimed, had engaged in only one election activity—meeting with his campaign activists—and the twenty-nine- minute meeting was broadcast three times in its entirety during regular newscasts, which had to be extended to accommodate it. On every other day of the campaign, the state television channel also showed Putin during its newscasts—usually as the lead story—but these, Bystritsky explained, were not campaign activities but the stuff of the president’s day job. An exhaustive study conducted by the Russian Union of Journalists, on the other hand, concluded that Putin got about seven times as much news coverage on the state channel as did either Khakamada or the Communist Party candidate; other candidates fared even worse. Coverage by the other state channel, the one that had once answered to Berezovsky, was even more skewed, while NTV, which had been taken away from Gusinsky, gave Putin a fourfold advantage over the next-best-covered contender.
This was what Revenko had called “effectively delivering the government’s message.” Local officials got the message clearly and conducted elections in accordance with it.
SEPTEMBER 1 IN RUSSIA is called Knowledge Day: all elementary, secondary, and high schools all over the
