challenged him.
“Are you sure, Senator, th Se, at we need to move so quickly in Iraq?” I asked him. “It doesn’t feel right.”
My question hit a nerve, and he raised his voice with me for the first time, insisting that he had attended intelligence briefings where the administration had presented damning evidence of Saddam’s work on weapons of mass destruction and of the atrocities he had committed against his own people. “Andrew, you haven’t seen what I have seen. Saddam Hussein is a monster.”
No one would argue that the Iraq regime was anything but a brutal dictatorship, but I did ask what purpose would be served by the United States going after this monster when there were many equally monstrous rulers scattered around the globe. The senator held to his position, which he said would probably benefit him politically, because every Democrat who runs for president must prove he is tough on national defense. I didn’t change my position, either, and he would hear more of the same from Mrs. Edwards, who was more outspoken in her politics and more liberal than her husband and his key advisers.
As I watched them interact, especially when I brought him home from the airport, I could see the Edwardses were able to express strong feelings without getting upset or damaging their personal relationship. She always greeted him with a hug and a smile, and you could see she loved him and respected him. But his candidacy, like his career, was a joint project, and because he respected her intelligence and instincts, he invited her criticisms. She would tell him when he flopped while giving prepared remarks-he was terrible at reading a speech-and she read, reread, and edited every statement he issued, no matter how minor.
Elizabeth did all this work in addition to taking care of Emma Claire and Jack and supporting Cate, who was at Prince ton. Because I saw how hard she was working, I didn’t much mind that Mrs. Edwards called on me for help. The senator said that this assistance with his wife and family was more important than anything because it relieved some of the stress caused by his absence. As the holidays approached, I was spared the chore of taking the Christmas picture, but I got deeply involved in finding and transporting the family’s main Christmas tree (they had more than one) and helping to locate certain important presents for the family.
Cheri and I argued about the time I devoted to the Edwards family, especially when I was busy doing household chores for them. She couldn’t understand why I had to take on responsibility for every practical dilemma that arose in the life of the Edwards family. Time and again I told her it was necessary and would be good for our family in the long run. I apologized and explained: I didn’t want to do it, but I had to. Cheri didn’t buy it, no matter how many times I said it.
Cheri’s point, which I refused to accept, was that I had only so much time and energy and that I was allowing the senator and his wife to take advantage of me. No one could guarantee that John Edwards would ever become president or that I would be part of his team. But that was not an outcome I would even consider. I felt that John Edwards represented my best shot at real success, and I would be a fool to give him anything less than my full effort. Since I was one of th S wae few who had been with him since his election, I also felt a special connection, a sense of pride in helping this man go from rookie senator to presidential contender.
This all-?or-?nothing commitment drove me to answer every call and every request with immediate action and to approach every task with the utmost seriousness. Certain that I could do anything and everything at once, I found myself headed for Christmas with Cheri’s family in Illinois with my cell phone, my BlackBerry, and a briefcase full of work. I was going to celebrate the holiday and make sure the Edwards for President office in Raleigh would be up and running on New Year’s Eve, in time for its opening on the first day of 2003. (Since I had negative feelings about the holidays after my father’s affair broke apart my extended family, I was actually kind of glad to have work to keep me occupied.)
The main problem I had with the office setup involved the telephones and so-?called T1 high-?speed Internet lines. If we were going to run a big national campaign with a major Internet presence, we needed an advanced and reliable communication system. I signed up BellSouth to handle it, but they ran into one problem after another. In Illinois, I commandeered the basement at Cheri’s sister’s house, turning it into an office where I sent out a stream of faxes and made hundreds of calls. While I did this work, everyone upstairs noticed my absence and started to resent that even when I was around, I seemed cranky and distracted. I overheard my skeptical mother-?in-?law asking what the heck I was doing down in the basement all day.
The holiday debacle in Illinois reached its lowest point as a snowstorm kicked up on Christmas Eve. I had to wait until the last minute to sign various contracts to keep them from becoming public knowledge-it was critical not to steal the thunder of the senator’s announcement day. Because of this, I had to overnight signed documents for delivery on the day after Christmas. I wrote out what was needed and went out into the storm to find a FedEx office that was open, would accept a package, and would guarantee delivery on the morning of December 26. I made it with minutes to spare and considered the achievement a bit of a victory. Cheri and her family, on the other hand, watched me race around, ignoring the kids, the company, and the celebration they were enjoying, and concluded that my priorities were out of whack.
Five
The New York Times gets everything first. This happens because even in the Internet age, the Times stills sets the media agenda, especially where TV network news operations are concerned. This is why it’s always a good idea to give the Times an early exclusive on an important story, especially if you think it might spin things your way. On the next to last day of 2002, the senator got just this kind of treatment when the nation’s “paper of record” quoted unnamed sources to report that Edwards was going to announce the formation of his presidential exploratory committee-the first step toward a real campaign-and that he would be perceived by many Democrats as “the anti-?Gore.” As the anti-?Gore, Edwards was handsome, energetic, and quick on his feet. He was also, as the Times said, “a more authentic Southerner who could have far more appeal in states like North Carolina, Georgia, Kentucky and the mother lode: Florida.”
By letting unnamed campaign “advisers” leak the story to the Times, we got a flood of inquiries from other press outlets around the world. Among them were requests for live interviews from the three major networks as well as CNN. At four o’clock on the morning of January 2, the Edwardses’ neighborhood was filled with production trucks from the TV networks, and the street in front of their house was lit up like a stadium set for a night game. When the senator, Mrs. Edwards, and I looked out from the window of Wade’s carefully preserved bedroom on the second floor, we saw truck drivers and technicians standing outside their rigs, sipping coffee and smoking cigarettes. A few of them said hello when I later went outside to clean up so every angle visible to the TV crews looked good.
When I finished my work and went inside the house, I helped some volunteers finish clearing away furniture (much of it was piled in a neighbor’s carport) so that the different networks could occupy separate rooms with cameras and lights and crews. The senator was thrilled by the prospect of all the media attention, but Mrs. Edwards paced nervously around the house. I tried to reassure her and reminded her that it was very important to just keep breathing. By the time she was called for the first interview-Good Morning America -she was a little less anxious than your typical deer in the headlights. Given my own fear of public speaking, I felt sympathy for her as she struggled to answer questions about her husband with both tact and openness. She got better as the morning wore on but never looked completely comfortable as she listened to the questions through an earpiece and tried to address the camera as if it were a person.
While the Edwardses were introducing themselves to America, I tried to help our press secretary, Mike Briggs, corral the growing media horde on the front lawn. The senator was scheduled to make a formal announcement and take questions at ten-?thirty. At about ten-?twenty, I noticed that several of the cameras were trained Von a side door, where some garbage cans were lined up. Concerned they might appear in a side shot, I jogged over to move them, and as I did, Edwards emerged from the front door and the cable networks like CNN went live with the shot. I scurried to get out of view and then stood to the side as he spoke before the microphones:
Well, good morning. Good morning to everyone. Today I filed my-the papers to set up an exploratory committee to run for president of the United States. I run for president to be champion-to be a champion for the same people I fought for all my life, regular folks. They are people like my own family, where I was the first to go to college and my dad worked in a textile mill all of his life, or my mother’s last job was working at the post office, to the people I went to school with, the people I grew up with, the families that I represented for almost two decades as a lawyer. And exactly the same group of people. They are the reason I ran for the United States Senate.
I think these people are entitled to a champion in the White House, somebody who goes to work every day seeing things through their eyes and who provides real ideas about how to make their lives better-not somebody who’s thinking about insiders or looking out for insiders.
The prepared remarks belonged as much to Elizabeth Edwards as they did to the senator, and they described perfectly the man they wanted to present to the voters. Among the various archetypes found on the American political landscape, “champion of the average Joe” fit the senator best, and this was the role he would assume as he considered facing a field of potential Democratic contenders that included half a dozen men with greater experience in politics and government.
Although Edwards talked about the economy, health care, terrorism, and education, the initial questions from the press were focused more on the nuts and bolts of politics. They seemed most concerned about how much money was in the campaign account (none yet) and whether Edwards would consider running as someone else’s pick for vice president if he didn’t grab the nomination. (He said he was thinking only about being president.) For me, the event was a perfect example of the main problem with media coverage of politics. While voters say they want to hear about issues, and pundits complain about the lack of substance in campaigns, reporters invariably highlight the horse-?race aspect of elections. I don’t know if they are trying to impress people with their cynical insider perspective or they just think that issues are boring, but at the front lawn press conference, politics outweighed policy by a substantial margin.
No one in the campaign seemed surprised by the questions, and the senator was prepared for them all. In the next twenty-?four hours, we would see that TV and print reporters boiled things down to the same few essential points. First, they said that in a media age a candidate’s image is more important than his resume. Next, they said that Edwards had the look of a president but would need to prove he could connect with the common man. Finally, they co [nalncluded that Edwards was at least as attractive as any of the others who would challenge George W. Bush, so he had no reason not to throw his hat in the ring.
Besides affirming the news media’s limited interest in substance, the senator’s encounters with the press that day reinforced my understanding of politics as stagecraft. Once you get the TV trucks lined up and the camera crews running around, people tend to fall into their roles. Senator Edwards was certainly aware of his opportunity, and he went to great lengths to make sure the press had all the pictures they wanted. This included coming back outside after the initial press conference to take Emma Claire and Jack for a stroll in a neighborhood nature walk called the Greenway. The kids looked like walking props to me, but no one said a word about this.
I had my own brush with fame when this happened and CNN went live with a picture that included me standing with my shirt half-?untucked and a baseball cap on my head. I didn’t even know I was being caught in the scene until my phone rang and I heard Cheri say, “Andrew, you’re on TV!” I got myself out of the picture as fast as I could.
The way I saw it, my job was behind the scenes, and if I ever appeared in the press, it meant I had made a mistake. The big-?time consultants, policy wonks, and media gurus all knew the more powerful reporters by their first names and had their phone numbers on speed dial. They played a game that involved leaking information to make themselves look good and make others look bad. After the news conference, I turned to the job of preparing for a party that would start in the early evening.
Once the press departed, I spent the afternoon making sure that cleanup crews and food servers were on schedule and trying desperately to contact the caterer, who was absent without leave. I finally got through to him and discovered that his truck had broken down and he had run into trouble finding a replacement. He reassured me that he would make it to the house before the guests, and with no other option I just accepted his apologies and told him to hurry. With the next call came another minor disaster. We had sent out a worldwide fax to the press with our new contact information. BellSouth had activated our toll-?free number, but it was working in only three states.
In the middle of these two small crises, Mrs. Edwards, greatly relieved that her interviews were over, walked over to smile and ask me how things were going. Under great duress, with a BlackBerry at one ear and a cell phone at the other ear, listening to elevator music on both, I considered the consequences of telling the truth. I answered her with, “Great, Mrs. Edwards, just great.”
The caterer finally appeared in a U-?Haul truck about thirty minutes before the guests were scheduled to arrive. As they raced to get food and drinks set up, I noticed that the beer was warm and the finger food was cold. I prayed that nobody would get sick. Then my phone rang. It was one of the Edwardses’ neighbors. He had come home from work to find that his lawn had been torn up by one of the TV trucks. I told him we would pay for repairs and dashed off a note, to be copied and placed in all the mailboxes for blocks around, telling folks to call me if their lawns had been damaged
