the English language is quite breathtaking. He also reminds us how perilous it was, and always has been, even to think about these things. His brisk and ironic throat-clearing is eloquent in itself. Reflecting on the nonsense story of Adam’s “Fall” (the original instance of someone being created free and then loaded with impossible-to-obey prohibitions), Hobbes opined—not forgetting fearfully to add that he did so “with submission nevertheless both in this, and in all questions, whereof the determination dependeth on the Scriptures”—that if Adam was condemned to death by sinning, his death must have been postponed, since he contrived to raise a large posterity before actually dying.

Having planted the subversive thought—that forbidding Adam to eat from one tree lest he die, and from another lest he live forever, is absurd and contradictory—Hobbes was forced to imagine alternative scriptures and even alternative punishments and alternative eternities. His point was that people might not obey the rule of men if they were more afraid of divine retribution than of horrible death in the here and now, but he had acknowledged the process whereby people are always free to make up a religion that suits or gratifies or flatters them. Samuel Butler was to adapt this idea in his Erewhon Revisited. In the original Erewhon, Mr. Higgs pays a visit to a remote country from which he eventually makes his escape in a balloon. Returning two decades later, he finds that in his absence he has become a god named the “Sun Child,” worshipped on the day he ascended into heaven. Two high priests are on hand to celebrate the ascension, and when Higgs threatens to expose them and reveal himself as a mere mortal he is told, “You must not do that, because all the morals of this country are bound around this myth, and if they once know that you did not ascend into heaven they will all become wicked.”

In 1964 there appeared a celebrated documentary movie called Mondo Cane, or “the world of the dog,” in which the directors captured numerous human cruelties and illusions. This was the first occasion on which one could see a new religion being assembled, in plain view, on camera. The inhabitants of the Pacific islands may have been separated for centuries from the more economically developed world, but when visited by the fatal impact many of them were shrewd enough to get the point immediately. Here were great vessels with billowing sails, bearing treasures and weapons and devices that were beyond any compare. Some of the more untutored islanders did what many people do when confronted with a new phenomenon, and tried to translate it into a discourse that they could themselves understand (not unlike those fearful Aztecs who, first seeing mounted Spanish soldiers in Mesoamerica, concluded that they had a centaur for an enemy). These poor souls decided that the westerners were their long-mourned ancestors, come back at last with goods from beyond the grave. That illusion cannot long have survived the encounter with the colonists, but later it was observed in several places that the brighter islanders had a better idea. Docks and jetties were built, they noticed, after which more ships came and unloaded more goods. Acting by analogy and mimesis, the locals constructed their own jetties and waited for these, too, to attract some ships. Futile as this proceeding was, it badly retarded the advance of later Christian missionaries. When they made their appearance, they were asked where the gifts were (and soon came up with some trinkets).

In the twentieth century the “cargo cult” revived in an even more impressive and touching form. Units of the United States armed forces, arriving in the Pacific to build airfields for the war on Japan, found that they were the objects of slavish emulation. Local enthusiasts abandoned their lightly worn Christian observances and devoted all their energies to the construction of landing strips that might attract loaded airplanes. They made simulated antennae out of bamboo. They built and lit fires, to simulate the flares that guided the American planes to land. This still goes on, which is the saddest bit of the Mondo Cane sequence. On the island of Tana, an American GI was declared to be the redeemer. His name, John Frum, seems to have been an invention too. But even after the last serviceman flew or sailed away after 1945, the eventual return of the savior Frum was preached and predicted, and an annual ceremony still bears his name. On another island named New Britain, adjacent to Papua New Guinea, the cult is even more strikingly analogous. It has ten commandments (the “Ten Laws”), a trinity that has one presence in heaven and another on earth, and a ritual system of paying tributes in the hope of propitiating these authorities. If the ritual is performed with sufficient purity and fervor, so its adherents believe, then an age of milk and honey will be ushered in. This radiant future, sad to say, is known as the “Period of the Companies,” and will cause New Britain to flourish and prosper as if it were a multinational corporation.

Some people may be insulted at even the suggestion of a comparison here, but are not the holy books of official monotheism absolutely dripping with material yearning and with admiring—almost mouthwatering— descriptions of Solomon’s wealth, the thriving flocks and herds of the faithful, the rewards for a good Muslim in paradise, to say nothing of many, many lurid tales of plunder and spoils? Jesus, it is true, shows no personal interest in gain, but he does speak of treasure in heaven and even of “mansions” as an inducement to follow him. Is it not further true that all religions down the ages have shown a keen interest in the amassment of material goods in the real world?

The thirst for money and worldly comfort is only a subtext of the mind-numbing story of Marjoe Gortner, the “infant phenomenon” of American evangelical hucksterism. Grotesquely christened “Marjoe” (a cretinous lumping together of the names Mary and Joseph) by his parents, young Master Gortner was thrust into the pulpit at the age of four, dressed in a revolting Little Lord Fauntleroy suit, and told to say that he had been divinely commanded to preach. If he complained or cried, his mother would hold him under the water tap or press a cushion on his face, always being careful, as he relates it, to leave no marks. Trained like a seal, he soon attracted the cameras and by the age of six was officiating at the weddings of grown-ups. His celebrity spread, and many flocked to see the miraculous child. His best guess is that he raised three million dollars in “contributions,” none of which was earmarked for his education or his own future. At the age of seventeen he rebelled against his pitiless and cynical parents and “dropped out” into the early sixties California counterculture.

In the immortal children’s Christmas pantomime Peter Pan, there comes a climactic moment when the little angel Tinkerbell seems to be dying. The glowing light that represents her on the stage begins to dim, and there is only one possible way to save the dire situation. An actor steps up to the front of the house and asks all the children, “Do you believe in fairies?” If they keep confidently answering “YES!” then the tiny light will start to brighten again. Who can object to this? One wants not to spoil children’s belief in magic—there will be plenty of time later for disillusionment—and nobody is waiting at the exit asking them hoarsely to contribute their piggy banks to the Tinkerbell Salvation Church. The events at which Marjoe was exploited had all the intellectual content of the Tinkerbell scene, nastily combined with the ethics of Captain Hook.

A decade or so later, Mr. Gortner exacted the best possible revenge for his stolen and empty childhood, and decided to do the general public a favor in order to make up for his conscious fraudulence. He invited a film crew to follow him as he ostensibly “returned” to preach the gospel, and took the trouble to explain how all the tricks are pulled. This is how you induce motherly women (he was a handsome lad) to part with their savings. This is how you time the music to create an ecstatic effect. This is when you speak of how Jesus visited you personally. Here is how you put invisible ink on your forehead, in the shape of a cross, so that it will suddenly show up when you start perspiring. This is when you really move in for the kill. He keeps all his promises, telling the film’s director in advance what he can and will do and then going out into the auditorium to enact it with absolute conviction. People weep and yell, and collapse in spasms and fits, shrieking their savior’s name. Cynical, coarse, brutish old men and women wait for the psychological moment to demand money, and start counting it gleefully before the charade of the “service” is even over. Occasionally one sees the face of a small child, dragged to the tent and looking wretched and uncomfortable as its parents writhe and moan and give away their hard-won pay. One knew, of course, that the whole racket of American evangelism was just that: a heartless con run by the second-string characters from Chaucer’s “Pardoner’s Tale.” (You saps keep the faith. We’ll just keep the money.) And this is what it must have been like when indulgences were openly sold in Rome, and when a nail or a splinter from the Crucifixion could fetch a nice price in any flea market in Christendom. But to see the crime exposed by someone who is both a victim and a profiteer is nonetheless quite shocking even to a hardened unbeliever. After such knowledge, what forgiveness? The film Marjoe won an Academy Award in 1972, and has made absolutely no difference at all. The mills of the TV preachers continue to grind, and the poor continue to finance the rich, just as if the glittering temples and palaces of Las Vegas had been built by the money of those who won rather than those who lost.

In his bewitching novel The Child in Time, Ian McEwan gives us a desolate character and narrator who is reduced by tragedy to a near-inert state in which he vacantly watches a great deal of daytime TV. Observing the way in which his fellow creatures allow themselves—volunteer themselves—to be manipulated and humiliated, he coins the phrase for those who indulge themselves in witnessing the spectacle. It is, he decides, “the democrat’s pornography.” It is not snobbish to notice the way in which people show their

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