engineering. “We were especially provoked,” Kristol would later write, “by the widespread acceptance of left-wing sociological ideas that were incorporated in the War on Poverty.”[12]
And so you had Daniel Patrick Moynihan rejecting liberal pieties by arguing that the roots of much black poverty lay not so much in discrimination as in the rise of female-headed families, Edward Banfield rejecting the claim that urban riots were about racism by arguing that most rioters were not so much protesting injustice as simply engaging in looting.
The Friedmanites and the neoconservatives saw themselves as outsiders, alienated from the liberal establishment. To a remarkable extent the heirs of these movements still manage to feel this way. Yet by the 1970s the intelligentsia of movement conservatism had an establishment of its own, with financial backing on a scale beyond the wildest dreams of its liberal opponents. To put it bluntly, becoming a conservative intellectual became a good career move.
In a 1996 report, “Buying a Movement,” People for the American Way described the career of Dinesh d’Souza, who rose to prominence with his 1991 best seller
The original modern conservative intellectuals were, for the most part, scholars who happened to be or become conservative. Milton Friedman, to take the most spectacular example, was in the first instance a professional economist, whose work on consumer behavior, monetary forces, and inflation is accepted and honored by the vast majority of economists, whatever their political persuasion. He would have won the Nobel Memorial Prize in Economics whatever his politics. Similarly most of the “dozen or so scholars and intellectuals” who Kristol says formed the “nucleus” of
D’Souza, however, has had a very different kind of career. He moved from editing a conservative college publication, the
D’Souza, in other words, is something that didn’t exist forty years ago: a professional conservative intellectual, who has made his entire career inside an interlocking set of essentially partisan institutions.
Where did these institutions come from? The story, in brief, is that in the late 1960s and early 1970s members of the new conservative intelligentsia persuaded both wealthy individuals and some corporate leaders to funnel cash into a conservative intellectual infrastructure. To a large extent this infrastructure consists of think tanks that are set up to resemble academic institutions, but only publish studies that play into a preconceived point of view. The American Enterprise Institute, although it was founded in 1943, expanded dramatically beginning in 1971, when it began receiving substantial amounts of corporate money and grants from conservative family foundations. The Heritage Foundation was created in 1973 with cash from Joseph Coors and Richard Mellon Scaife. The libertarian Cato Institute relied heavily on funds from the Koch family foundations.
Media organizations are also part of the infrastructure. The same set of foundations that have funded conservative think tanks also gave substantial support to
In seeking the support of foundations and business groups, neconservatives cheerfully accepted a coarsening of their ideas. “We say, repeatedly,” Kristol wrote in 1995, “that ideas have consequences, which is true but what we have in mind are complex, thoughtful, and well-articulated ideas. What we so easily overlook is the fact that simple ideas, allied to passion and organization, also have consequences.” You might think that this was a lament—but Kristol was actually congratulating himself and his comrades-in-arms for going along with crude formulations of conservatism in order to achieve political success.
This was especially true in economics, where
Among the core social scientists around The Public Interest there were no economists. (They came later, as we “matured.”) This explains my own rather cavalier attitude toward the budget deficit and other monetary or fiscal problems. The task, as I saw it, was to create a new majority, which evidently would mean a conservative majority, which came to mean, in turn, a Republican majority—so political effectiveness was the priority, not the accounting deficiencies of government.[13]
Remarkably this statement comes just a few paragraphs after Kristol’s declaration that
Ronald Reagan’s 1966 California campaign marked the first great electoral success for movement conservatism. Reagan’s achievement was, however, overshadowed by the rise of Richard Nixon to the presidency, and his landslide victory in 1972. Nixon’s success, however, can’t be regarded as a triumph for movement conservatism, because Nixon was a transitional figure. He used the movement’s political strategy—indeed, to a large extent he invented it. But he didn’t share the movement’s goals. For Nixon it was all personal.
It’s almost impossible to overstate Nixon’s impact on the way American politics is conducted. Nixon, after all, showed how you could exploit racial divisions, anxiety about social change, and paranoia about foreign threats to peel working-class whites away from the New Deal coalition. He introduced the art of media manipulation: Roger Ailes, the president of Fox News, was Nixon’s media consultant, and is a central figure in Joe McGinniss’s 1969 book
It was during the Nixon years that the successful execution of dirty tricks became a passport to advancement in the Republican Party. In 1970 a young Karl Rove printed fake leaflets advertising free beer on campaign stationery stolen from a Democratic candidate, disrupting a campaign rally; the next year Rove dropped out of college to become the paid executive director of the College Republican National Committee.[14] Two years later, when Rove ran for chairman of the College Republicans, he cheated his way to victory—with the blessing of the then chairman of the Republican National Committee, one George H. W. Bush.[15]
Movement conservatives applauded these tactics. What they didn’t like were Nixon’s policies. When Rick Perlstein, the author of
Indeed Nixon’s actual policies, as opposed to his political tactics, were not at all what movement conservatives wanted. In domestic affairs he governed as a moderate, even a liberal, raising taxes, expanding environmental regulation, even seeking to introduce national health insurance. In foreign affairs he showed equal pragmatism, opening a dialogue with Communist China while simultaneously continuing to fight the Communist