unpretentious action pictures rather than well-made literary adaptations or liberal social-problem pictures; his skillful treatment of ostensibly lowbrow material made him attractive to Farber, who tended to write about some types of film as if they were always as cheap as the worlds they depicted. In other words, like many critics of the French New Wave, Farher blurred the distinction between economics and artistic politics. Ultimately, his notion of the 'underground' had less to do with material poverty than with a supposed lack of cultural capital.
This being said, it must also be emphasized that films noirs of the 1940s were symptomatic of a wartime economy and that many of their characteristic visual effects could be immediately duplicated at every level of the industry.
Thus a kind of generic cinema grew up around the 'original' films and remained in force until the mid 1950s. 5 Roy William Neill's modestly budgeted
Throughout the 1940s, there was a stable marketplace for low-budget thrillers, and the noir category itself later became associated with so-called B pictures.6 But critics often use adjectives like
A sense of middle-to-low-range economic activity was often inscribed in the films themselvesespecially in the hard-boiled stories, which depicted white-collar protagonists living in a world of cheap rooming houses and battered offices. Perhaps for that reason, the literature on Hollywood thrillers has tended to foster myths of a cultural underworld. Figures like Dashiell Hammett, Chandler, and James M. Cain are sometimes incorrectly described as low-culture artists, and almost from the beginning, certain films noirs have been mistakenly associated with
We should recall that
All of which suggests that we need to look more closely at the complex relationship between economics, reception, and cultural prestige. In so doing, we shall discover that film noir has a deceptive and somewhat paradoxical status. Cheapness, after all, is sometimes in the eye of the beholder, and some forms of lowness are more valuable than others.
B Pictures Versus Intermediates
Hollywood has always made low-budget pictures, but the 'B' designation originated in the 1930s, when exhibitors began to offer Depressionera moviegoers two features for the price of one. Although the palatial theaters in big cities continued to function as showcases for single attractions, the general audience grew to expect a three-hour program consisting of two movies and several short subjects. In most cases, the first or 'A' picture was a star-filled 'quality' production, backed by a major-studio advertising campaign; whatever its actual budget, it was rented on a percentage basis, with the producer-distributor sometimes getting as much as 80 percent of the gross. The ''B,' or 'program,' picture was usually a genre movie from one of the Poverty Row studios and was rented at a flat rate of $100 or $200.
A wide range of movies fell into the B category, but the cheapest productions in the 1940s were aimed at audiences in the provinces, or at kids who attended Saturday matinees. To understand the purely budgetary limitations of such films, it may help to note that between 1945 and 1950, when production costs and ticket prices rose almost 60 percent, the average B western from Republic Pictures was made for about $50,000. Meanwhile, Fritz Lang's
In contrast to Lang, most of the house directors and technicians who worked at Republic, Monogram, PRC, and the other Poverty Row companies were held to budgets of under $200,000which meant that they were given extremely short shooting schedules and only a minimum supply of film stock. They often recycled their sets, their costumes, and even their charactersin part because the most profitable B pictures functioned much like the comic strips in the daily newspapers, showing the continuing adventures of Roy Rogers, Boston Blackie, the Bowery Boys, Blondie and Dagwood, Charlie Chan, and so on. Even a major studio like MGM was equipped with a so-called B unit that specialized in these serial productions. At MGM, however, the Andy Hardy, Dr. Kildaire, and Thin Man films were made with major stars and with what some organizations would have considered A budgets.11
The A versus B system remained more or less in place until the late 1940s, but as historian Lea Jacobs has shown, the distinction between the two grades was ambiguous and never dependent on money alone. During the period in question, the vertically integrated studios engaged in a system of 'block booking' and 'blind selling,' whereby ordinary exhibitors were required to accept a certain number of A or B films in advance, without regard to title. The major producer-distributors could therefore use their own theaters to determine how long a given film would be in first-run and in which category it would play. If an A picture did poorly on its initial showing in the big city, it could be immediately assigned B-picture status, and if certain B features had sufficient production values and favorable reviews, they could be marketed as 'A's.'' This last arrangement was especially useful in the case of 'intermediates,' which cost between $250,000 and $500,000. Such films could not make a profit, Jacobs observes, unless 'some exhibitors were persuaded (or coerced!) to pay a percentage of the gross rather than the flat rental fee usual for westerns and other B pictures.'
The distinction between A and B was further complicated by the fact that low-budget pictures could sometimes get expensive advertising and high-profile critical attention that raised their cultural capital and their drawing power. Jacobs cites the example of John Ford's
