anything immoral that might affect their image or that of the studio for which they worked, or they would be put under suspension. Not that this ever stopped most actors who were inclined to such behavior anyway. The moral clauses hadn’t informed certain decisions made by the likes of Elizabeth Taylor or Frank Sinatra or many other celebrities. They did what they wanted to and just accepted the suspension, considering it a vacation. But none of them had ever posed nude and then had the pictures distributed to a startled nation. Making it much worse for all concerned, this period in American history was particularly volatile due to Senator Joe McCarthy’s widespread fearmongering about Communism and its imminent infiltration of the United States due to the country’s loose sense of ethics and morality. In the midst of such caution came forth Marilyn Monroe, posing on a red velvet drape with her breasts—and nothing else, by the way—proudly exposed. By today’s standards, it’s difficult to imagine how these pictures could have caused such a sensation. They were just typical “cheesecake” fare—Marilyn striking an uncomfortable-looking pose with her arms extended over and behind her head, her perfect breasts perky and round, her back arched seductively, and her bent legs and hip discreetly covering her nether regions. However, in 1952, this kind of photography of a celebrity was definitely not the norm—and the reaction from Fox was quick panic. Marilyn was called into the studio and asked if, indeed, the photographs were of her. Yes, she admitted, they were. “But I really think Tom [Kelley] didn’t capture my best angle,” she added. Marilyn’s surprisingly nonchalant comment to Fox’s brass about the photographs demonstrates her savvy as a public relations strategist and also her ingenuity under pressure.

As it happened, Marilyn was already scheduled by the studio to be interviewed by Aline Mosby of United Press International. Should the interview now be canceled because of the release of the nude photos? No, Marilyn decided. Not only would she meet with Mosby, she also would use the encounter as a platform to explain herself. On the specified day, she dutifully sat for the interview and photo session. Afterward, she pulled the reporter aside. “I need to discuss something with you,” she whispered to Mosby. Then she let her have it—the whole Marilyn Monroe spiel. She’d been using it for many years, telling anyone who would listen how difficult her life had been and all she’d had to do to survive it. “A few years ago, when I had no money for food or rent,” Marilyn told Mosby, “a photographer I knew asked me to pose nude for an art calendar. His wife was there, they were both so nice, and I earned fifty dollars I needed very bad. That wasn’t a terrible thing to do, was it?” she asked, her eyes welling up with tears. She paused for dramatic affect. “I never thought anybody would recognize me,” she continued, her eyes wide with astonishment, “and now they say it will ruin my career. They want me to deny it’s me.” Then she added, “But I can’t lie. What shall I do?” Aline Mosby didn’t know what Marilyn should do, but she certainly knew what she was going to do—and it was to write a big feature called “Marilyn Monroe Admits She’s Nude Blonde of Calendar.” That story, which ended up being picked up by every wire service and circulated around the world, was one of Marilyn’s most masterful strokes, and it was basically honest (unlike some of her tales). The reaction was swift and immediate national forgiveness. Not only that, but the sensation of the pictures, her interview, and all of the attendant controversy made her an even bigger star. Eventually one of the photos would even end up on the cover of the first issue of Playboy, thereby launching that magazine into the stratosphere as well.

Marilyn never apologized for the photos. “I want a man to come home after a hard day’s work, look at this picture, and feel inspired to say, ‘Wow!’ ” she said. Indeed, she accepted the photographs and any ensuing scandal, just as she’d had to accept all manner of turmoil in her young life—and truly this imbroglio paled in comparison to what she’d faced in the past. She then exploited the pictures in the same way she’d often exploited her history. Frank Sinatra said it best: “If ever a broad knew how to make lemonade from lemons, it was Marilyn Monroe.” In this case, she managed to make lemon meringue pie.

From this point on, Marilyn Monroe’s image as a sex goddess was set in stone. For years to come, magazine covers—such as one for Life shortly after the nude pictures surfaced—and provocative photo layouts would underscore her steamy sexuality in a way that had never been seen from any other actress. She was never vulgar, either, which was part of her genius. Sometimes she came very close, but she knew just where the line of decency ran and never crossed it. Many others tried to imitate her—actresses like Jayne Mansfield and Kim Novak, for instance—but they couldn’t pull it off in quite the same way.

Many people have come forth over the years claiming to have “discovered” Marilyn Monroe. Perhaps the man who really deserves the honor is the guy who gave her five bucks for a cab—and his business card—on a day she was so broke she couldn’t figure out a way to get to an audition: Tom Kelley, the photographer who truly exposed Marilyn to the world.

Gladys: “I’d Like to Have My Child’s Love”

Marilyn Monroe had just successfully coped with the surprising release of her nude photography when another scandal broke out around her. For years, she had told the world that she was an orphan, that her parents were both deceased. Where her father was concerned, this may as well have been the case because he played no role in her life. But her mother was a different matter.

In May 1952—right before Marilyn turned twenty-six—part of the story of her mother leaked out and caused a painful public relations quagmire for her. A reporter named Erskine Johnson from the Hollywood Reporter learned that Gladys was indeed alive, and he found her. He assumed in his report that she had just been released from Agnews State Hospital, but by this time she’d been out for seven years. In a story he called “Marilyn Monroe Confesses Mother Alive, Living Here,” which ran in the Reporter on May 3, 1952, he reported that Gladys was working at a private nursing facility in Eagle Rock, California, called Homestead Lodge. The thrust of the story wasn’t so much that Gladys was alive as that Marilyn had lied about it. It caused no end of problems for Marilyn in the media. For instance, she had just done an interview with a reporter for Redbook about her sad childhood, being raised an orphan after both her parents died. It was too late for the magazine’s publisher to pull it from circulation. The story—“So Far to Go Alone”—not only made Marilyn look like a fabulist but also jeopardized the credibility of the publication and the writer of the feature, Jim Henaghan. Henaghan phoned Fox and complained to the publicity department, calling Marilyn a liar; he was very upset. Marilyn did what she did best—she handled the matter openly and honestly. She wrote a letter to Redbook for publication, stating, “I frankly did not feel wrong in withholding from you the fact that my mother is still alive… since we have never known each other intimately and have never enjoyed the normal relationship of mother and daughter.”

Since becoming famous, Marilyn had still been in constant communication with her half sister, Berniece. When her nude calendar made headlines, her first impulse was to call Berniece and warn her about it. (Berniece’s husband, Paris, had already come home from work with a dozen publications featuring the photos.) The two sisters then discussed how at the time Marilyn posed for the pictures, one of her greatest fears had been that her Aunt Ana would one day see them. How would she have explained them to Ana? In her mind, that would have been much tougher than explaining them to America. Ana was gone now, so it was a moot point, but others in her life were still alive and could be affected by the scandal. Marilyn knew her Aunt Grace—now more devoted to Christian Science than she had been even when Ana was alive—might take issue with the photographs, but she also knew that Grace understood show business and public relations and would eventually reconcile all of it in her head. Gladys was another story. Marilyn and Berniece just hoped that Gladys wouldn’t see the pictures. It turned out that in 1952, Gladys had more important problems.

Four years earlier, when Marilyn had learned from Johnny Hyde that her mother’s new husband was a bigamist, she had immediately called her Aunt Grace to tell her the startling news. Grace in turn told Gladys. “And who told you this?” Gladys wanted to know. “Norma Jeane,” said Grace. That was all Gladys needed to hear to become convinced that Marilyn was trying to ruin her marriage, “because that’s how much she hates me. She’ll do anything to ruin my life because she still believes I ruined hers.” There was no talking Gladys out of her point of view. She insisted that John did not have another wife and that it was all a lie that Marilyn had come up with, “like the rest of her stories.”

Gladys had other problems with Eley, though. The man was a heavy drinker and emotionally abusive. In 1951, Gladys decided to file for divorce. However, before the paperwork could be completed, Eley became ill with heart disease. Gladys felt she had no choice but to stay at his side and utilize her belief in Christian Science to possibly

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