going in for an interview tomorrow, assuming the Mexicans don’t just raid it with commandos. We’ve got people clicking back every couple minutes just to look at Marty’s blog about his preparations to go in.”
The glowing globe not only dominates the maelstrom’s screen, it washes everything else out. If we look at the stock bots, everyone who doesn’t have protection under our corporate umbrella has been hurt by the loss of eyeballs. Even the Frontal Lobe/Oakley story has been swallowed. Three days of completely dominating the maelstrom has been very profitable for us. Now Marty’s showing his viewers how he will wear a flak jacket in case the Mexican commandos attack while he is discussing the nature of true love with DP. And he has another exclusive interview with the mother ready to post as well. Cindy has been editing the footage and telling us all how disgusted she is with the whole thing. The woman apparently drove her daughter to DP’s mansion for a midnight pool party, alone.
“Perhaps some people are tired of DP and wish to see something else,” I suggest.
“Don’t shoot yourself in the foot with a flower story, Ong. Even Pradeep’s cooking journey through Ladakh gets more viewers than this stuff you’re writing.”
She looks as though she will say more, but then she simply stops. It seems as if she is considering her words. It is uncharacteristic. She normally speaks before her thoughts are arranged.
“Ong, I like you,” she says. I make myself smile at this, but she continues. “I hired you because I had a good feeling about you. I didn’t have a problem with clearing the visas to let you stay in the country. You’re a good person. You write well. But you’re averaging less than a thousand pings on your byline feed.” She looks down at her tablet, then back up at me. “You need to up your average. You’ve got almost no readers selecting you for Page One. And even when they do subscribe to your feed, they’re putting it in the third tier.”
“Spinach reading,” I supply.
“What?”
“Mr. Mackley calls it spinach reading. When people feel like they should do something with virtue, like eat their spinach, they click to me. Or else read Shakespeare.”
I blush, suddenly embarrassed. I do not mean to imply that my work is of the same caliber as a great poet. I want to correct myself, but I’m too embarrassed. So instead I shut up, and sit in front of her, blushing.
She regards me. “Yes. Well, that’s a problem. Look, I respect what you do. You’re obviously very smart.” Her eyes scan her tablet. “The butterfly thing you wrote was actually pretty interesting.”
“Yes?” I make myself smile again.
“It’s just that no one wants to read these stories.”
I try to protest. “But you hired me to write the important stories. The stories about politics and the government, to continue the traditions of the old newspapers. I remember what you said when you hired me.”
“Yeah, well.” She looks away. “I was thinking more about a good scandal.”
“The checkerspot is a scandal. That butterfly is now gone.”
She sighs. “No, it’s not a scandal. It’s just a depressing story. No one reads a depressing story, at least, not more than once. And no one subscribes to a depressing byline feed.”
“A thousand people do.”
“A thousand people.” She laughs. “We aren’t some Laotian community weblog, we’re Milestone, and we’re competing for clicks with them.” She waves outside, indicating the maelstrom. “Your stories don’t last longer than half a day; they never get social-poked by anyone except a fringe.” She shakes her head. “Christ, I don’t even know who your demographic is. Centenarian hippies? Some federal bureaucrats? The numbers just don’t justify the amount of time you spend on stories.”
“What stories do you wish me to write?”
“I don’t know. Anything. Product reviews. News you can use. Just not any more of this ‘we regret to inform you of bad news’ stuff. If there isn’t something a reader can do about the damn butterfly, then there’s no point in telling them about it. It just depresses people, and it depresses your numbers.”
“We don’t have enough numbers from Marty?”
She laughs at that. “You remind me of my mother. Look, I don’t want to cut you, but if you can’t start pulling at least a fifty thousand daily average, I won’t have any choice. Our group median is way down in comparison to other teams, and when evaluations come around, we look bad. I’m up against Nguyen in the Tech and Toys pool, and Penn in Yoga and Spirituality, and no one wants to read about how the world’s going to shit. Go find me some stories that people want to read.”
She says a few more things, words that I think are meant to make me feel inspired and eager, and then I am standing outside the door, once again facing the maelstrom.
The truth is that I have never written popular stories. I am not a popular story writer. I am earnest. I am slow. I do not move at the speed these Americans seem to love. Find a story that people want to read. I can write some follow-up to Mackley, to Double DP, perhaps assist with sidebars to his main piece, but somehow, I suspect that the readers will know that I am faking it.
Marty sees me standing outside of Janice’s office. He comes over.
“She giving you a hard time about your numbers?”
“I do not write the correct sort of stories.”
“Yeah. You’re an idealist.”
We both stand there for a moment, meditating on the nature of idealism. Even though he is very American, I like him because he is sensitive to people’s hearts. People trust him. Even Double DP trusts him, though Marty blew his name over every news tablet’s front page. Marty has a good heart. Jai dee. I like him. I think that he is genuine.
“Look, Ong,” he says. “I like what you do.” He puts his hand around my shoulder. For a moment, I think he’s about to try to rub my head with affection and I have to force myself not to wince, but he’s sensitive and instead takes his hand away. “Look, Ong. We both know you’re terrible at this kind of work. We’re in the news business, here. And you’re just not cut out for it.”
“My visa says I have to remain employed.”
“Yeah. Janice is a bitch for that. Look.” He pauses. “I’ve got this thing with Double DP going down in Mexico. But I’ve got another story brewing. An exclusive. I’ve already got my bonus, anyway. And it should push up your average.”
“I do not think that I can write Double DP sidebars.”
He grins. “It’s not that. And it’s not charity; you’re actually a perfect match.”
“Is it about government mismanagement?”
He laughs, but I think he’s not really laughing at me. “No.” He pauses, smiles. “It’s Kulaap. An interview.”
I suck in my breath. My fellow countryperson, here in America. She came out during the purge as well. She was doing a movie in Singapore when the tanks moved, and so she was not trapped. She was already very popular all over Asia, and when Khamsing turned our country into a black hole, the world took note. Now she is popular here in America as well. Very beautiful. And she remembers our country before it went into darkness. My heart is pounding.
Marty goes on. “She’s agreed to do an exclusive with me. But you even speak her language, so I think she’d agree to switch off.” He pauses, looks serious. “I’ve got a good history with Kulaap. She doesn’t give interviews to just anyone. I did a lot of exposure stories about her when Laos was going to hell. Got her a lot of good press. This is a special favor already, so don’t fuck it up.”
I shake my head. “No. I will not.” I press my palms together and touch them to my forehead in a nop of appreciation. “I will not fuck it up.” I make another nop.
He laughs. “Don’t bother with that polite stuff. Janice will cut off your balls to increase the stock price, but we’re the guys in the trenches. We stick together, right?”
In the morning, I make a pot of strong coffee with condensed milk; I boil rice noodle soup and add bean sprouts and chiles and vinegar, and warm a loaf of French bread that I buy from a Vietnamese bakery a few blocks away. With a new mix of Kulaap’s music from DJ Dao streaming in over my stereo, I sit down at my little kitchen table, pour my coffee from its press pot, and open my tablet.
The tablet is a wondrous creation. In Laos, the paper was still a paper: physical, static, and empty of anything except the official news. Real news in our New Divine Kingdom did not come from newspapers, or from
