Thank You for Smoking

your ass.' '

'I just wanted to say how terrific you were,' Jeannette said, giving Nick's elbow a little squeeze. She turned to the small crowd gathered in the doorway. 'Wasn't he?' They applauded.

Gazelle all but slammed the door on Jeannette's caboose as she walked out. 'Can't stand that bitch.'

'I don't know,' Nick said, 'looked like she was waving the white flag.'

'Oh? Yesterday she was in here with color swatches, redecorating. Now she's in here kissing your ass. And you liking it.'

Nick looked at the boards and frowned. 'Would you get me Sven Gland in Minneapolis. That is, if you're finished critiquing?' He flipped through his phone messages. Sammy Najeeb, Larry King's producer. Well well. 'Who's Heather Holloway?'

'Washington Moon reporter,' Gazelle snapped.

'What does she want?'

'To interview you.'

'What about?'

Gazelle put her hands on her hips. 'What do you think she wants to interview you about? Peace in the Middle East?'

'Well why do you take down every word these, these drooling maniacs with high-powered rifles tell you, and you don't bother to take down what a reporter says? And why are you so surly today? What's the deal here, anyway?'

'Do you want me to get you Sven Gland on the phone, or what?'

'Yes, please,' he said through gritted teeth. 'And coffee,' though he didn't want any; that was just for punishment.

'It's five-thirty, what do you want coffee for? You won't be able to sleep.' She walked out. What a smart decision that had been, to go to bed with Gazelle that night after they'd been working late and they went out afterward to Bert's for a few pops. One thing had led to another — it always does — and before he knew it he was booking a room at the Madison Hotel from a smartass night clerk. No, no reservation. No, no luggage. Yes, for two people. No, not two single beds. Riding up in the elevator with the porter, who insisted on showing him how the minibar worked, the heat, the A/C, the TV, Christ, he was about to explain about the dry cleaning procedures when Nick shoved him out the door with a ten-dollar bill. Then the next day they had to go through the whole office awkwardness. Good morning, Miss Tully. Good morning, Mr. Naylor. Coffee? Yes, please, Miss Tully. Then the first time she got something wrong and he said something to her, boom, kettledrums, the evil eye, and a lecture about sexual attitude. And every time they'd worked late since and he'd said what about a few pops at Bert's it was, No, it's late, and I've got to pick up Jerome at my sister's, leaving Nick in the role of Caucasian sexual paranoid, to wonder if he had somehow… failed in what he seemed, anyway, to recall of that sweaty evening as a perfectly honorable performance. Series of performances. It was true what they said about black women, every word — they were insatiable. No wonder black men fled their homes in droves. They needed sleep.

Nick turned his attention to the boards. They were compelling, brilliant, arresting. He was right to have fired the Academy's dull ad agency and gone to Buda/Munganaro/Gland, the hot-hot new, small-is-beautiful agency in Minneapolis that had taken a second-rate Swedish vodka with an aftertaste of herring scales and turned it into the number-one selling liquor in the country. He sighed.

'Sven,' he said into the speakerphone, 'it's dazzling. I'm totally blown away.'

'I know,' Sven said. 'So are we.'

'That's the problem. It's a good news/bad news situation. The bad news is we've got to make it a turkey. It's going to have to gobble, or my people aren't going to go for it. The good news is, they're willing to spend five million dollars on this campaign.' Between fees and commissions, BMG stood to make northward of $750,000.

'Sven? You there?'

'You want it to gobble'?'

'Yes. It must gobble.'

'That's not really what we do, Nick.'

'No, you convince millions of people to think they're hip because they drink vodka that tastes like any other vodka, only worse. I heard no one in Sweden in his right mind drinks that stuff. It tastes like fish. They must be rolling in the snow in Stockholm, laughing. So you want to tell me that for massive amounts of money you can't produce a dull anti-smoking campaign aimed at underage kids.'

Pause. 'We could do that.'

'Then what's the problem?'

'No problem.'

Nick said he would need something to show the grown-ups by Friday because they were already getting heat from the Advertising Council, which was getting heat from the gasper groups, who sniffed a large, hairy rat.

He called Sammy Najeeb. The secretary of Health and Human Services was calling for Nick's resignation. 'I'm always the last to know,' Nick said. Larry wanted him on the show tomorrow. As soon as Nick hung up, Jeannette stuck her head in his office to tell him that Secretary Furioso of Helpless, Hopeless, and Stupid (above) was calling for his resignation, and Nick was able to say that he'd just heard this from Larry King's executive producer. When you're hot, you're hot.

BR called him five minutes later. Talk about an attitude implant. His whole tone had changed. He'd heard about the Larry King invite.

A definite score, nice going. Now this Furioso thing, how should they play it? Tobacco Fighting Back, that was good, that was fine. Nick was definitely earning his two-oh-oh. But she's a cabinet secretary and we don't want you too out-front. Right?

Right. They agreed. Nick would be unyielding on the points, but respectful. He'd push the theme of we're-on- the-same-side-here, to the extent that was possible. Furioso was a tough old buzzardess. BR paid him a compliment. Amazing. He said, 'You better put your five-million-dollar baby on display. May turn out to be the best money we ever spent.' We! Team Tobacco!

The planets were in harmonious alignment. Polly was having a good day, a really good day. In fact, it was possible that she might never ever have such a day again. For several years now, the Neo-Prohibitionists within the federal government had been using a phrase that drove the liquor, beer, and wine lobbies crazy: 'alcohol and other drugs.' The Moderation Council had spent millions in trying to get Uncle Sam's roundheads to stop using it in all their communications. To no avail. And now the pope had publicly said that wine should not be considered a drug. True, he was talking about sacramental wine, and wine used in moderation, at the family dinner table, preferably while working up to a little connubial and reproductive sex. Nonetheless, Polly was running with His Holiness's pontification in a big way, issuing a blizzard of paper. Her wine people were beside themselves. Her beer people were passing peach pits. The head of Gutmeister-Melch had spent thirty minutes reaming her out for not having 'gotten him' to say the same thing about beer.

'I told him it wasn't us who did it. It was the Italian producers. They saw the plummeting U.S. consumption figures and worked it through one of the cardinals.'

'It's hard to see what the pope could say good about beer,' Bobby Jay said. 'It's not like the Good Lord changed water into beer at Cana. And they weren't hardly drinking beer in the upper room at the Last Supper.'

'Then my distilled spirits people called to bitch.'

'What do they expect,' Nick said, 'that he's going to come out for scotch?'

'No, they just — it's a zero-sum game. We're in declining volumetrics, and they're all totally paranoid. They see anything good happen to wine or beer and they think, Less for us. I spend over half my time keeping them from killing each other, when they should be protecting each other's backs.'

'Well, cheers anyway,' Nick said, raising his glass. 'Nicely done, even if you didn't have anything to do with it. Say, do either of you guys know a Heather Holloway, works for the Moon? She wants to do a piece on me.'

'Heather Holloway? Oh yeah,' Bobby Jay said. 'Irish type, reddish hair, big green eyes, great skin. Amazing tits.'