The situation is even more lopsided with book sales. If I told you that two authors sold a total of a million copies of their books, the most likely combination is 993,000 copies sold for one and 7,000 for the other. This is far more likely than that the books each sold 500,000 copies.
Why is this so? The height problem provides a comparison. If I told you that the total height of two people is fourteen feet, you would identify the most likely breakdown as seven feet each, not two feet and twelve feet; not even eight feet and six feet! Persons taller than eight feet are so rare that such a combination would be impossible.
Have you ever heard of the 80/20 rule? It is the common signature of a power law – actually it is how it all started, when Vilfredo Pareto made the observation that 80 percent of the land in Italy was owned by 20 percent of the people. Some use the rule to imply that 80 percent of the work is done by 20 percent of the people. Or that 80 percent worth of effort contributes to only 20 percent of results, and vice versa.
As far as axioms go, this one wasn’t phrased to impress you the most: it could easily be called the 50/01 rule, that is, 50 percent of the work comes from 1 percent of the workers. This formulation makes the world look even more unfair, yet the two formulae are exactly the same. How? Well, if there is inequality, then those who constitute the 20 percent in the 80/20 rule also contribute unequally – only a few of them deliver the lion’s share of the results. This trickles down to about one in a hundred contributing a little more than half the total.
The 80/20 rule is only metaphorical; it is not a rule, even less a rigid law. In the U.S. book business, the proportions are more like 97/20 (i.e., 97 percent of book sales are made by 20 percent of the authors); it’s even worse if you focus on literary nonfiction (twenty books of close to eight thousand represent half the sales).
Note here that it is not all uncertainty. In some situations you may have a concentration, of the 80/20 type, with very predictable and tractable properties, which enables clear decision making, because you can identify
I’ll summarize here and repeat the arguments previously made throughout the book. Measures of uncertainty that are based on the bell curve simply disregard the possibility, and the impact, of sharp jumps or discontinuities and are, therefore, inapplicable in Extremistan. Using them is like focusing on the grass and missing out on the (gigantic) trees. Although unpredictable large deviations are rare, they cannot be dismissed as outliers because, cumulatively, their impact is so dramatic.
The traditional Gaussian way of looking at the world begins by focusing on the ordinary, and then deals with exceptions or so-called outliers as ancillaries. But there is a second way, which takes the exceptional as a starting point and treats the ordinary as subordinate.
I have emphasized that there are two varieties of randomness, qualitatively different, like air and water. One does not care about extremes; the other is severely impacted by them. One does not generate Black Swans; the other does. We cannot use the same techniques to discuss a gas as we would use with a liquid. And if we could, we wouldn’t call the approach “an approximation”. A gas does not “approximate” a liquid.
We can make good use of the Gaussian approach in variables for which there is a rational reason for the largest not to be too far away from the average. If there is gravity pulling numbers down, or if there are physical limitations preventing very large observations, we end up in Mediocristan. If there are strong forces of equilibrium bringing things back rather rapidly after conditions diverge from equilibrium, then again you can use the Gaussian approach. Otherwise, fuhgedaboudit. This is why much of economics is based on the notion of equilibrium: among other benefits, it allows you to treat economic phenomena as Gaussian.
Note that I am not telling you that the Mediocristan type of randomness does not allow for
To be a little bit more technical here, if you have an assortment of giants and dwarfs, that is, observations several orders of magnitude apart, you could still be in Mediocristan. How? Assume you have a sample of one thousand people, with a large spectrum running from the dwarf to the giant. You are likely to see many giants in your sample, not a rare occasional one. Your average will not be impacted by the occasional additional giant because some of these giants are expected to be part of your sample, and your average is likely to be high. In other words, the largest observation cannot be too far away from the average. The average will always contain both kinds, giants and dwarves, so that neither should be too rare – unless you get a megagiant or a microdwarf on very rare occasion. This would be Mediocristan with a large unit of deviation.
Note once again the following principle: the rarer the event, the higher the error in our estimation of its probability – even when using the Gaussian.
Let me show you how the Gaussian bell curve sucks randomness out of life – which is why it is popular. We like it because it allows certainties! How? Through averaging, as I will discuss next.
Recall from the Mediocristan discussion in Chapter 3 that no single observation will impact your total. This property will be more and more significant as your population increases in size. The averages will become more and more stable, to the point where all samples will look alike.
I’ve had plenty of cups of coffee in my life (it’s my principal addiction). I have never seen a cup jump two feet from my desk, nor has coffee spilled spontaneously on this manuscript without intervention (even in Russia). Indeed, it will take more than a mild coffee addiction to witness such an event; it would require more lifetimes than is perhaps conceivable – the odds are so small, one in so many zeroes, that it would be impossible for me to write them down in my free time.
Yet physical reality makes it possible for my coffee cup to jump – very unlikely, but possible. Particles jump around all the time. How come the coffee cup, itself composed of jumping particles, does not? The reason is, simply, that for the cup to jump would require that all of the particles jump in the
FIGURE 7: How the Law of Large Numbers Works
In Mediocristan, as your sample size increases, the observed average will present itself with less and less dispersion – as you can see, the distribution will be narrower and narrower. This, in a nutshell, is how everything in statistical theory works (or is supposed to work). Uncertainty in Mediocristan vanishes under averaging. This illustrates the hackneyed “law of large numbers”.
The safety of my coffee cup illustrates how the randomness of the Gaussian is tamable by averaging. If my cup were one large particle, or acted as one, then its jumping would be a problem. But my cup is the sum of trillions of very small particles.
Casino operators understand this well, which is why they never (if they do things right) lose money. They simply do not let one gambler make a massive bet, instead preferring to have plenty of gamblers make series of bets of limited size. Gamblers may bet a total of $20 million, but you needn’t worry about the casino’s health: the bets run, say, $20 on average; the casino caps the bets at a maximum that will allow the casino owners to sleep at night. So the variations in the casino’s returns are going to be ridiculously small, no matter the total gambling activity. You will not see anyone leaving the casino with $1 billion – in the lifetime of this universe.
The above is an application of the supreme law of Mediocristan: when you have plenty of gamblers, no
