The Black Swan: The Impact of the Highly Improbable

is similar to the water puddle problem: plenty of ice cubes could have generated it. As someone who goes from reality to possible explanatory models, I face a completely different spate of problems from those who do the opposite.

I have just read three “popular science” books that summarize the research in complex systems: Mark Buchanan’s Ubiquity, Philip Ball’s Critical Mass, and Paul Ormerod’s Why Most Things Fail. These three authors present the world of social science as full of power laws, a view with which I most certainly agree. They also claim that there is universality of many of these phenomena, that there is a wonderful similarity between various processes in nature and the behavior of social groups, which I agree with. They back their studies with the various theories on networks and show the wonderful correspondence between the so-called critical phenomena in natural science and the self-organization of social groups. They bring together processes that generate avalanches, social contagions, and what they call informational cascades, which I agree with.

Universality is one of the reasons physicists find power laws associated with critical points particularly interesting. There are many situations, both in dynamical systems theory and statistical mechanics, where many of the properties of the dynamics around critical points are independent of the details of the underlying dynamical system. The exponent at the critical point may be the same for many systems in the same group, even though many other aspects of the system are different. I almost agree with this notion of universality. Finally, all three authors encourage us to apply techniques from statistical physics, avoiding econometrics and Gaussian-style nonscalable distributions like the plague, and I couldn’t agree more.

But all three authors, by producing, or promoting precision, fall into the trap of not differentiating between the forward and the backward processes (between the problem and the inverse problem) – to me, the greatest scientific and epistemological sin. They are not alone; nearly everyone who works with data but doesn’t make decisions on the basis of these data tends to be guilty of the same sin, a variation of the narrative fallacy. In the absence of a feedback process you look at models and think that they confirm reality. I believe in the ideas of these three books, but not in the way they are being used – and certainly not with the precision the authors ascribe to them. As a matter of fact, complexity theory should make us more suspicious of scientific claims of precise models of reality. It does not make all the swans white; that is predictable: it makes them gray, and only gray.

As I have said earlier, the world, epistemologically, is literally a different place to a bottom-up empiricist. We don’t have the luxury of sitting down to read the equation that governs the universe; we just observe data and make an assumption about what the real process might be, and “calibrate” by adjusting our equation in accordance with additional information. As events present themselves to us, we compare what we see to what we expected to see. It is usually a humbling process, particularly for someone aware of the narrative fallacy, to discover that history runs forward, not backward. As much as one thinks that businessmen have big egos, these people are often humbled by reminders of the differences between decision and results, between precise models and reality.

What I am talking about is opacity, incompleteness of information, the invisibility of the generator of the world. History does not reveal its mind to us – we need to guess what’s inside of it.

From Representation to Reality

The above idea links all the parts of this book. While many study psychology, mathematics, or evolutionary theory and look for ways to take it to the bank by applying their ideas to business, I suggest the exact opposite: study the intense, uncharted, humbling uncertainty in the markets as a means to get insights about the nature of randomness that is applicable to psychology, probability, mathematics, decision theory, and even statistical physics. You will see the sneaky manifestations of the narrative fallacy, the ludic fallacy, and the great errors of Platonicity, of going from representation to reality.

When I first met Mandelbrot I asked him why an established scientist like him who should have more valuable things to do with his life would take an interest in such a vulgar topic as finance. I thought that finance and economics were just a place where one learned from various empirical phenomena and filled up one’s bank account with f*** you cash before leaving for bigger and better things. Mandelbrot’s answer was, “Data, a gold mine of data”. Indeed, everyone forgets that he started in economics before moving on to physics and the geometry of nature. Working with such abundant data humbles us; it provides the intuition of the following error: traveling the road between representation and reality in the wrong direction.

The problem of the circularity of statistics (which we can also call the statistical regress argument) is as follows. Say you need past data to discover whether a probability distribution is Gaussian, fractal, or something else. You will need to establish whether you have enough data to back up your claim. How do we know if we have enough data? From the probability distribution – a distribution does tell you whether you have enough data to “build confidence” about what you are inferring. If it is a Gaussian bell curve, then a few points will suffice (the law of large numbers once again). And how do you know if the distribution is Gaussian? Well, from the data. So we need the data to tell us what the probability distribution is, and a probability distribution to tell us how much data we need. This causes a severe regress argument.

This regress does not occur if you assume beforehand that the distribution is Gaussian. It happens that, for some reason, the Gaussian yields its properties rather easily. Extremistan distributions do not do so. So selecting the Gaussian while invoking some general law appears to be convenient. The Gaussian is used as a default distribution for that very reason. As I keep repeating, assuming its application beforehand may work with a small number of fields such as crime statistics, mortality rates, matters from Mediocristan. But not for historical data of unknown attributes and not for matters from Extremistan.

Now, why aren’t statisticians who work with historical data aware of this problem? First, they do not like to hear that their entire business has been canceled by the problem of induction. Second, they are not confronted with the results of their predictions in rigorous ways. As we saw with the Makridakis competition, they are grounded in the narrative fallacy, and they do not want to hear it.

ONCE AGAIN, BEWARE THE FORECASTERS

Let me take the problem one step higher up. As I mentioned earlier, plenty of fashionable models attempt to explain the genesis of Extremistan. In fact, they are grouped into two broad classes, but there are occasionally more approaches. The first class includes the simple rich-get-richer (or big-get-bigger) style model that is used to explain the lumping of people around cities, the market domination of Microsoft and VHS (instead of Apple and Betamax), the dynamics of academic reputations, etc. The second class concerns what are generally called “percolation models”, which address not the behavior of the individual, but rather the terrain in which he operates. When you pour water on a porous surface, the structure of that surface matters more than does the liquid. When a grain of sand hits a pile of other grains of sand, how the terrain is organized is what determines whether there will be an avalanche.

Most models, of course, attempt to be precisely predictive, not just descriptive; I find this infuriating. They are nice tools for illustrating the genesis of Extremistan, but I insist that the “generator” of reality does not appear to obey them closely enough to make them helpful in precise forecasting. At least to judge by anything you find in the current literature on the subject of Extremistan. Once again we face grave calibration problems, so it would be a great idea to avoid the common mistakes made while calibrating a nonlinear process. Recall that nonlinear processes have greater degrees of freedom than linear ones (as we saw in Chapter 11), with the implication that you run a great risk of using the wrong model. Yet once in a while you run into a book or articles advocating the application of models from statistical physics to reality. Beautiful books like Philip Ball’s illustrate and inform, but they should not lead to precise quantitative models. Do not take them at face value.

But let us see what we can take home from these models.

Once Again, a Happy Solution

First, in assuming a scalable, I accept that an arbitrarily large number is possible. In other words, inequalities should not stop above some known maximum bound.

Say that the book The Da Vinci Code sold around 60 million copies. (The Bible sold about a billion copies but let’s ignore it and limit our analysis to lay books written by individual authors.) Although we have never known a lay book to sell 200 million copies, we can consider that the possibility is not zero.