Social Shaping of Technology

Rather than assume that technology has intrinsic properties — being good, bad, neutral or inevitable — another approach is to assume that technology is a product of society and reflects or embodies its origins in various ways. This general approach can be called “social shaping of technology.” It proceeds by examining social influences on the nature of technology.

An extreme version of this approach is to claim that large-scale social structures almost entirely determine technology, for example that capitalist society leads to technology that serves capitalists.[3] This can be called “determined technology” or “social determinism” and is the converse of technological determinism. This approach provides an antidote to technological determinism but isn’t particularly helpful when it comes to developing alternative technologies. If the structure of society determines technologies, then advocating alternatives to current technologies seems futile since it doesn’t change the process of social determination. In other words, this approach assumes that the only way to change technologies is to change the fundamentals of social structure. My analysis assumes the contrary, that technology is one potential avenue for intervening to change society as well as technology itself.

A more moderate approach involves examining the interaction of social and technical factors on the development and choice of technology. For example, there have been studies of compression versus absorption refrigerators, numerically controlled machine tools, light bulbs and electricity systems.[4] This approach has been used in a number of studies of military technology, some of which were mentioned in chapter 2. It is valuable for analysis of actual technologies and also for opening up the possibility that other technologies might have been developed if different forces had been influential.

One of the most cited examples of social shaping of technology is the low bridges, designed by Robert Moses for New York, which allegedly prevented the twelve-foot high buses from passing underneath and hence prevented those relying on public transport, especially blacks and poor people, from easily visiting beaches.[5] This example has been frequently used to show how social values, in this case racism, can be built into artefacts, in this case bridges. Its pedagogical value seems to arise from it being neither too complex nor too simple, and having an obvious bad guy. Military technology provides plenty of examples that are almost too simple. Weapons are designed to kill and destroy. Detailed examples can be produced by the dozen. Brightly coloured landmines are designed to attract the attention of children. Tumbling bullets are designed to cause horrific exit injuries. One can speculate why scholars haven’t raised these sorts of examples more often. Perhaps the social shaping is too obvious.

Although the social shaping approach is quite valuable, it has some limitations as actually applied. Most social shaping analyses look at rejected alternatives that are fairly similar to their successful rivals, such as the AR-15 rifle that was rejected in favour of the M-16. Postulating comprehensive wide-ranging alternatives is unusual, possibly because it requires too much of a jump from the historical record. Certainly there have been no discussions of technology for nonviolent struggle, nor even much study of the field of appropriate technology, which would seem a natural area for analysis.

More fundamentally, the social shaping approach deals with the social influences on technology and says little about the actual technologies that exist or might exist. For example, it is all very well to analyse the social forces shaping military and civilian communication systems, but what guidance does this give for assessing which such systems would be useful for nonviolent struggle? The social shaping approach is restricted by its focus on influences on technology, which leaves out the effects of technology. The next stage in the development of this theory is to look at the ways that society and technology co- shape each other.

Various more focussed theoretical frameworks, such as labour process theory,[6] can be applied to technology within the general ambit of the social shaping approaches. A different angle on technology is provided by “actor-network theory,” which is based on getting rid of the dichotomy between humans and artefacts.[7] In this approach, anything potentially is an “actor”: a scientist, a scallop, a mechanical door-closer, a bullet. The task of the social theorist is to “follow the actors,” namely to watch what they do without making assumptions about them in advance, and to observe their networks, namely to see how they create, destroy and rearrange relationships between themselves. One advantage of the actor-network approach is that it gets away from the essentialist assumption that social structures such as the state are ordained categories for understanding social reality.

There have been a number of criticisms of actor-network theory.[8] It tends to overlook groups such as women and the unemployed who are not prominent in networks associated with technological innovation. Actor-network theorists often seem to smuggle in concepts of social structure that they supposedly have jettisoned.

More importantly, social constructivists seem to restrict their efforts to explaining existing technology, not taking any stance on whether it is good or bad for humans nor saying how to go about changing it.[9] Since actor-network theory builds on actors — including artefacts — that exist, there is no theoretical warrant for examining technology that might be designed in a social system putting a priority on nonviolent struggle, especially since social structural analysis, including the concept of the military, is avoided.

Biased Technology

A useful framework for analysing technology for nonviolent struggle is to think of artefacts as non-neutral, biased, political or selectively useful.[10] In other words, they are easier to use for some purposes than others. A key aim of a social analysis of technology then is to find out which purposes a technology can be most easily used for, and why.

Most technologies developed by the military are biased, or selectively useful, for killing and destruction. This obviously is because the aim of most military science and technology has been to develop more lethal and destructive weapons.[11]

It is quite possible to kill or incapacitate someone without technology. For example, a suitable blow from the hand at the back of the neck can do this. Mass killing can occur without technology, but it is much easier — and more tempting — if technology designed for killing is available. Spears, axes, bows and arrows, rifles and explosives make killing easier. Admittedly, they can be used for killing animals and other less lethal purposes, but in many cases they have been specially designed for battles.

The idea of biased technology obviously is incompatible with the idea of technology as good, bad or neutral. On the other hand, the idea of biased technology is quite compatible with the social shaping perspective. One would expect that when the military influences the development of an artefact — such as designing a radar system or grenade — it is likely to be selectively useful to the military. But there are no automatic connections. It is necessary to examine actual technologies, not just the social shaping process, to determine which groups can most easily use them. The Internet had military origins but has turned out to be highly useful for communication between antiwar activists.

Another way to describe this approach is to say that technologies embody social values or social interests. The idea of embodiment suggests that technologies take on the values of the interest groups crucial to their development and in turn are likely to be selectively useful to these same interest groups. For example, nuclear technology was developed by scientists and engineers working in the service of governments and militaries. Some of the key characteristics of nuclear weapons and nuclear power are high potential danger and large scale, both generating a need for high security and centralised control. These features make nuclear technology selectively useful to the military and the state.

The idea of biased technology is quite common among those who examine technological alternatives, such as appropriate technology. But it has never been the centre of popular or scholarly perceptions. The most common popular perceptions of technology seem to be that it is neutral, good or bad. The social study of technology has focussed on social shaping approaches; in the past couple of decades, social analysis of the impacts

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