As if to illustrate my point, the issue before me contained a gift catalog from the Zwingle Company of New York offering scores of products of the things-younever-knew-you-needed variety-musical shoe trees, an umbrella with a transistor radio in the handle, an electric nail buffer. What a great country! My favorite was a small electric hot plate you could put on your desk to keep your coffee from going cold. This must be a real boon to people with brain damage, the sort of injuries that lead them to wander off and neglect their beverages. Really, who buys these things-silver toothpicks and monogrammed underpants and mirrors that Say MAN OF THE YEAR on them? I have often thought that if I ran one of these companies I would produce a polished mahogany plaque with a brass plate on it saying, HEY, HOW ABOUT ME? I PAID $22.95 FOR THIS COMPLETELY
USELESS PIECE OF CRAP. I'm certain they would sell like hotcakes.
Once in a deranged moment I bought something myself from one of these catalogs knowing deep in my mind that it would end in heartbreak. It was a little reading light that you clipped onto your book so as not to disturb your bedmate as she slumbered beside you. In this respect it was outstanding because it barely worked. The light it cast was absurdly feeble (in the catalog it looked like the sort of thing you could signal ships with if you got lost at sea) and left all but the first two lines of a page in darkness. I have seen more luminous insects. After about four minutes its little beam fluttered and failed altogether, and it has never been used again. And the thing is that I knew all along that this was how it was going to end, that it would all be a bitter disappointment. On second thought, if I ever ran one of those companies I would just send people an empty box with a note in it saying,
'We have decided not to send you the item you've ordered because, as you well know, it would never properly work and you would only be disappointed. So let this be a lesson to you for the future.'
From the Zwingle catalog I moved on to the food and household products advertisements. There is usually a wad of these bright and glossy inducements to try out exciting new products things with names like Hunk o' Meat Beef Stew 'n' Gravy ('with rich 'n' meaty chunks of beef-textured fiber') and Sniff a-Snax ('An Exciting New Snack Treat You Take Through the Nose!') and Country Sunshine Honey-Toasted Wheat Nut 'n' Sugar Bits Breakfast Cereal ('Now with Vitamin-Enriched ChocolateCovered Raisin Substitute!'). I am endlessly fascinated by these new products. Clearly some time ago makers and consumers of American junk food passed jointly through some kind of sensibility barrier in the endless quest for new taste sensations. Now they are a little like those desperate junkies who have tried every known drug and are finally reduced to mainlining bathroom bowl cleanser in an effort to get still higher. All over America you can see countless flabby-butted couples quietly searching supermarket shelves for new combinations of flavors, hoping to find some untried product that will tingle in their mouths and excite, however briefly, their leaden taste buds.
The competition for this market is intense. The food inserts not only offered fifty-cent discounts and the like, but also if you sent off two or three labels the manufacturers would dispatch to you a Hunk o' Meat Beach Towel, or Country Sunshine Matching Apron and Oven Mitt, or a Sniff a-Snax hot plate for keeping your coffee warm while you slipped in and out of consciousness from a surfeit of blood sugar. Interestingly, the advertisements for dog food were much the same, except that they weren't usually chocolate flavored. In fact, every single product-from the lemon-scented toilet bowl cleansers to the scent-o'-pine trash bags-promised to give you a brief buzz. It's no wonder that so many Americans have a glazed look. They are completely junked out.
I drove on south on Highway 218 to Keokuk. This stretch of the road was marked on my map as a scenic route, though these things are decidedly relative. Talking about a scenic route in southeast Iowa is like talking about a good Barry Manilow album. You have to make certain allowances.
Compared with an afternoon in a darkened room, it wasn't bad. But compared with, say, the coast road along the Sorrentine peninsula, it was perhaps a little tame. Certainly it didn't strike me as being any more or less scenic than any of the other roads I had been on today. Keokuk is a Mississippi River town where Iowa, Illinois and Missouri face each other across a broad bend in the river. I was heading towards Hannibal in Missouri and was hoping to see a bit of the town en route to the bridge south. But before I knew it, I found myself on a bridge going east to Illinois. I was so disconcerted by this that I only caught a glimpse of the river, a glistening smear of brown stretching off in two directions, and then, chagrined, I was in Illinois. I had really looked forward to seeing the Mississippi. Crossing it as a child had always been an adventure. Dad would call, 'Here's the Mississippi, kids!' and we would scramble to the window to find ourselves on a bridge practically in the clouds, so high it made our breath catch, and the silvery river far, far below, wide, majestic, serene, going about its timeless business of just rolling on. You could see for miles-a novel experience in Iowa. You could see barges and islands and riverside towns. It looked wonderful. And then, abruptly, you were in Illinois and it was flat and full of corn and you realized with a sinking heart that that was it. That was your visual stimulation for the day. Now you had hundreds of miles more of arid cornland to cross before you would experience even the most fractional sense of pleasure.
And now here I was in Illinois, and it was flat and full of corn and boring. A childlike voice in my head cried, 'When are we going to be there? I'm bored. Let's go home. When are we going to be there?' Having confidently expected at this stage to be in Missouri, I had my book of maps opened to the Missouri page, so I pulled over to the side of road, in a state of some petulance, to make a cartographical adjustment. A sign just ahead of me said, BUCKLE UP. ITS THE LAW IN
ILLINOIS. Clearly, however, it was not an offense to be unable to punctuate. Frowning, I studied my maps. If I turned off at Hamilton, just down the road, I could drive along the east bank of the river and cross into Missouri at Quincy. It was even marked on the map as a scenic route; perhaps my blundering would turn out to be no bad thing.
I followed the road through Warsaw, a run-down little river town. It plunged down a steep hill towards the river, but then turned inland and again I caught no more than a glimpse of the river.
Almost immediately, the landscape spread out into a broad alluvial plain. The sun was sinking in the sky. To the left hills rose up, flecked with trees that were just beginning to show a blush of autumn color. To the right the land was as flat as a tabletop. Teams of combine harvesters labored in the fields, kicking up dust, working late to bring in the harvest. In the far distance, grain elevators caught the fading sun and glowed an opalescent white, as if lit from within. Somewhere out there, unseen, was the river.
I drove on. The road was completely unsignposted. They do this to you a lot in America, particularly on country roads that go from nowhere to nowhere. You are left to rely on your own sense of direction to find your way-which in my case, let us not forget, had only recently delivered me to the wrong state. I calculated that if I was going south the sun should be to my right (a conclusion I reached by imagining myself in a tiny car driving across a big map of America), but the road twisted and wandered, causing the sun to drift teasingly in front of me, first to this side of the road, then to that. For the first time all day, I had a sense of being in the heart of a vast continent, in the middle of nowhere.
Abruptly the highway turned to gravel. Gypsum nuggets, jagged as arrowheads, flew up against the underside of the car and made a fearful din. I had visions of hoses rupturing, hot oil spraying everywhere, me rolling to a steamy, hissing halt out here on this desolate road. The wandering sun was just settling onto the horizon, splashing the sky with faint pinks. Uneasily I drove on, and steeled myself for the prospect of a night spent beneath the stars, with doglike animals sniffing at my feet and snakes finding warmth up a trouser leg. Ahead of me on the road an advancing storm of dust became after a moment a pickup truck, which passed in a hellbent fashion, spraying the car with rocky projectiles, which thumped against the sides and bounced off the windows with a cracking sound, and then left me adrift in a cloud of dust. I trundled on, peering helplessly through the murk. It cleared just in time to show me that I was twenty feet from a T-junction with a stop sign. I was going fifty miles an hour, which on gravel
