option is to be completely transparent and voice your opinion of how unnecessary the meeting is. If you choose this route, be prepared to face fire and offer alternatives.

5. The cubicle is your temple—don’t permit casual visitors. Some suggest using a clear “do not disturb” sign of some type, but I have found that this is ignored unless you have an office. My approach was to put headphones on, even if I wasn’t listening to anything. If someone approached me despite this discouragement, I would pretend to be on the phone. I’d put a finger to my lips, say something like, “I hear you,” and then say into the mic, “Can you hold on a second?” Next, I’d turn to the invader and say, “Hi. What can I do for you?” I wouldn’t let them “get back to me” but rather force the person to give me a five-second summary and then send me an e-mail if necessary.

If headphone games aren’t your thing, the reflexive response to an invader should be the same as when answering the cell phone: “Hi, invader. I’m right in the middle of something. How can I be of help?” If it’s not clear within 30 seconds, ask the person to send you an e-mail about the chosen issue; do not offer to send them an e- mail first: “I’ll be happy to help, but I have to finish this first. Can you send me a quick e-mail to remind me?” If you still cannot deflect an invader, give the person a time limit on your availability, which can also be used for phone conversations: “OK, I only have two minutes before a call, but what’s the situation and what can I do to help?”

6. Use the Puppy Dog Close to help your superiors and others develop the no-meeting habit. The Puppy Dog Close in sales is so named because it is based on the pet store sales approach: If someone likes a puppy but is hesitant to make the life-altering purchase, just offer to let them take the pup home and bring it back if they change their minds. Of course, the return seldom happens.

The Puppy Dog Close is invaluable whenever you face resistance to permanent changes. Get your foot in the door with a “let’s just try it once” reversible trial.

Compare the following:

“I think you’d love this puppy. It will forever add to your responsibilities until he dies 10 years from now. No more care-free vacations, and you’ll finally get to pick up poop all over the city—what do you think?”

vs.

Now imagine walking up to your boss in the hallway and clapping a hand on her shoulder:

“I’d like to go to the meeting, but I have a better idea. Let’s never have another one, since all we do is waste time and not decide anything useful.”

vs.

The second set of alternatives seem less permanent, and they’re intended to appear so. Repeat this routine and ensure that you achieve more outside of the meeting than the attendees do within it; repeat the disappearing act as often as possible and cite improved productivity to convert this slowly into a permanent routine change.

Learn to imitate any good child: “Just this once! Please!!! I promise I’ll do X!” Parents fall for it because kids help adults to fool themselves. It works with bosses, suppliers, customers, and the rest of the world, too.

Use it, but don’t fall for it. If a boss asks for overtime “just this once,” he or she will expect it in the future.

Time Consumers: Batch and Do Not Falter

A schedule defends from chaos and whim.

—ANNIE DILLARD, winner of Pulitzer Prize in nonfiction, 1975

If you have never used a commercial printer before, the pricing and lead times could surprise you.

Let’s assume it costs $310 and takes one week to print 20 customized T-shirts with 4-color logos. How much and how long does it take to print 3 of the same T-shirt?

$310 and one week.

How is that possible? Simple—the setup charges don’t change. It costs the printer the same amount in materials for plate preparation ($150) and the same in labor to man the press itself ($100). The setup is the real time-consumer, and thus the job, despite its small size, needs to be scheduled just like the other, resulting in the same one-week delivery date. The lower economy of scale picks up the rest: The cost for 3 shirts is $20 per shirt x 3 shirts instead of $3 per shirt x 20 shirts.

The cost- and time-effective solution, therefore, is to wait until you have a larger order, an approach called “batching.” Batching is also the solution to our distracting but necessary time consumers, those repetitive tasks that interrupt the most important.

If you check mail and make bill payments five times a week, it might take 30 minutes per instance and you respond to a total of 20 letters in two and a half hours. If you do this once per week instead, it might take 60 minutes total and you still respond to a total of 20 letters. People do the former out of fear of emergencies. First, there are seldom real emergencies. Second, of the urgent communication you will receive, missing a deadline is usually reversible and otherwise costs a minimum to correct.

There is an inescapable setup time for all tasks, large or minuscule in scale. It is often the same for one as it is for a hundred. There is a psychological switching of gears that can require up to 45 minutes to resume a major task that has been interrupted. More than a quarter of each 9–5 period (28%) is consumed by such interruptions.13

This is true of all recurring tasks and is precisely why we have already decided to check e-mail and phone calls twice per day at specific predetermined times (between which we let them accumulate).

From mid-2004 to 2007, I checked mail no more than once a week, often not for up to four weeks at a time. Nothing was irreparable, and nothing cost more than $300 to fix. This batching has saved me hundreds of hours of redundant work. How much is your time worth?

Let’s use a hypothetical example:

1. $20 per hour is how much you are paid or value your time. This would be the case, for example, if you are paid $40,000 per year and get two weeks of vacation per year ($40,000 divided by [40 hours per week x 50 = 2,000] = $20/hour). Estimate your hourly income by cutting the last three zeroes off of your annual income and halving the remaining number (e.g., $50,000/year p $25/hour.

2. Estimate the amount of time you will save by grouping similar tasks together and batching them, and calculate how much you have earned by multiplying this hour number by your per-hour rate ($20 here):

3. Test each of the above batching frequencies and determine how much problems cost to fix in each period. If the cost is less than the above dollar amounts, batch even further apart.

For example, using our above math, if I check e-mail once per week and that results in an average loss of two sales per week, totaling $80 in lost profit, I will continue checking once per week because $200 (10 hours of time) minus $80 is still a $120 net gain, not to mention the enormous benefits of completing other main tasks in those 10 hours. If you calculate the financial and emotional benefit of completing just one main task (such as landing a major client or completing a life-changing trip), the value of batching is much more than the per-hour savings.

If the problems cost more than hours saved, scale back to the next-less-frequent batch schedule. In this case, I would drop from once per week to twice per week (not daily) and attempt to fix the system so that I can return to once per week. Do not work harder when the solution is working smarter. I have batched both personal and business tasks further and further apart as I’ve realized just how few real problems come up. Some of my scheduled batches in 2007 were e-mail (Mondays 10:00 A.M.), phone (completely eliminated), laundry (every other Sunday at 10:00 P.M.), credit cards and bills (most are on automatic payment, but I check balances every second Monday after e-mail), strength training (every 4th day for 30 minutes), etc.

Empowerment Failure: Rules and Readjustment

The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.

—BILL GATES, cofounder of Microsoft, richest man in the world

Empowerment failure refers to being unable to accomplish a task without first obtaining permission or information. It is often a case of being micromanaged or micromanaging someone else, both of which consume

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