operating. But authoritarians do not, when they like the message.

So (to foreshadow later chapters a little) suppose you are a completely unethical, dishonest, power- hungry, dirt-bag, scum-bucket politician who will say whatever he has to say to get elected. (I apologize for putting you in this role, but it will only last for one more sentence.) Whom are you going to try to lead, high RWAs or low RWAs? Isn’t it obvious? The easy-sell high RWAs will open up their arms and wallets to you if you just sing their song, however poor your credibility. Those crabby low RWAs, on the other hand, will eye you warily when your credibility is suspect because you sing their song? So the scum-bucket politicians will usually head for the right-wing authoritarians, because the RWAs hunger for social endorsement of their beliefs so much they’re apt to trust anyone who tells them they’re right. Heck, Adolf Hitler was elected Chancellor of Germany running on a law-and-order platform just a few years after he tried to overthrow the government through an armed insurrection.

You sometimes hear that paranoia runs at a gallop in “right-wingers”. But maybe you can see how that’s an oversimplification. Authoritarian followers are highly suspicious of their many out- groups; but they are credulous to the point of self-delusion when it comes to their in-groups. So (in another experiment I ran) subjects were told a Christian Crusade was coming to town led by a TV evangelist. The evangelist (the subjects were further told), knowing that people would give more money at the end of the evening if he gave them the kind of service they liked, asked around to see what that might be. Finding out that folks in your city liked a “personal testimonial” crusade, he gave them one featuring his own emotional testimonial to Jesus’ saving grace. How sincere do you think he was? Most subjects had their doubts, given the circumstances. But High RWAs almost always trusted him.

The need for social reinforcement runs so deeply in authoritarians, they will believe someone who says what they want to hear even if you tell them they should not. I have several times asked students or parents to judge the sincerity of a university student who wrote arguments either condemning, or supporting, homosexuals. But some subjects were told the student had been assigned to condemn (or support) homosexuals as part of a philosophy test to see how well the student could make up arguments for anything, on the spot. Other subjects were told the student could choose to write on either side of the issue, and had chosen to make the case she did.

Obviously, you can’t tell anything about the real opinions of someone who was assigned the point of view of her essay. But high RWAs believed that the antihomosexual essay that a student was forced to write reflected that student’s personal views almost as much as when a student had chosen this point of view. In other words, as in the previous experiments, the authoritarians ignored the circumstances and believed the student really meant what she had been assigned to say—when they liked what she said.

You’ve got to feel some sympathy for authoritarian followers at this point, don’t you, because they get nailed coming and going. First of all, they rely on the authorities in their lives to provide their opinions. Usually they don’t care much what the evidence or the logic for a position is, so they run a considerable chance of being wrong. Then once they have “their” ideas, someone who comes along and says what authoritarian followers want to hear becomes trustworthy. High RWAs largely ignore the reasons why someone might have ulterior motives for saying what they want to hear; it’s enough for them that another person indicates they are right. Welcome to the In- group! As Gilbert and Sullivan put it in The Mikado, “And I am right and you are right and everything is quite correct.”

But everything is not correct, for the authoritarian follower makes himself vulnerable to malevolent manipulation by chucking out critical thinking and prudence as the price for maintaining his beliefs. He’s an “easy mark,” custom-built to be snookered. And the very last thing an authoritarian leader wants is for his followers to start using their heads, to start thinking critically and independently about things. [5]

7. Dogmatism: The Authoritarian’s Last Ditch Defense

But the leaders don’t have to worry, because their followers are also quite dogmatic. By dogmatism I mean relatively unchangeable, unjustified certainty. And I’m certain that is right, beyond a doubt. So that establishes how dogmatic I am. If you want a hint as to how dogmatic you are, simply answer the items below— completely ignoring the fact that if you strongly agree with them it means you are a rigid, dogmatic, and totally bad, bad, bad person—and you get no dessert.

The things I believe in are so completely true, I could never doubt them.

My opinions and beliefs fit together perfectly to make a crystal-clear “picture” of things.

There are no discoveries or facts that could possibly make me change my mind about the things that matter most in life.

I am absolutely certain that my ideas about the fundamental issues in life are correct.

These statements are from a survey I call the DOG scale, and as usual there are some items that you’ll have to strongly disagree with to look awful. Such as:

There are so many things we have not discovered yet, nobody should be absolutely certain his beliefs are right.

It is best to be open to all possibilities, and ready to reevaluate all your beliefs.

Flexibility is a real virtue in thinking, since you may well be wrong.

I am a long way from reaching final conclusions about the central issues in life.

Guess who tend to strongly agree with the first set of items, and strongly disagree with the second set. Yep, high RWAs. Which, all kidding aside, suggests they have a dogmatic streak in them a mile wide and a hundred denials deep.

It’s easy to see why authoritarian followers would be dogmatic, isn’t it? When you haven’t figured out your beliefs, but instead absorbed them from other people, you’re really in no position to defend them from attack. Simply put, you don’t know why the things you believe are true. Somebody else decided they were, and you’re taking their word for it. So what do you do when challenged?

Well first of all you avoid challenges by sticking with your own kind as much as possible, because they’re hardly likely to ask pointed questions about your beliefs. But if you meet someone who does, you’ll probably defend your ideas as best you can, parrying thrusts with whatever answers your authorities have pre-loaded into your head. If these defenses crumble, you may go back to the trusted sources. They probably don’t have to give you a convincing refutation of the anxiety-producing argument that breached your defenses, just the assurance that you nonetheless are right. But if the arguments against you become overwhelming and persistent, you either concede the point—which may put the whole lot at risk—or you simply insist you are right and walk away, clutching your beliefs more tightly than ever.

That’s what authoritarian followers tend to do. And let’s face it, it’s an awfully easy stand to take. You have to know a lot nowadays to stake out an intelligent, defendable position on many issues. But you don’t have to know anything to insist you’re right, no matter what. Dogmatism is by far the best fall-back defense, the most impregnable castle, that ignorance can find. It’s also a dead give-away that the person doesn’t know why he believes what he believes.

To illustrate, evidence has been slowly mounting over the years that sexual orientation is, to some extent, biologically determined. Particular genes may have a say, events in the prenatal environment may play a role, and so on. The upshot is that people may have about as much control over which gender attracts them as they do over their eye color. I present this evidence in my introductory psychology classes when we are discussing prenatal development, and sometimes I run a little study to see if the findings have had any effect on people’s attitudes toward homosexuals.

Some of my students do become more accepting, and people in general say such

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