responsible for most of the firm's growth. And everything he did, he did with no graduate education, no formal artistic training: joined CFG straight out of MIT.
His work, if you believe the job title, was to create 'public points of attraction' — uncanny images, shapes, and spaces. In reality, his job was to bring the impossible into physical life, usually with startling beauty.
Examples — I could give you a bunch. One you've heard of — they only took it down last year — was the metamorphic installation on Times Square. My father created that. The only credited designer. Today, there are duplicates in every shopping mall from Juneau to Dubai. At the time of the Times Square unveiling, though — this is eight years before I was born — there was nothing like it anywhere. A miniaturized red-rock formation, hovering fifty feet above the ground. This massive, solid, seemingly organic mini-mountain range, just
In the first years after that installation went up, back when my parents still lived in New York, Dad used to sneak down to Times Square at lunchtime to watch the faces of the tourists as his mountains changed. Many years later, I stood on Times Square for the same reason: to watch the ways in which strangers were moved by my father's creation. To see Dad's mountains on a monitor is not to see them at all. That's the beauty of his work — of all of it: the immediacy and physicality. The Times Square piece morphed twice a day: first at 12:30 and again at sunset. In the first stage, trickles of red, like a red paint, would run, almost imperceptibly at first, along the slopes of those little mountains — like some gentle volcanic eruption. Then the trickle became a steady flow. And as people stood and gaped, they'd start to understand that it was the mountains themselves that were pouring down their own rock faces — melting from the peaks down. Instead of dripping to the ground, the rockmelt collected on the flat base of the mountain range, collected and hardened and oozed into a new shape, which only at the final moment of the transformation became identifiable as the Nike swoosh. The piece retained that 'down' form for only a few seconds before defying gravity and the laws of physics to melt and flow upwards, back into the shape of the mountains. From the wet, claylike mountains, little animals and treelike protrusions would poke out and writhe free, until, in the space of a few seconds, the range was fully animated, fully alive, swarming with tiny birds and elk and covered in those trees that rocked and danced with the wind on the Square.
I was six when Dad put the finishing touches on his Gobi Apple. He would have finished it years before, if not for all the problems Apple had negotiating for the thousand-year lease of the desert.
The Apple was meant, from the beginning, to be his lasting mark: a replica, in colorshifting SuperLight, of the Apple logo. Four hundred square miles in dimension. More money was spent, if you can believe it, on that Apple than was spent on the entire Egypt War. You can look that up. Father made it with the thickest, most expensive light: hyper-radiant, non-dispersable — a light that, in spite of its soft appearance, pierced though the clouds and was visible from space. In initial testing, his main concern was, would the Apple be able to survive a total continental submergence. And he wouldn't build until he got it how he wanted it. Even if the icecaps melt completely — even in the event, fantastic event, that humans abandon the earth completely for some other home — father's Apple will persist, burning bright as ever from the bottom of the ocean.
My fondest memory of childhood was the trip I took, with Mom and Dad, to see the Apple in person. The whole way there, Dad was like a little boy — a side of him I never saw before. We first flew over in a glass- bottomed helicopter, at night. And it was like we were gliding over the clouds of heaven. The next night — all night — we wandered a stretch of the desert on camelback, guided by Mongolian goatherds who looked on my father — my small, soft-spoken, gentle father — as my Alis would later look on me: as a kind of God. My own opinion of my Dad wasn't too far off from that. I wouldn't have said
Some have said — cruelly, I think — that Dad, by virtue of working for a global marketing firm, was more responsible than others for the events of 8/23: that CFG's sky banners, in particular,
There's always seemed to me to be something morbid about the fetishization — by extremists, even by some Western pacifists — of the natural world in its mythic virgin state. Not to get philosophical, but man's always been a creature apart from, and above, the other life of the earth, a creature destined to remake the world in his own image just as God made man in His own image — and thus a creature destined to remake the world in God's image. Whatever we imagine, God's imagined first. If you don't believe that, you don't believe in God. That man would repaint the sky, that he'd fill it with his own colors, his own designs, was inevitable from the moment he discovered SuperLight. But apart from questions of man's destiny, the fact is, everything's got to change, or die, or become new. Before the banners — and Dad's colorstorms — the skies, at least in the cities, were just ceilings of smog. To prefer that featureless, shit-brown, smothering pollution to my father's electric palette is simply to prefer deadness and decay to the possibility of life.
In a similar way, I think, to reduce Dad's art to 'marketing' — as he himself was willing to do, but impishly, as I said — is to be willfully obtuse. What were Michelangelo and Raphael, if not marketers? Marketers in the employ of the Pope. People forget that after Dad had finalized his patent on the Imitation of Life engine, there was no need for him to work again; his wealth was fixed for life. What he did for CFG — the swooshes and colorstorms and robotic eyes — he did only because of his obsessive need to create, to commune and converse with the world, celebrate and enrich the life around him. If he tethered his work to Prudential Investments and Fuck Body Spray, it was only because without those sponsorships, his achievements would never have been technically possible — and the first and ultimate imperative of any artist is to create; he
But I'll tell you a story — something from a Session not too far back — that connects a few of the ideas I've been talking about, and gets at some of the ways in which my Dad's career, ostensibly so different from my own, converses with my work as an interrogator.
This is the early winter of last year. We're on week three with one of the Islamabad captures. Ali's knuckles are gone; we're moving to dental.
The Objective's not important to this story. Something involving Ali's mom; she's hiding somewhere in Brunei. Ali swears he doesn't know where she's hiding, but it's clear he does. And in the end, a few weeks after the stuff that I'm describing here, he did give us what we needed, and we were able to bring the mother in.
Right now I'm in his mouth with the finest drill, going straight down the middle of every tooth, one after another. That's how we do it: one pass through each tooth with the finest drill bit, and then we stop and interrogate. Then another full pass with a bigger bit, and more questioning. We call them Rinse-and-Repeats. Ali's on a cocktail, now, of Sharpener and Nurturer, which makes the drill work like a light switch: when it's going in, Ali's pain is at the human maximum; the second we stop, he's on cloud nine.