violence are the ones in which you actually hold a weapon in your hand and fire it at human-shaped targets on the screen. These kinds of games can be played on home video, but you usually see them in video arcades.

There is a direct relationship between realism and degree of violence enabling, and the most realistic of these are games in which great bloody chunks fly off as you fire at the enemy.

Another, very different type of game has a western motif, in which you stand before a huge video screen and fire a pistol at actual film footage of “outlaws” as they appear on the screen. This is identical to the shoot-no shoot training program designed by the FBI and used by police agencies around the nation to train and enable police officers in firing their weapons.

The shoot-no shoot program was introduced nearly twenty years ago in response to the escalating violence in our society that was resulting in an increase in deaths among police officers who hesitated to shoot in an actual combat situation. And, of course, we recognize it as another form of operant conditioning that has been successful in saving the lives of both law-enforcement officers and innocent bystanders, since the officer faces severe sanctions if he fires in an inappropriate circumstance. Thus the shoot-no shoot program has served successfully to both enable and constrain violence among police officers. Its video arcade equivalent has no such sanctions to constrain violence. It only enables.

The worst is yet to come. Just as movies have become successively more realistic in their depiction of violence and death, so too have video games. We are now entering an era of virtual reality, in which you wear a helmet that has a video screen before your eyes. As you turn your head the screen changes just as though you were within the video world. You hold a gun in your hand and fire it at the enemies who pop up around you, or you hold a sword and hack and stab at the enemies around you.

Alvin Toffler, author of Future Shock, says, “This manipulation of reality may provide us with exciting games, entertainment, but it will substitute not a virtual reality, but a pseudo reality, so subtly deceptive as to raise the levels of public suspicion and disbelief beyond what any society can tolerate.” This new “pseudo reality” will make it possible to replicate all the gore and violence of popular violent movies, except now you are the one who is the star, the killer, the slayer of thousands.

Through operant conditioning B. F. Skinner held that he could turn any child into anything he wanted to. In Vietnam the U.S. armed forces demonstrated that Skinner was at least partially correct by successfully using operant conditioning to turn adolescents into the most effective fighting force the world has ever seen. And America seems intent on using Skinner’s methodology to turn us into an extraordinarily violent society.

CHAPTER FOUR

Social Learning and Role Models in the Media

The basic training camp was designed to undermine all the past concepts and beliefs of the new recruit, to undermine his civilian values, to change his self-concept — subjugating him entirely to the military system.

— Ben Shalit The Psychology of Conflict and Combat

Classical (Pavlovian) conditioning can be done with earthworms, and operant (Skinnerian) conditioning can be conducted on rats and pigeons. But there is a third level of learning that pretty much only primates and humans are capable of, and that is what is called social learning.

This third level of learning, in its most powerful form, revolves primarily around the observation and imitation of a role model. Unlike operant conditioning, in social learning it is not essential that the learner be directly reinforced in order for learning to take place. What is important in social learning is to understand the characteristics that can lead to the selection of a specific individual as a role model.

The processes that make someone a desirable role model include:

Vicarious reinforcement. You see the role model being reinforced in a manner that you can experience vicariously.

Similarity to the learner. You perceive that the role model has a key trait that makes him/her similar to you.

Social power. The role model has the power to reward (but does not necessarily do so).

Status envy. You envy the role model’s receipt of rewards from others.

An analysis of these processes can help us understand the role of the drill sergeant as a role model in violence enabling in military training, and it can help us understand why a new type of violent role model is so popular among America’s youth.

Violence, Role Models, and Drill Sergeants in Basic Training

From this time on I will be your mother, your father, your sister, and your brother. I will be your best friend and your worst enemy. I will be there to wake you up in the morning, and I will be there to tuck you in at night. You will jump when I say “frog” and when I tell you to s*** your only question will be “What color.” IS THAT CLEAR?

— Drill Sergeant G., Fort Ord, California, 1974

Lives there a veteran who cannot close his eyes and vividly visualize his drill sergeant? Over the years a hundred bosses, teachers, professors, instructors, sergeants, and officers have directed various aspects of my life, but none has had the impact that Drill Sergeant G. had on that cold morning in 1974.

The armies of the world have long understood the role of social learning in developing aggression in their soldiers. In order to do this their venue has been basic training, and their instrument has been the drill sergeant. The drill sergeant is a role model. He is the ultimate role model. He is carefully selected, trained, and prepared to be a role model who will inculcate the soldierly values of aggression and obedience. He is also the reason that military service has always been a positive factor for young people from delinquent or disadvantaged backgrounds.

He is invariably a decorated veteran. The glory and recognition bestowed on him are things that the trainees deeply envy and desire. Within the young soldiers’ new environment the drill sergeant has enormous and pervasive authority, giving him social power. And the drill sergeant looks like his charges. He wears the uniform. He has the haircut. He obeys orders. He does the same things. But he does all of them well.

The lesson that the drill sergeant teaches is that physical aggression is the essence of manhood and that violence is an effective and desirable solution for the problems that the soldier will face on the battlefield. But it is very important to understand that the drill sergeant also teaches obedience. Throughout training the drill sergeant will not tolerate a single blow or a single shot executed without orders, and even to point an empty weapon in the wrong direction or to raise your fist at the wrong time merits the harshest punishment. No nation will tolerate soldiers who do not obey orders on the battlefield, and the failure to obey orders in combat is the surest route to defeat and destruction.

This is a centuries-old, perhaps millennia-old, process that is essential to ensuring that our soldiers survive and obey in combat. In the Vietnam era the drill sergeant communicated a glorification of killing and violence of an

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