planning new branches including the nine I'm advocating here it's that transition we should be anticipating.'
'Alex is right about automation,' Leonard Kingswood said. 'Most of us see it in our own businesses, moving in faster than we ever expected.'
'What's equally important,' Alex asserted, 'is that we've a chance to jump ahead profitably that is, if we do it dramatically, with flair and fanfare. The advertising and promotion campaign would be massive, saturation coverage. Gentlemen, look at the figures. First, our present savings deposits substantially lower than they should be…'
He moved on, aided by the charts and an occasional amplification by Tom Straughan. Alex knew that the figures and proposals, which he and Straughan had toiled over, were solid and logical. Yet he sensed flat opposition from some board members, a lack of interest by others. Lower down the table a director put a hand over his mouth, stifling a yawn. Obviously he had lost. The savings and branch expansion plan would be rejected and would be, in effect, a vote of 'no confidence' in him as well. As he had earlier, Alex wondered how long his own tenure with FMA could continue. There seemed little future for him, nor could he see himself as a participant in a Heyward- dominated regime.
He decided not to waste more time. 'Okay, I'll leave it there, gentlemen. Unless there are further questions.'
He had not expected any. Least of all did he anticipate support from the source from which suddenly, amazingly, it came.
'Alex,' Harold Austin said with a smile and friendly tone, 'I'd' like to say thank you. Frankly, I'm impressed. I hadn't expected to be, but your presentation was convincing. What's more, I like the idea of those new branch banks.'
A few seats away Heyward looked startled, then glared at Austin. The Honorable Harold ignored him and appealed to others at the table. 'I think we should look at this with an open mind, putting aside our disagreements of this morning.'
Leonard Kingswood nodded, as did several others. Still more directors shed post-lunch drowsiness, their attention returning. Not for nothing was Austin the FMA board member with longest service. His influence was pervasive. He also was adept at swinging others to his points of view.
'Near the beginning of your remarks, Alex,' he said, 'you spoke of a return to personal thrift, and leadership which banks like ours might give.' 'Yes, I did.' 'Could you expand that thought?' Alex hesitated. 'I suppose so.'
Should he? Alex weighed choices. He was no longer surprised at the interjection. He knew exactly why Austin had switched sides.
Advertising. Earlier, when Alex had suggested a 'massive advertising campaign' with 'saturation coverage,' he had seen Austin's head come up, his interest clearly quicken. From that point it was not hard to see inside that head. The Austin Advertising Agency, by reason of the Honorable Harold's directorship and influence at FMA, had a monopoly of the bank's advertising business. A campaign such as Alex envisaged would bring substantial profit to the Austin Agency.
Austin's action was conflict of interest in its grossest form the same conflict of interest which Alex had attacked this morning over Roscoe Heyward's appointment to the board of Supranational. Alex had asked then: Whose interests would Roscoe put first? Supranational's or those of First Mercantile American shareholders? Now, a parallel question should be asked of Austin.
The answer was obvious. Austin was looking out for his own interests; FMA came second. Never mind that Alex believed in the plan. The support for selfish reasons was unethical, an abuse of trust.
Should Alex say so? If he did, it would touch off an uproar even greater than this morning's, and he would lose again. Directors clung together like lodge brothers. Furthermore, such a confrontation would end, for sure, Alex's own effectiveness at FMA. So was it worth it? Was it necessary? Did his duties require him to be keeper of the board's conscience? Alex wasn't sure. Meanwhile the directors were watching him and waiting.
'Yes,' he said, 'I did refer as Harold has reminded me to thrift and a need for leadership.' Alex glanced at notes which, a few minutes ago, he had decided to discard.
'It is often said,' he told the listening directors, 'that government, industry, and commerce of all kinds are founded upon credit. Without credit, without borrowing, without loans small, medium, and massive business would disintegrate and civilization wither. Bankers know this best.
'Yet, increasingly, there are those who believe that borrowing and deficit financing have gone mad, and have eclipsed all reason. Especially is this true of governments. The United States government-has amassed an appalling mountain range of debt, far beyond our ability ever to repay. Other governments are in as bad, or worse, condition. This is the real reason for inflation and the undermining of currencies at home and internationally.
'To a remarkable extent,' Alex continued, 'overwhelming government debt is matched by gargantuan corporate debt. And, at a lower financial level, millions of people individuals following examples nationally set have assumed debt burdens which they cannot pay. Total U.S. indebtedness is two and a half trillion dollars. National consumer debt is now approaching two hundred billion dollars. In the past six years more than a million Americans have gone bankrupt.
'Somewhere along the way nationally, corporately, individually we have lost the ancient verity of thrift and husbandry, of balancing what we spend against what we earn, and of keeping what we owe within honest limitations.'
Suddenly the mood of the board had become sober. Responding to it, Alex said quietly, 'I wish I could say there is a trend away from what I have described. I am not convinced there is. But trends begin with resolute action somewhere. Why not here?
'In the nature of our times, savings deposits more than any other type of monetary activity represent financial prudence. Nationally and individually we need more prudence. A way to achieve it is through enormous increases in savings.
'There can be tremendous increases if we commit ourselves, and if we work. And while personal savings alone will not restore fiscal sanity everywhere, it is at least one major move toward that end.
'This is why there is an opportunity for leadership and also why here and now I believe this bank should exercise it.'
Alex sat down. Seconds later he realized he had said nothing about his doubts concerning Austin's intervention.
Leonard Kingswood broke the brief, ensuing silence. 'Sense and truth don't always make palatable listening. But I think we all just heard some.'
Philip Johannsen grunted, then said grudgingly, 'I'll buy part of that.'
'I buy it all,' the Honorable Harold said. 'In my opinion the board should approve the savings and branch expansion plan as presented. I intend to vote for it. I urge the rest of you to do the same.'
This time Roscoe Heyward did not display his outrage, though his face was tightly set. Alex figured that Heyward, too, had guessed Harold Austin's motivation.
For another fifteen minutes discussion swirled until Jerome Patterton rapped with his gavel and called for a vote. By an overwhelming majority Alex Vandervoort's proposals were approved. Floyd LeBerre and Roscoe Heyward were the only dissenters.
On his way out of the boardroom Alex was aware that the earlier hostility had not vanished. Some directors made it plain that they still resented his strong stance of this morning on Supranational. But the latest, unexpected outcome had made him more buoyant, less pessimistic about his continuing role at FMA
Harold Austin intercepted him. 'Alex, when will you move on the savings plan?'
'Immediately.' Not wishing to seem ungracious, he added, 'Thank you for your support.'
Austin nodded. 'What I'd like to do now is come in with two or three of my agency people to discuss the campaign.' 'Very well. Next week.'
So Austin had confirmed without delay or embarrassment what Alex had deduced. Though to be fair, Alex thought, the Austin Advertising Agency did good work and could be selected to handle the savings campaign on merit.
But he was rationalizing and knew it. By keeping silent a few minutes ago he had sacrificed principle to achieve an end. He wondered what Margot would think of his defection.
The Honorable Harold said affably, 'Then I'll be seeing you.'
