Without Prejudice

champagne out of their skulls.

So much for the author-craftsman. But what of the author-priest? Do the commercial conditions apply to him? Certainly they do-with this important modification, that, while with the author-craftsman the commercial conditions may justly regulate the matter and manner of his work, with the author-priest the commercial conditions do not begin until he has completed his work. The state of the market, the condition of the public mind-these will have no influence on the work itself. Not a comma nor a syllable will he alter for all the gold of Afric. But, the manuscript once finished, the commercial considerations begin. The prophet has written his message, but the world has yet to hear it. Now, we cannot easily conceive Isaiah or Jeremiah hawking round his prophecies at the houses of publishers, or permitting a smart Yankee to syndicate them through the world, or even allowing popular magazines to dribble them out by monthly instalments. But the modern prophet has no housetop, and it is as difficult to imagine him moving his nation by voice alone as arranging with a local brother-seer to trumpet forth the great tidings simultaneously at New York in order to obtain the American copyright. Even if he should try to teach the people by word of mouth, there will be bare benches unless he charges for admission, as all lecturers will tell you. People value at nothing what they can get for nothing; and, as Stevenson suggested, 'if we were charged so much a head for sunsets, or if God sent round a drum before the hawthorns came in flower, what a work should we not make about their beauty!' No, the prophet cannot escape the commercial question. For, in order that his message may reach his age, it must be published, and publication cannot be achieved without expense.

Tolstoi himself, who gives his books freely to the world, cannot really save the public the expense of buying them. All he sacrifices is that comparatively small proportion of the returns which is claimed by the author in royalties; he cannot eliminate the profits of the publisher, the bookseller, etc., etc. For between the message and its hearers come a great number of intermediaries, many of them inevitable. We will assume for the purposes of our analysis that our prophet is already popular. The hearers are waiting eagerly. Here is the manuscript, there are the readers. Problem-to bring them together. This is the task of the publisher. Incidentally, the publisher employs the printer, bookbinder, etc.; but this part of the business, though usually undertaken by the publisher, does not necessarily belong to him. He is essentially only the distributor. In return for this function of distribution, whether it includes supervising mechanical production or not, the publisher is entitled to his payment. How much? Evidently, exactly as much as is made by capital and personal service in business generally. The shillings of the public are the gross returns for the book. These have to be divided between all the agents employed in producing the book-author, printer, binder, publisher, bookseller, etc. This is not literally what happens, but it is arithmetically true in the long run. How much for each? Evidently just as much as they can each get, for there is no right but might and nothing but tug-of-war. There is nothing absolute in the partition of profits: infinite action and reaction. While the costs of the mechanical part are comparatively stable, the relation of author and publisher oscillates ceaselessly; and while the cautious publisher by the multiplicity of his transactions may rely upon an average of profits, like all business men plucking stability out of the heart of vicissitude, the author has no such surety. Between merit and reward there is in literature no relation. Just as the music-hall singer may earn a larger income than the statesman, so may the tawdry tale-teller drive the thinker and artist out of the market.

The artistic value of a book is therefore absolutely unrelated to the commercial value; but such commercial value as there is-to whom should it fall if not to the author? Like the other parties, he has a right to all he can get. You will say it is very sordid to think of money; you will speak of divine inspiration; you would rather see him go on the rates; to save him from base reward you even borrow his books instead of buying them; you cannot understand why he should prefer an honest Copyright Act to a halo. Good! Put it that I agree with you. It is sordid to sell one's muse. One should be like Mr. Harold Skimpole, and let the butcher and the baker go howl. The thought of money sullies the fairest manuscript. The touch of a cheque taints. Good again! Only, when the great poem is written, when the great novel is done, there is money in it! Who is to have this money? The author? Certainly not. We are agreed his soul must be kept virgin. But why the publisher? (Above all, why the American publisher?) Why not the printer? Why not the binder or the bookseller? Why not the deserving poor? None of these will be defiled by the profits. Why should the money not be used to found a Lying-in Hospital, or an Asylum for Decayed Authors, or a Museum to keep Honest Publishers in? Why should not authors have the kudos of paying off the National Debt? If they are to be the only Socialists in a world of individualists, let them at least have the satisfaction of knowing their money is applied to worthy public purposes.

But I do not agree with you. 'The best work at the best prices' is no unworthy motto. The Authors' Society, indeed, tries to put this non-moral principle of valuation upon an ethical basis. It says, for instance, that if the publisher reckons his office expenses in the cost of production, then the author has a right to reckon his, even including any journeys or researches he may have had to make in order to write his book. But this right is not only an ethical fallacy: it is a politico-economical one, because the economical question is only concerned with the distribution of the work, and the money or the heart's blood that went to make it has nothing to do with the question, while the publisher's office expenses are of the essence of the question. Some authors also claim that the publisher has no right to make successful books pay for unsuccessful. But here again he has every right. The publisher is not a pieceworker; he has to keep a large organization going, involving ramifications in every town. It is the existence of this network, of this distributive mechanism, that enables the successful book to be sold everywhere; and the publisher, like every business man, must allow percentages for bad debts and unprofitable speculations. Publishers have a right to capture the bulk of the profits of authors' first books, because they largely supply the author with his public. It is surprising how even good books have to be pressed on an unwilling world, much as cards are forced by conjurers. The number of people that select their books by their own free-will is incredibly small. On the other hand, when a popular author brings a publisher a book, it is he who improves the publisher's distributing agency, by bringing him new clients, and even sometimes strengthening his position with booksellers and libraries, by enabling him, armed with a book universally in demand, to fight against deductions and discounts throughout his business generally. And, just as the publisher may rightly depress the profits of an unknown author, so the popular author has a moral right to larger royalties-which right, however, would avail him nothing were it not backed by might. It is in the competition of rival publishers that his strength lies.

And here comes in the question of the agent. Publishers may rave as they will, but authors have every right to employ agents to save them from the unpleasant task of chaffering and of speaking highly of themselves. And it is the author who pays the agent, not the publishers, their whinings notwithstanding. The agent may indeed squeeze out larger sums than publishers like to disgorge, but how can he obtain more than the market-value? Political economy is dead against the possibility. He cannot, in fact, obtain more than the author may and frequently does obtain for himself. If a competing publisher offers a larger sum than will pay him in coin, at any rate he will not offer more than will pay him in reputation, or in the extension of his clientele on the lines indicated above. It is still only the market-value. If the reputation honourably built up by the labours of years comes to have a monetary value outside the monetary value of the particular book-a sort of goodwill value, in fact,-why should the author or his agent be abused for obtaining it? Will not the publisher in his turn grind down the unknown man to the lowest possible penny? The prostration of the publisher before the celebrity is only equalled by his insolence toward the obscure. Is there any author who has not suffered in his beginnings from the greed of publishers? Far from making money at the start, how many authors have got a hearing without having had to pay for it out of their own pockets? 'The wrongs of publishers' is a good red-herring to draw across the track, a smart counter-cry. But publishers have still the game in their hands all along the line. Not a few still keep their accounts secret, still recklessly supply themselves with that opportunity which, the proverb says, makes even honest men thieves. As for America-what goes on across that week of ocean who dares conjecture? And now, what with rumors of wars and free silver-ah me!

In forming a Masters' Union, the publishers have at last abandoned the pretence of being swayed by any but pecuniary considerations in the exercise of their high function. There is something refreshing in this clearing of the air, in this abandonment of the Joseph Surface manner. And yet, I confess, my heart shelters a regret for the old style of publisher, as for the old style of author. Something of picturesque clings even to Jacob Tonson, with 'his two left legs.' The publisher as the patron of genius, the nurser of young talent, the re-inspirer of old, the scholar and gentleman, at once the friend and the banker of his authors, makes a pleasing figure. It was perhaps more ideal than real, for even of Murray we read in 'Lord Beaconsfield's Letters ': 'Washington Irving demanded a large price. Murray murmured. Irving talked of posterity and the badness of the public taste, and Murray said that authors who wrote for posterity must publish on their own account.' Still, if the publisher would live up to this ideal, his would