He wanted an open, perforated fence, Ferris wanted it closed.
Ferris was fed up with Burnham’s pressure and aesthetic interference. He cabled Luther Rice, “… Burnham nor anyone else has any right to dictate whether we shall have a closed or open fence, any more than from an artistic standpoint.”
Ferris prevailed. The eventual fence was a closed one.
At last all the cars were hung and the wheel was ready for its first paying passengers. Rice wanted to begin accepting riders on Sunday, June 18, two days earlier than planned, but now with the wheel about to experience its greatest test—a full load of paying passengers, including entire families—Ferris’s board of directors urged him to hold off one more day. They cabled Ferris, “Unwise to open wheel to public until opening day because of incompleteness and danger of accidents.”
Ferris accepted their directive but with reluctance. Shortly before he left for Chicago, he cabled Rice, “If the board of directors have decided not to run until Wednesday you may carry out their wishes.”
It’s likely the board had been influenced by an accident that had occurred the previous Wednesday, June 14, at the Midway’s Ice Railway, a descending elliptical track of ice over which two coupled bobsleds full of passengers could reach speeds of forty miles an hour. The owners had just completed the attraction and begun conducting their first tests with passengers, employees only, when a group of spectators pushed their way into the sleds, eight in the first, six in the second. The interlopers included three of Bloom’s Algerians, who had come to the railway, one explained, because “none of us had ever seen ice,” a doubtful story given that the Algerians had just endured one of Chicago’s coldest winters.
At about six forty-five P.M. the operator released the sleds, and soon they were rocketing along the ice at maximum speed. “It was about sundown when I heard the sleds coming around the curve,” said a Columbian Guard who witnessed the run. “They seemed to be flying. The first went around the curve. It struck the angle near the west end of the road, but went along all right. The second struck the same point, but it jumped the track. The top of the car, with the people holding tightly to the seats, broke the railing and fell to the ground. As it fell, the sled turned over and the people fell under it.”
The sled plummeted fifteen feet to the ground. One passenger was killed; another, a woman, suffered fractures of her jaw and both wrists. Four other men, including two of the Algerians, sustained contusions.
The accident had been tragic and was a black mark for the fair, but everyone understood that the Ferris Wheel, with thirty-six cars carrying more than two thousand passengers, embodied the potential for a catastrophe of almost unimaginable scale.
Heathen Wanted
DESPITE HIS MISGIVINGS OLMSTED LEFT the completion of the exposition landscape in the hands of Ulrich and adopted a punishing schedule of work and travel that took him through sixteen states. By mid-June he was back at Vanderbilt’s North Carolina estate. Along the way, in rail-cars, stations, and hotels, he solicited the views of strangers about the fair while keeping his own identity a secret. The fair’s lackluster attendance troubled and perplexed him. He asked travelers if they had visited the fair yet, and if so what they had thought of it, but he was especially interested in the opinions of people who had not yet gone—what had they heard, did they plan to go, what was holding them back?
“Everywhere there is growing interest in the Exposition,” he told Burnham in a June 20 letter from Biltmore. “Everywhere I have found indications that people are planning to go to it.” Firsthand accounts of the fair were sparking heightened interest. Clergymen who had seen it were working the fair into sermons and lectures. He was delighted to find that what visitors liked best were not the exhibits but the buildings, waterways, and scenery and that the fair had surprised them. “People who have gone to the Fair have, in the main, found more than the newspapers … had led them to expect.” He concluded, “There is a rising tidal wave of enthusiasm over the land.”
But he saw that other factors were exerting a countervailing force. While personal accounts of the fair were enthusiastic, Olmsted wrote, “nearly always incompletenesses are referred to, favoring the idea that much remains to be done, and that the show will be better later.” Farmers planned to wait until after harvest. Many people had put off their visits in the expectation that the nation’s worsening economic crisis and pressure from Congress eventually would compel the railroads to reduce their Chicago fares. Weather was also an issue. Convinced that Chicago was too hot in July and August, people were postponing their visits until the fall.
One of the most pernicious factors, Olmsted found, was the widespread fear that anyone who ventured to Chicago would be “fleeced unmercifully,” especially in the fair’s many restaurants, with their “extortionate” prices. “This complaint is universal, and stronger than you in Chicago are aware of, I am sure,” he told Burnham. “It comes from rich and poor alike…. I think that I have myself paid ten times as much for lunch at the Exposition as I did a few days ago, for an equally good one in Knoxville, Tenn. The frugal farming class yet to come to the Fair will feel this greatly.”
Olmsted had another reason to worry about high meal prices. “The effect,” he wrote, “will be to induce people more and more to bring their food with them, and more and more to scatter papers and offal on the ground.”
It was critical now, Olmsted argued, to concentrate on making improvements of a kind most likely to increase the gleam in the stories people took back to their hometowns. “This is the advertising now most important to be developed; that of high-strung, contagious enthusiasm, growing from actual excellence: the question being not whether people shall be satisfied, but how much they shall be carried away with admiration, and infect others by their unexpected enjoyment of what they found.”
Toward this end, he wrote, certain obvious flaws needed immediate attention. The exposition’s gravel paths, for example. “There is not a square rod of admirable, hardly one of passable, gravel-walk in all of the Exposition Ground,” he wrote. “It appears probable to me that neither the contractor, nor the inspector, whose business it is to keep the contractor up to his duty, can ever have seen a decently good gravel walk, or that they have any idea of what good gravel walks are. What are the defects of your walks?”—
The cleanliness of the grounds also fell short of European standards, as he had feared it would. Litter was everywhere, with too few men assigned to clean it up. The fair needed twice as many, he said, and greater scrutiny of their work. “I have seen papers that had been apparently swept off the terraces upon the shrubbery between them and the lagoons,” Olmsted wrote. “Such a shirking trick in a workman employed to keep the terraces clean should be a criminal offence.”
He was bothered, too, by the noise of the few steam vessels that Burnham, over his repeated objections, had authorized to travel the exposition’s waters alongside the electric launches. “The boats are cheap, graceless, clumsy affairs, as much out of place in what people are calling the ‘Court of Honor’ of the Exposition as a cow in a flower garden.”
Olmsted’s greatest concern, however, was that the main, Jackson Park portion of the exposition simply was not fun. “There is too much appearance of an impatient and tired doing of sight-seeing duty. A stint to be got through before it is time to go home. The crowd has a melancholy air in this respect, and strenuous measures should be taken to overcome it.”
Just as Olmsted sought to conjure an aura of mystery in his landscape, so here he urged the engineering of seemingly accidental moments of charm. The concerts and parades were helpful but were of too “stated or programmed” a nature. What Olmsted wanted were “minor incidents … of a less evidently prepared character; less formal, more apparently spontaneous and incidental.” He envisioned French horn players on the Wooded Island,
