like Disraeli’s England, I did not like coalitions. In practical terms, such talk reduced the credibility of the pledges I was making in my own area. For who could tell what inter-party horse-trading might do to them?
At the Conservative press conference on Friday 2 October Ted stressed his willingness as Prime Minister to bring non-Conservatives into a government of ‘all the talents’ (party and talent being in this context considered synonyms). This tension between firm pledges and implied flexibilities was in danger of making nonsense of our campaign and dividing Shadow ministers.
We were now entering the last week. I still did not believe we were likely to win. The opinion polls had shown us well behind since the beginning of the campaign. But I felt that in spite of criticism in the heavyweight press my housing and rates policies had proved a political success. I also thought that we might manage to get by with the present somewhat ambiguous attitude to National Governments for the few days remaining.
On Thursday I continued when campaigning in the London areas with the vigorous defence of our housing policies and combined this with attacks on ‘creeping socialism’ through municipalization. In the evening I was asked to come and see Ted at Wilton Street. His advisers had apparently been urging him to go further and actually start talking about the possibility of a Coalition Government. Because I was known to be firmly against this for both strategic and tactical reasons, and because I was due to appear on the radio programme
Why, in any case, he imagined that he himself would be a Coalition Government’s likely Leader quite escaped me. Ted at this time was a divisive figure, and although he had somehow convinced himself that he represented the ‘consensus’, this accorded with neither his record, nor his temperament, nor indeed other people’s estimation. For myself, I was not going to retreat from the policies which at his insistence I had been advocating. I went away highly disgruntled.
On
The last few days of the campaign were dominated by all the awkward questions which talk of coalitions brings. But I stuck to my own brief, repeating the manifesto pledges sitting alongside Ted Heath at the last Conservative press conference on Tuesday 7 October. The general election result two days later suggested that in spite of the natural desire of electors to give the minority Labour Government a chance to govern effectively, there was still a good deal of distrust of them. Labour finished up with an overall majority of three, which was unlikely to see them through a full term. But the Conservative result — 277 seats compared with Labour’s 319 — though it might have been worse, was hardly any kind of endorsement for our approach.
KEITH BOWS OUT
I myself had fared quite well, though my majority fell a little in Finchley. I was thought to have had a good campaign. Talk of my even possibly becoming Leader of the Party, a subject which had already excited some journalists a great deal more than it convinced me, started to grow. I felt sorry for Ted Heath personally. He had his music and a small circle of friends, but politics was his life. That year, moreover, he had suffered a series of personal blows. His yacht,
Nonetheless, I had no doubt that Ted now ought to go. He had lost three elections out of four. He himself could not change and he was too defensive of his own past record to see that a fundamental change of policies was needed. So my reluctance to confirm suggestions that I might myself become Leader had little to do with keeping Ted in his present position. It had everything to do with seeing Keith take over from him. Indeed, by the weekend I had virtually become Keith’s informal campaign manager. Accordingly I discouraged speculation about my own prospects. For example, I told the London
Similarly I told the
Then on Saturday 19 October Keith spoke at Edgbaston in Birmingham. It was not intended as part of the series of major speeches designed to alter the thinking of the Conservative Party, and perhaps for this reason had not been widely circulated among Keith’s friends and advisers: certainly, I had no inkling of the text. The Edgbaston speech is generally reckoned to have destroyed Keith’s leadership chances. It was the section containing the assertion that ‘the balance of our population, our human stock, is threatened’, and going on to lament the high and rising proportion of children being born to mothers ‘least fitted to bring children into the world’, having been ‘pregnant in adolescence in social classes 4 and 5’, which did the damage. Ironically, the most incendiary phrases came not from Keith’s own mouth, but from passages taken from an article by two left-wing sociologists published by the Child Poverty Action Group. This distinction, however, was lost upon the bishops, novelists, academics, socialist politicians and commentators who rushed to denounce Keith as a mad eugenicist.
On the other hand, there was an outpouring of public support for Keith in opinion polls and five bulging mail bags. One of these letters, a sample of which was analysed by Diana Spearman in the
Dear Sir Joseph,
You are dead right.
For, with the exception of those few unfortunate phrases, the speech sent out powerful messages about the decline of the family, the subversion of moral values and the dangers of the permissive society, connecting all these things with socialism and egalitarianism, and proposing the ‘remoralization of Britain’ as a long-term aim. It was an attempt to provide a backbone for Conservative social policy, just as Keith had started to do for economic policy. The trouble was that the only short-term answer suggested by Keith for the social problems he outlined was making contraceptives more widely available — and that tended to drive away those who might have been attracted by his larger moral message.
The Edgbaston speech was bound to be dynamite, but it might at least have been a controlled explosion. Unfortunately, that is not how it happened. The speech was due to be given on Saturday night, and so the text was issued in advance with an embargo for media use. But the
Doubtless as a result of all this, Ted felt a good deal more secure. He even told us in Shadow Cabinet the following Tuesday that the election campaign had been ‘quite a good containment exercise and that the mechanics had worked well’. A strange unreality pervaded our discussions. Everyone except Ted knew that the main political problem was the fact that he was still Leader. But he thought that we should now concentrate on Scotland, on how to improve our appeal to the young and on how to increase our support among working-class voters. Even on its