I extend my hand and inch his business card towards me so I can read it.
Doug Hamilton. That's right. OK, I can remember this. Doug. Dug. Easy. I'll picture a shovel.
Together with a
OK, forget this. I'll just write it down.
I write down 'rebranding' and 'Doug Hamilton' on my notepad and give an awkward little
wriggle. God, my knickers really are uncomfortable. I mean, G-strings are never that
comfortable at the best of times, in my opinion, but these are particularly bad. Which could be
because they're two sizes too small.
Which could possibly be because Connor bought them for me, and told the lingerie assistant I
weighed eight stone three. Whereupon she told him I must be size eight. Size eight!
(Frankly, I think she was just being mean. She
So it's Christmas Eve, and we're exchanging presents, and I unwrap this pair of gorgeous pale
pink silk knickers. Size eight. And I basically have two options.
A: Confess the truth: 'Actually these are too small, I'm more of a 12, and by the way, I don't
really weigh eight stone three.' Or…
B: Shoe-horn myself into them.
Actually, it was fine. You could hardly see the red lines on my skin afterwards. And all it
meant was that I had to quickly cut all the labels out of my clothes so Connor would never
realize.
Since then, I've hardly ever worn this particular set of underwear, needless to say. But every
so often I see them looking all nice and expensive in the drawer and think, Oh come on, they
can't be
decided I must have lost weight, because they didn't feel too bad.
I am such a deluded moron.
'… unfortunately since rebranding… major rethink… feel we need to be considering
alternative synergies…'
Up to now I've just been sitting and nodding, thinking this business meeting lark is really easy.
But now Doug Hamilton's voice starts to impinge on my consciousness. What's he saying?
'… two products diverging… becoming incompatible…'
What was that about incompatible? What was that about a major rethink? I feel a jolt of alarm.
Maybe this isn't just waffle. Maybe he's actually
'We appreciate the functional and synergetic partnership that Panther and Glen Oil have
enjoyed in the past,' Doug Hamilton is saying. 'But you'll agree that clearly we're going in
different directions.'
Different directions?
Is
My stomach gives an anxious lurch.
He can't be-
Is he trying to pull out of the deal?
'Excuse me, Doug,' I say, in my most relaxed voice. 'Obviously I was closely following what
you were saying earlier.' I give a friendly, we're-all-professionals-together smile. 'But if you
could just… um, recap the situation for all our benefits…'
In plain English, I beg silently.
Doug Hamilton and the other guy exchange glances.
'We're a little unhappy about your brand values,' says Doug Hamilton.
'My brand values?' I echo in panic.
'The brand values of the
we here at Glen Oil are going through a rebranding process at the moment, and we see our
new image very much as a
Panther Prime, with its emphasis on sport and competition, is simply too aggressive.'
'Aggressive?' I stare at him, bewildered. 'But… it's a fruit drink.'
This makes no sense. Glen Oil is fume-making, world-ruining petrol. Panther Prime is an
innocent cranberry-flavoured drink. How can it be too aggressive?
'The values it espouses.' He gestures to the marketing brochures on the table. 'Drive. Elitism.
Masculinity. The very slogan, 'Don't Pause'. Frankly, it seems a little dated.' He shrugs. 'We
just don't think a joint initiative will be possible.'
No. No. This can't be happening. He can't be pulling out.
Everyone at the office will think it was my fault. They'll think I cocked it up and I'm
completely crap.
My heart is thumping. My face is hot. I can't let this happen. But what do I say? I haven't
prepared anything. Paul said it was all set up and all I had to do was shake their hands.
'We'll certainly discuss it again before we make a decision,' Doug's saying. He gives me a
brief smile. 'And as I say, we would like to continue links with the Panther Corporation, so
this has been a useful meeting in any case.'
He's pushing back his chair.
I can't let this slip away! I have to try to win them round. I have to try and shut the deal.
'Wait!' I hear myself say. 'Just… wait a moment! I have a few points to make.'
What am I talking about? I have no points to make.
There's a can of Panther Prime sitting on the desk, and I grab it for inspiration. Playing for
time, I stand up, walk to the centre of the room and raise the can high into the air where we
can all see it.
'Panther Prime is… a sports drink.'
I stop, and there's a polite silence. My face is prickling.
'It… um… it is very…'
Oh God. What am I doing?
Come
Yes! Of course!
OK, start again.
'Since the launch of Panther Cola in the late 1980s, Panther drinks have been a byword for
energy, excitement and excellence,' I say fluently.
Thank God. This is the standard marketing blurb for Panther Cola. I've typed it out so many
zillions of times, I could recite it in my sleep.
'Panther drinks are a marketing phenomenon,' I continue. 'The Panther character is one of the
most widely recognized in the world, while the classic slogan 'Don't Pause' has made it into
dictionaries. We are now offering Glen Oil an exclusive opportunity to join with this premium,
world-famous brand.'
My confidence growing, I start to stride around the room, gesturing with the can.
'By buying a Panther health drink, the consumer is signalling that he will settle for nothing but
the best.' I hit the can sharply with my other hand. 'He expects the best from his energy drink,
he expects the best from his petrol, he expects the best from himself.'