'It's a shame,' the agent says, 'how medical technology is still lagging behind the marketing side of things. I mean, we've had all the sales support in place for years, the coffee mug giveaways to physicians, the feel-good magazine ads, the total product launch, but it's the same old violin in the background. R&D is still years behind. The lab monkeys are still dropping like flies.'
His two perfect rows of teeth look set in his mouth by a jeweler.
The pills for AIDS look just like the pills for cancer look just like the pills for diabetes. I ask, So these things really aren't invented?
'Let's not use that word, 'invented,'' the agent says. 'It makes everything sound so contrived.'
But they aren't real?
'Of course they're real,' he says and plucks the first two bottles out of my hands. 'They're copyrighted. We have an inventory of almost fifteen thousand copyrighted names for products that are still in development,' he says. 'And that includes you.'
He says, 'That's just my point.'
He's developing a cure for cancer?
'We're a total concept marketing slash public relations organization,' he says. 'Our job is to create the concept. You patent a drug. You copyright the name. As soon as someone else develops the product they come to us, sometimes by choice, sometimes not.'
I ask him, Why sometimes not?
'The way this works is we copyright every conceivable combination of words, Greek words, Latin, English, what-have-you. We get the legal rights to every conceivable word a pharmaceutical company might use to name a new product. For diabetes alone, we have an inventory of one hundred forty names,' he says. He hands me stapled-together pages from out of his briefcase in his lap.
GlucoCure, I read.
InsulinEase.
PancreAid. Hemazine. Glucodan. Growdenase. I turn to the next page, and bottles slip out of my lap and roll along the car floor with the pills inside rattling.
'If the drug company that ever cures diabetes wants to use any combination of words even vaguely related to the condition, they'll have to lease that right from us.'
So the pills I have here, I say, these are sugar pills. I twist one bottle open and shake a tablet, dark red and shining, into my palm. I lick it, and it's candy-coated chocolate. Others are gelatin capsules with powdered sugar inside.
'Mock-ups,' he says. 'Prototypes.'
He says, 'My point is that every bit of your career with us is already in place, and we've been prophesying your arrival for more than fifteen years.'
He says, 'I'm telling you this so you can relax.'
But the Creedish church district disaster was only ten years ago.
And I put a pill, an orange Geriamazone, in my mouth.
'We've been tracking you,' he says. 'As soon as the Creedish survival numbers dipped below one hundred, we started the campaign rolling. The whole media countdown over the last six months, that was our doing. It needed some fine-tuning. It wasn't anything specific at first, all the copy is pretty much search-and-replace, fill-in- the-blank, universal-change stuff, but it's all in the can. All we needed was a warm body and the survivor's name. That's where you enter the picture.'
From another bottle, I shake out two dozen Inazans and hold them under my tongue until their black candy shells dissolve. Chocolate melts out.
The agent takes out more sheets of printed paper and hands them to me.
Ford Merit, I read.
Mercury Rapture.
Dodge Vignette.
He says, 'We have names copyrighted for cars that haven't been designed, software that's never been written, miracle dream cures for epidemics still on the horizon, every product we can anticipate.'
My back teeth crunch a sweet overdose of blue Donnadons.
The agent eyes me sitting there and sighs. 'Enough with the empty calories, already,' he says. 'Our first big job is to modify you so you'll fit the campaign.' He asks, 'Is that your real hair color?'
I pour a million milligrams of Jodazones in my mouth.
'Not to mince words,' the agent says, 'but you're about thirty pounds heavier than we need you to be.'
The bogus pills I can understand. What I don't understand is how he could begin planning a campaign around something before it happened. No way could he have a campaign planned before the Deliverance.
The agent takes off his glasses and folds them. He sets them inside his briefcase and takes back the printed lists of future miracle products, drugs and cars, and he puts the lists in his briefcase. He tug-of-wars the pill bottles out of my hands, all of them silent and empty.
'The truth is,' he says, 'nothing new ever happens.'
He says, 'We've seen it all.'
He says, 'Listen.'
In 1653, he says, the Russian Orthodox church changed a few old rituals. Just some changes in the liturgy. Just words. Language. In Russian, for God's sake. Some Bishop Nikon introduced the changes as well as the western manners that were becoming popular in Russian court life at the time, and the bishop started excommunicating anyone who rebelled against these changes.
Reaching around in the dark by my feet, he picks up the other pill bottles.
According to the agent, the monks who didn't want to change the way they worshiped fled to remote monasteries. The Russian authorities hunted and persecuted them. By 1665, small groups of monks began burning themselves to death. These group suicides in northern Europe and western Siberia continued through the 1670s. In 1687, some two thousand seven hundred monks captured a monastery, locked themselves inside, and burned it. In 1688, another fifteen hundred 'Old Believers' burned themselves alive in their locked monastery. By the end of the seventeenth century, an estimated twenty thousand monks had killed themselves instead of submitting to the government.
He snaps his briefcase shut and leans forward.
'These Russian monks kept killing themselves until 1897,' he says. 'Sound familiar?'
You have Samson in the Old Testament, the agent says. You have the Jewish soldiers who killed themselves in the Masada. You have seppuku among the Japanese. Sati among the Hindu. Endura among the Cathari during the twelfth century in southern France. He ticked off group after group on his fingertips. There were the Stoics. There were the Epicureans. There were the tribes of Guiana Indians who killed themselves so they could be reborn as white men.
'Closer to here and now, the People's Temple mass suicide of 1978 left nine hundred twelve dead.'
The Branch Davidian disaster of 1993 left seventy-six dead.
The Order of the Solar Temple mass suicide and murder in 1994 killed fifty-three people.
The Heaven's Gate suicide in 1997 killed thirty-nine.
'The Creedish church thing was just a blip in the culture,' he says. 'It was just one more predictable mass suicide in a world filled with splinter groups that limp along until they're confronted.
Maybe their leader is about to die, as was the case with the Heaven's Gate group, or they're challenged by the government, like what happened around the Russian monks or the People's Temple or the Creedish church district.'
He says, 'Actually, it's awfully boring stuff. Anticipating the future based on the past. We might as well be an insurance company; nevertheless, it's our job to make cult suicide look fresh and exciting every time around.'
After knowing Fertility, I wonder if I'm the last person in the world who ever gets caught by surprise. Fertility with her dreams of disaster and this guy with his clean shave and his closed loop of history, they're two peas trapped in the same boring pod.
'Reality means you live until you die,' the agent says. 'The real truth is nobody wants reality.'
