Сетка. Инструмент для принятия решений

Press, 2016; Kindle edn), ch. 4.

210

McNish, J., and Silcoff, S., Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (New York: Flatiron Books, 2015), 166–175.

211

Там же.

212

https://www.bloomberg.com/news/articles/2015-09-23/how-marketing-turned-the-epipen-into-a-billion-dollar-business

213

https://www.acep.org/content.aspx?id=104625

214

https://obamawhitehouse.archives.gov/blog/2013/11/13/president-obama-signs-new-epipen-law-protect-children-asthma-and-severe-allergies-an

215

См. примечание 32.

216

http://abc.go.com/shows/the-view/video/pl5554876/VDKA0_0pse6qzt

217

http://www.in-pharmatechnologist.com/Processing/Sanofi-abandoning-Auvi-Q-after-dosage-problems-led-to-total-recall

218

https://www.bloomberg.com/news/articles/2016-03-01/mylan-s-epipen-gets-boost-as-fda-spots-holes-in-teva-application?cmpid=yhoo.headline

219

http://time.com/4465954/epipen-myland-cost-fix-problems

220

См. примечание 32.

221

См. примечание 32.

222

http://www.forbes.com/sites/emilywillingham/2016/08/21/why-did-mylan-hike-epipen-prices-400-because-they-could/#578fc668477a

223

http://well.blogs.nytimes.com/2016/08/25/how-parents-harnessed-the-power-of-social-media-to-challenge-epipen-prices/?_r=0

224

http://www.klobuchar.senate.gov/public/2016/8/klobuchar-calls-for-ftc-investigation-of-mylan-pharmaceuticals-for-possible-antitrust-violations-in-light-of-dramatic-price-increase-of-epipen-packs

225

http://www.grassley.senate.gov/sites/default/files/constituents/upload/2016–08–24%20CEG%20PJ%20AK%20RB%20RJ%20to%20FDA%20(Mylan%20EpiPen)_Redacted.pdf

226

http://www.wsj.com/articles/mylan-to-pay-465-million-in-epipen-settlement-1475874312?mg=id-wsj

227

http://www.cnbc.com/2016/08/25/mylan-expands-epipen-cost-cutting-programs-after-charges-of-price-gouging.html

228

http://www.nbcnews.com/business/consumer/mylan-execs-gave-themselves-raises-they-hiked-epipen-prices-n636591

229

http://fortune.com/2016/09/21/mylan-stock-low

230

http://www.wsj.com/articles/mylan-launches-cheaper-generic-epipen-alternative-1481896300

231

Keltner, D., The Power Paradox, эпилог

232

http://taylorswift.tumblr.com/post/122071902085/to-apple-love-taylor

233

См. http://www.forbes.com/sites/chuckjones/2014/10/30/this-is-why-apple-did-not-want-its-gtat-contracts-made-public/#55eb5baa35a0

234

http://www.bbc.com/news/entertainment-arts-33220189

235

http://www.businessinsider.com/cost-cutting-at-dropbox-and-silicon-valley-startups-2016-5

236

http://www.vanityfair.com/news/2016/05/dropbox-is-keeping-its-chrome-panda-statue-to-remind-itself-about-the-importance-of-frugality

237

http://www.bizjournals.com/sanfrancisco/morning_call/2016/06/dropbox-is-in-the-post-unicorn-era-says-ceo.html

238

См. примечание 2.

239

Wileman, A., Driving Down Cost: How to Manage and Cut Costs – Intelligently (London: Nicholas Brealey Publishing, 2010; Kindle edn), 55 – 57.

240

http://www.businessinsider.com/inside-the-crash-of-londons-payment-unicorn-powa-technologies-2016-4

241

Vance, A., Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future (London: Ebury Publishing, 2015; Kindle edn), ch. 6.

242

Там же.

243

Robertson, D. C., Brick By Brick: How LEGO Rewrote the Rules of Innovation (London: Random House Business Books, 2013), 202.

244

Там же, 23.

245

Там же.

246

http://time.com/4253546/ingvar-kamprad-ikea-billionaire-frugal-clothes/

247

Kamprad, I., The Testament of a Furniture Dealer (Inter IKEA Systems BV, 1976).

248

Там же, 207.

249

См. Liker, J. K., The Toyota Way (New York: McGraw-Hill, 2004), 28 – 29.

250

https://www.fastcompany.com/3025315/fast-feed/shaving-startup-harrys-buys-razor-factory-for-100-million

251

Bragg, S. M., Cost Management (Centennial: Accounting Tools Inc, 2014; Kindle edn), ch. 1.

252

Там же, 124.

253

Там же, 48 – 49.

254

http://www.wsj.com/articles/SB1035929943494003751?mg=id-wsj

255

http://www.nytimes.com/2002/07/22/us/worldcom-s-collapse-the-overview-worldcom-files-for-bankruptcy-largest-us-case.html?_r=0

256

http://www.washingtonpost.com/wp-dyn/content/article/2005/07/13/AR2005071300516.html

257

См. Goldratt, E. M., and Cox, J., The Goal: A Process of Ongoing Improvement (1984; 30th anniversary edn, Great Barrington: The North River Press Publishing Corporation, 2014). Также Dettmer, H. W., Breaking the Constraints to World-Class Performance (Milwaukee: ASQ Quality Press, 1998). Также Techt, U., Goldratt and the Theory of Constraints: The Quantum Leap in Management (Stuttgart: Ibidem Press, 2015), ch. 6, and Bragg, Cost Management, ch. 7.

258

Berman, K., Knight, J., and Case, J., Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Mean (Boston: Harvard Business Review Press, 2013), part 6.

259

Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 65.

260

http://www.forbes.com/sites/ryanmac/2013/03/04/the-mad-billionaire-behind-gopro-the-worlds-hottest-camera-company/#5bb00b435a75

261

http://marcbarros.com/build-brand-awareness-first-distribution-second

262

Ries, L., Visual Hammer (Laura Ries, 2015)

263

Эту идею мне подбросила Катрина Фанк.

264

См. примечание 5.

265

http://www.businessinsider.com/most-expensive-apple-watch-2015-3

266

https://www.marinelayer.com

267

https://www.headspace.com

268

https://www.apple.com/pr/library/2001/10/23Apple-Presents-iPod.html

269

https://www.bloomberg.com/news/articles/2016-09-08/death-of-apple-s-17–000-gold-watch-leaves-swiss-rivals-smiling

270

Berger, J., Contagious: Why Things Catch On (New York: Simon & Schuster, 2013), ch. 2.

271

Grimm, K., ‘Communications’, in N. Gallagher and L. Myers, eds., Patagonia Tools for Grassroots Activists (Ventura: Patagonia Books, 2016), 101.

272

http://www.martinagency.com/clients/geico

273

https://www.geico.com/about/corporate/at-a-glance

274

http://www.independent.co.uk/news/business/news/transferwise-valued-at-1bn-by-top-silicon-valley-venture-capital-fund-10002618.html

275

Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 210.

276

Там же, 32 – 34.

277

Там же, 35.

278

Там же.

279

Там же, 110.

280

Там же, 23.

281

Там же, 41 – 45.

282

Там же, 13.

283

Humby, C., Hunt, T., and Phillips, T., Scoring Points: How Tesco Continues to Win Customer Loyalty (London: Kogan Page, 2008), 30 – 32.

284

Там же, 11 – 12.

285

http://www.forbes.com/sites/johnellett/2014/09/14/sephoras-winning-formula-highly-relevant-personalized-data/#21de7aa42459

286

Humby, Hunt and Phillips, Scoring Points, 19 – 24.

287

Capgemini Consulting, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age (Capgemini, 2015).

288

Там же.

289

http://adage.com/article/datadriven-marketing/starbucks-data-pours/240502

290

Kordupleski, R., Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), xv

291

Там же, xvi.

292

Там же, xviii.

293

Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 132 – 137.

294

Там же, 134.

295

Там же, 142 – 150.

296

Там же, 151 – 153.

297

Reichheld, F., and Markey, R., The Ultimate Question 2.0 (Boston: Harvard Business School Publishing, 2011), 4 – 6.

298

Там же, 62.

299

Freed, L., Innovating Analytics: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results (Hoboken: John Wiley & Sons, 2013; Kindle edn), ch. 3.

300

Там же.

301

Там же, гл. 4.

302

Там же.

303

Там же, гл. 6.

304

https://www.bloomberg.com/news/articles/2015-03-26/meerkat-gets-14-million-as-livestreaming-becomes-tech-fad-again

305

Данные из https://www.appannie.com

306

http://www.recode.net/2016/3/4/11586696/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network

307

http://sprudge.com/exclusive-aeropress-inventor-alan-adler-selling-company-111887.html

308

Palfrey, J., Intellectual Property Strategy (Cambridge: The MIT Press, 2011), введение.

309

Johnson, S., Guide to Intellectual Property: What it is, how to protect it, how to exploit it (London: Profile, 2015; Kindle edn), ch. 2.

310

Sherman, A. J., Harvesting Intangible Assets (New York: Amacom, 2012; Kindle edn), ch. 5.

311

См. примечание 6.

312

http://www.nytimes.com/2005/12/17/world/americas/an-unlikely-trendsetter-made-earphones-a-way-of-life.html

313

http://www.telegraph.co.uk/news/uknews/1368860/Dyson-cleans-up-in-patent-battle-with-rival-Hoover.html

314

См. примечание 7.

315

http://www.nytimes.com/2007/09/13/sports/13iht-prix.5.7500107.html

316

http://theweek.com/articles/457529/blurred-lines-5-other-popular-songs-sued-copyright-infringement

317

http://www.autocar.co.uk/car-news/guangzhou-motor-show/land-rover-complain-about-chinese-copy-range-rover-evoque

318

http://www.bbc.com/news/technology-23530337

319

Johnson, Guide to Intellectual Property, ch. 3.

320

См. примечание 7.

321

https://www.hodinkee.com/articles/can-you-guess-how-many-fake-watches-were-seized-last-year

322

Johnson, Guide to Intellectual Property, ch. 8.

323

Там же.

324

http://www.bbc.com/news/technology-28525440

325

Roland, A., Model Research Volumes 1 & 2 (Washington DC: National Aeronautics and Space Administration, 1985), ch. 2: ‘The Cross-Licensing Agreement’, accessed at: https://history.nasa.gov/SP-4103/ch2.htm

326

http://www.hollywoodreporter.com/thr-esq/warner-music-pays-14-million-863120

327

http://www.hollywoodreporter.com/news/george-lucas-star-wars-288513

328

http://theweek.com/articles/575363/star-wars-isnt-movie-franchise-toy-franchise

329

http://americanhistory.si.edu/collections/search/object/nmah_630930

330

https://www.tesla.com/blog/all-our-patent-are-belong-you

331

Knee, J. A., Greenwald, B. C., and Seave, A., The Curse of the Mogul (New York: Profile, 2009; Kindle edn), ch. 2.

332

Rumelt, R., Good Strategy Bad Strategy: The Difference and Why It Matters (New York: Crown Business, 2011; Kindle edn), 122.

333

https://www.youtube.com/watch?v=PBg90zYM-pk

334

Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 4.

335

https://www.american-giant.com/our-story.html

336

http://www.inc.com/ilan-mochari/2015-30-under-30-casper.html

337

См. примечание 28.

338

http://www.saudiaramco.com/en/home/about.html

339

https://www.theguardian.com/business/2016/jun/16/zara-profits-uk-sales-profits

340

Keichel III, W., Lords of Strategy: The Secret Intellectual History of the New Corporate World (Boston: Harvard Business School Press, 2010; Kindle edn), ch. 13.

341

Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 48, 50, 68.

342

Magretta, J., Understanding Michael Porter: The Essential Guide to Competition and Strategy (Boston: Harvard Business Review Press, 2012; Kindle edn), ch. 5.

343

https://dealbook.nytimes.com/2010/09/23/blockbuster-files-for-bankruptcy/

344

Christensen, C. M., The Innovator’s Solution: Creating and Sustaining Successful Growth (Boston: Harvard Business Review Press, 2013; Kindle edn), ch. 6.

345

https://hbr.org/2014/06/how-to-succeed-in-business-by-bundling-and-unbundling

346

Quammen, D., The Song of the Dodo (New York: Scribner, 1996), 11 – 12.

347

http://fortune.com/2014/06/23/telecom-companies-count-386-billion-in-lost-revenue-to-skype-whatsapp-others

348

https://www.bloomberg.com/ukinnovators/innovators/graze/

349

Arthur, W. B., The Nature of Technology: What It Is and How It Evolves (New York: The Free Press, 2011; Kindle edn), ch. 10.

350

Там же.

351

https://dealbook.nytimes.com/2012/01/19/eastman-kodak-files-for-bankruptcy/

352

Arthur, W. B., Complexity and the Economy (Oxford: Oxford University Press, 2014), 69 – 70.

353

Shapiro, C., and Varian, H. R., Information Rules: