Wian Magic’s favourites on TikTok
Loren Gray started on Musical.ly and still does really well.
Zach King makes six-second videos edited to look like he is doing magic tricks, which I love. He calls his videos “digital sleight of hand”. He has been doing this stuff for years – on YouTube as well.
Charli D’Amelio is a super-interesting case because she had only one video on TikTok when she blew up and people started following her. She’s like the Kim Kardashian of TikTok, where no one quite knows why she’s famous, but she is. She’s by far the most famous person on TikTok.
Katinka die Kat’s favourites
Nadia Jaftha (@nadiajaftha). I enjoy following her. She’s also very young and manages a great balance between glamour and relatability.
Chiara Ferragni (@chiaraferragni) shares a lot of her personal ups and downs.
Bouwer Bosch (@bouwerbosch). I love Bouwer’s videos and the variety of stuff he’s busy with: music, production work, his clothing business.
Maps Maponyane’s favourites
People who have fun with it get it right. I’m sure most of the people you interview will mention Nadia Jaftha a few times, so I won’t mention her as well.
Trevor Stuurman (@trevor_stuurman). He’s always true. No matter how left-field it might be, it is consistently reflective of him as a person.
Lulama Wolf (@lulamawolf). If she speaks about stuff, it’s pretty believable. She never veers away from being Lulama. She makes you want to be in her world. She’s never overdoing anything.
Karabo Poppy (@karabo_poppy) because she leaves her mark on every brand she works with. You just know when it’s Karabo, you know that it’s real. You’re always rooting for her. She just blows your mind with how she goes from strength to strength with her illustrative style. Her engagement is incredibly high in proportion to her following and her voice is consistent.
Recommended reading
Carnegie, Dale. (2010). How to Win Friends and Influence People. New York: Simon & Schuster.
Chartrand, Tanya L. & Bargh, John A. (1999). The chameleon effect: The perception-behavior link and social interaction. Journal of Personality and Social Psychology 76(6): 893–910.
Cialdini, Robert B. (1993) [1984]. Influence: The Psychology of Persuasion. New York: Quill.
Covey, Stephen R. (1989). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. New York: Free Press.
Higgins, Matt. (2019). Fyre Festival aftermath: New rules for influencers? University of Cincinnati Law Review, March.
Sharman, Mike. (2017). The Best Dick: A Candid Account of Building a $1m Business. Johannesburg: Tracey McDonald Publishers.
© Text: Elma Smit 2020
© Publication: LAPA Publishers,
a division of Penguin Random House
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Cover photos: Letitia Lerm
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