The fact is we know little of this subject. Billy Sunday and the Salvation Army, political bosses and labor agitators, know how to handle crowds, but the rest of us can deal with individuals better than with the mass; we have taken courses in first-aid to the injured, but we have not yet learned what to do in a street riot or a financial panic.
Besides the group and the crowd and the mob, there is also the herd. The satisfaction of the gregarious instinct must not be confused with the emotion of the crowd or the true sense of oneness in the group. Some writers draw analogies from the relation of the individual to the herd to apply to the relation of man to society; such analogies lead to false patriotism and wars. The example of the wild ox temporarily separated from his herd and rushing back to the “comfort of its fellowship” has adorned many a different tale. The “comfort” of feeling ourselves in the herd has been given as the counterpart of spiritual communion, but are we seeking the “comfort” of fellowship or the creative agonies of fellowship? The latter we find not in herd life, but in group life.
Then besides the group, the crowd, the mob, the herd, there are numbers as mere numbers. When we are a lot of people with different purposes we are simply wearied, not stimulated. At a bazaar, for instance, far from feeling satisfaction in your fellow-creatures, you often loathe them. Here you are not swayed by one emotion, as in a crowd, nor unified by some intermingling of thought as in a group.
It must be understood that I do not wish to make any arbitrary dictum in regard to distinctions between the crowd and the herd, the crowd and mere numbers, etc. I merely wish to point out that the subject has not yet received sufficient study. What is it we feel at the midnight mass of the Madeleine? It is not merely the one thought which animates all; it is largely the great mass of people who are feeling the one thought. But many considerations and unanswered questions leap to our mind just here. All this is an interesting field for the further study and close analysis of psychologists.
We must not, however, think from these distinctions that man as member of a group and man as member of a crowd, as one of a herd or of a mob or of a mere assemblage, is subject to entirely different laws which never mingle; there are all the various shadings and minglings of these which we see in such varied associations as business corporation, family, committee, political meeting, trade-union etc. Our herd traditions show in our group life; there is something of the crowd in all groups and there is something of the group in many crowds, as in a legislative assembly. Only further study will teach us to distinguish how much herd instinct and how much group conviction contribute to our ideas and feelings at any one time and what the tendencies are when these clash. Only further study will show us how to secure the advantages of the crowd without suffering from its disadvantages. We have all felt that there was much that was valuable in that emotional thrill which brings us into a vaster realm although not a coordinated realm; we have all rejoiced in the quickened heartbeat, the sense of brotherhood, the love of humanity, the renewed courage which have sometimes come to us when we were with many people. Perhaps the ideal group will combine the advantages of the mass and the group proper: will give us collective thought, the creative will and at the same time the inspiration for renewed effort and sustained self-discipline.
Crowd association has, however, received more study than group association because as a matter of fact there is at present so much more of the former than of the latter. But we need not only a psychology which looks at us as we are, but a psychology which points the way to that which we may become. What our advanced thinkers are now doing is to evolve this new psychology. Conscious evolution means giving less and less place to herd instinct and more to the group imperative. We are emerging from our gregarious condition and are now to enter on the rational way of living by scanning our relations to one another, instead of bluntly feeling them, and so adjusting them that unimpeded progress on this higher plane is secured.
And now that association is increasing so rapidly on every hand, it is necessary that we see to it that this shall be group association, not crowd association. In the business world our large enterprises are governed by boards, not by one man: one group (corporation) deals with another group (corporation). Hospitals, libraries, colleges, are governed by boards, trustees, faculties. We have committees of arbitration, boards of partial management (labor agreements) composed of representatives of employers and employed. Many forms of cooperation are being tried: someone must analyze the psychological process of the generation of cooperative activity. All this means a study of group psychology. In the political world there is a growing tendency to put the administrative part of government more and more into the hands of commissions. Moreover, we have not legislatures swayed by oratory and
