In a jury I suppose we have always had an example of the group idea in practical life. Here there is no question of counting up similar ideas—there must be one idea and the effort is to seek that.
In our legislatures and legislative committees we get little integrated thought because of their party organization; even among members of the same party on a committee there are many causes at work to prevent the genuine interplay we should have. The governors’ commissions, on the other hand, hear both sides, call in many experts and try to arrive at some composite judgment.
Nowhere has our social atomism been more apparent than in our lack of city-planning: (1) we have had many beautiful single buildings, but no plan for the whole city; (2) and more important, we could not get any general plan for our cities accepted because the individual property owner (this was called individualism!) must be protected against the community. City-planning includes not only plans for a beautiful city but for all its daily needs—streets, traffic regulations, housing, schools, industry, transportation, recreational facilities; we cannot secure these things while property owners are being protected in their “rights.” The angry protest which goes up from real estate owners when it is proposed to regulate the height of buildings we have heard in all our cities. The struggle for enough light and air in tenements has been fought step by step. The “right” claimed was the right of every man to do what he liked with his own property. Now we are beginning to recognize the error of this, and to see that it is not a state of individualism but of anarchy that our new building laws are trying to do away with. No real estate owner is to be allowed to do that with his own property which will not fit into a general plan for the beauty and efficiency of the city. The keynote of the new city-planning is adaptation, adaptation of means to end and of part to part. This does not stifle individual initiative, but directs it.
And the interesting point for us here is that the real estate men themselves are now beginning to see that particularistic building has actually hurt real estate interests. The “Report of the Advisory Council of the Real Estate Interests of New York City” admits that “light, air and access, the chief factors in fixing rentable values, had been impaired by high buildings and by the proximity of inappropriate or nuisance buildings and uses.” It is impossible to talk ten minutes with real estate men today without noticing how entirely changed their attitude has been in the last ten or twenty years. Moralists used to tell us that the only path of progress was to make people willing to give up their own interests for the sake of others. But this is not what our real estate men are doing. They are coming to see that their interests are in the long run coincident with the interests of all the other members of the city.
The growing recognition of the group principle in the business world is particularly interesting to us. The present development of business methods shows us that the old argument about cooperation and competition is not fruitful. Cooperation and competition are being taken up into a larger synthesis. We are just entering on an era of collective living. “Cutthroat” competition is beginning to go out of fashion. What the world needs today is a cooperative mind. The business world is never again to be directed by individual intelligences, but by intelligences interacting and ceaselessly influencing one another. Every mental act of the big business man is entirely different from the mental acts of the man of the last century managing his own competitive business. There is of course competition between our large firms, but the cooperation between them is coming to occupy a larger and larger place relatively. We see this in the arrangement between most of our large printers in Boston not to outbid one another, in those trades which join to establish apprentice schools, in the cooperative credit system, worked out so carefully in some of the western cities as almost to eliminate bad debts, in the regular conferences between the business managers of the large department stores, in our new Employment Managers’ associations in Boston and elsewhere, in the whole spirit of our progressive Chambers of Commerce. When our large stores “compete” to give the highest class goods and best quality service, and meet in conference to make this “competition” effective, then competition itself becomes a kind of cooperation! There are now between thirty and forty associations in this country organized on the open-price plan. The Leather Belting Exchange, an excellent example of “cooperative competition,” was organized in 1915. Some of its avowed objects are: standardization of grades of leather, promotion of use of leather belting by scientific investigation of its possible uses, uniform contract system, uniform system of cost accounting, daily charts of sales, monthly statistical reports, collection and distribution of information relative to cost of raw material and to methods and cost of manufacturing and distribution.40 How vastly different a spirit from that which used to animate the business world!
Modern business, therefore, needs above all men who can unite, not
