condign qualities which they impute to an agent’s character. They react in this fashion in order to encourage him in future acts of the same sort, or in order to dissuade him⁠—in short to build or destroy a habit. This characterization is part of the technique of influencing the development of character and conduct. It is a refinement of the ordinary reactions of praise and blame. After a time and to some extent, a person teaches himself to think of the results of acting in this way or that before he acts. He recalls that if he acts this way or that some observer, real or imaginary, will attribute to him noble or mean disposition, virtuous or vicious motive. Thus he learns to influence his own conduct. An inchoate activity taken in this forward-looking reference to results, especially results of approbation and condemnation, constitutes a motive. Instead then of saying that a man requires a motive in order to induce him to act, we should say that when a man is going to act he needs to know what he is going to do⁠—what the quality of his act is in terms of consequences to follow. In order to act properly he needs to view his act as others view it; namely, as a manifestation of a character or will which is good or bad according as it is bent upon specific things which are desirable or obnoxious. There is no call to furnish a man with incentives to activity in general. But there is every need to induce him to guide his own action by an intelligent perception of its results. For in the long run this is the most effective way of influencing activity to take this desirable direction rather than that objectionable one.

A motive in short is simply an impulse viewed as a constituent in a habit, a factor in a disposition. In general its meaning is simple. But in fact motives are as numerous as are original impulsive activities multiplied by the diversified consequences they produce as they operate under diverse conditions. How then does it come about that current economic psychology has so tremendously oversimplified the situation? Why does it recognize but one type of motive, that which concerns personal gain? Of course part of the answer is to be found in the natural tendency in all sciences toward a substitution of artificial conceptual simplifications for the tangles of concrete empirical facts. But the significant part of the answer has to do with the social conditions under which work is done, conditions which are such as to put an unnatural emphasis upon the prospect of reward. It exemplifies again our leading proposition that social customs are not direct and necessary consequences of specific impulses, but that social institutions and expectations shape and crystallize impulses into dominant habits.

The social peculiarity which explains the emphasis put upon profit as an inducement to productive serviceable work stands out in high relief in the identification of work with labor. For labor means in economic theory something painful, something so onerously disagreeable or “costly” that every individual avoids it if he can, and engages in it only because of the promise of an overbalancing gain. Thus the question we are invited to consider is what the social condition is which makes productive work uninteresting and toilsome. Why is the psychology of the industrialist so different from that of inventor, explorer, artist, sportsman, scientific investigator, physician, teacher? For the latter we do not assert that activity is such a burdensome sacrifice that it is engaged in only because men are bribed to act by hope of reward or are coerced by fear of loss.

The social conditions under which “labor” is undertaken have become so uncongenial to human nature that it is not undertaken because of intrinsic meaning. It is carried on under conditions which render it immediately irksome. The alleged need of an incentive to stir men out of quiescent inertness is the need of an incentive powerful enough to overcome contrary stimuli which proceed from the social conditions. Circumstances of productive service now shear away direct satisfaction from those engaging in it. A real and important fact is thus contained in current economic psychology, but it is a fact about existing industrial conditions and not a fact about native, original activity.

It is “natural” for activity to be agreeable. It tends to find fulfilment, and finding an outlet is itself satisfactory, for it marks partial accomplishment. If productive activity has become so inherently unsatisfactory that men have to be artificially induced to engage in it, this fact is ample proof that the conditions under which work is carried on balk the complex of activities instead of promoting them, irritate and frustrate natural tendencies instead of carrying them forward to fruition. Work then becomes labor, the consequence of some aboriginal curse which forces man to do what he would not do if he could help it, the outcome of some original sin which excluded man from a paradise in which desire was satisfied without industry, compelling him to pay for the means of livelihood with the sweat of his brow. From which it follows naturally that Paradise Regained means the accumulation of investments such that a man can live upon their return without labor. There is, we repeat, too much truth in this picture. But it is not a truth concerning original human nature and activity. It concerns the form human impulses have taken under the influence of a specific social environment. If there are difficulties in the way of social alteration⁠—as there certainly are⁠—they do not lie in an original aversion of human nature to serviceable action, but in the historic conditions which have differentiated the work of the laborer for wage from that of the artist, adventurer, sportsman, soldier, administrator and speculator.

IV

Impulse and Conflict of Habits

War and the existing economic regime have not been discussed primarily on their own account. They are crucial cases of

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