35. In this chapter I have begun the criticism of certain ethical views, which seem to owe their influence mainly to the naturalistic fallacy—the fallacy which consists in identifying the simple notion which we mean by “good” with some other notion. They are views which profess to tell us what is good in itself; and my criticism of them is mainly directed (1) to bring out the negative result, that we have no reason to suppose that which they declare to be the sole good, really to be so, (2) to illustrate further the positive result, already established in Chapter I, that the fundamental principles of Ethics must be synthetic propositions, declaring what things, and in what degree, possess a simple and unanalysable property which may be called “intrinsic value” or “goodness.” The chapter began (1) by dividing the views to be criticised into (a) those which, supposing “good” to be defined by reference to some supersensible reality, conclude that the sole good is to be found in such a reality, and may therefore be called “Metaphysical,” (b) those which assign a similar position to some natural object, and may therefore be called “Naturalistic.” Of naturalistic views, that which regards “pleasure” as the sole good has received far the fullest and most serious treatment and was therefore reserved for Chapter III: all other forms of Naturalism may be first dismissed, by taking typical examples (24–26). (2) As typical of naturalistic views, other than Hedonism, there was first taken the popular commendation of what is “natural”: it was pointed out that by “natural” there might here be meant either “normal” or “necessary,” and that neither the “normal” nor the “necessary” could be seriously supposed to be either always good or the only good things (27–28). (3) But a more important type, because one which claims to be capable of system, is to be found in “Evolutionistic Ethics.” The influence of the fallacious opinion that to be “better” means to be “more evolved” was illustrated by an examination of Mr. Herbert Spencer’s Ethics; and it was pointed out that, but for the influence of this opinion, Evolution could hardly have been supposed to have any important bearing upon Ethics (29–34).
III
Hedonism
36. In this chapter we have to deal with what is perhaps the most famous and the most widely held of all ethical principles—the principle that nothing is good but pleasure. My chief reason for treating of this principle in this place is, as I said, that Hedonism appears in the main to be a form of Naturalistic Ethics: in other words, that pleasure has been so generally held to be the sole good, is almost entirely due to the fact that it has seemed to be somehow involved in the definition of “good”—to be pointed out by the very meaning of the word. If this is so, then the prevalence of Hedonism has been mainly due to what I have called the naturalistic fallacy—the failure to distinguish clearly that unique and indefinable quality which we mean by good. And that it is so, we have very strong evidence in the fact that, of all hedonistic writers, Prof. Sidgwick alone has clearly recognised that by “good” we do mean something unanalysable, and has alone been led thereby to emphasise the fact that, if Hedonism be true, its claims to be so must be rested solely on its self-evidence—that we must maintain “Pleasure is