62. It is plain, then, that the doctrine of Egoism is self-contradictory; and that one reason why this is not perceived, is a confusion with regard to the meaning of the phrase “my own good.” And it may be observed that this confusion and the neglect of this contradiction are necessarily involved in the transition from Naturalistic Hedonism, as ordinarily held, to Utilitarianism. Mill, for instance, as we saw, declares: “Each person, so far as he believes it to be attainable, desires his own happiness” (p. 53). And he offers this as a reason why the general happiness is desirable. We have seen that to regard it as such, involves, in the first place, the naturalistic fallacy. But moreover, even if that fallacy were not a fallacy, it could only be a reason for Egoism and not for Utilitarianism. Mill’s argument is as follows: A man desires his own happiness; therefore his own happiness is desirable. Further: A man desires nothing but his own happiness; therefore his own happiness is alone desirable. We have next to remember, that everybody, according to Mill, so desires his own happiness: and then it will follow that everybody’s happiness is alone desirable. And this is simply a contradiction in terms. Just consider what it means. Each man’s happiness is the only thing desirable: several different things are each of them the only thing desirable. This is the fundamental contradiction of Egoism. In order to think that what his arguments tend to prove is not Egoism but Utilitarianism, Mill must think that he can infer from the proposition “Each man’s happiness is his own good,” the proposition “The happiness of all is the good of all”; whereas in fact, if we understand what “his own good” means, it is plain that the latter can only be inferred from “The happiness of all is the good of each.” Naturalistic Hedonism, then, logically leads only to Egoism. Of course, a Naturalist might hold that what we aimed at was simply “pleasure” not our own pleasure; and that, always assuming the naturalistic fallacy, would give an unobjectionable ground for Utilitarianism. But more commonly he will hold that it is his own pleasure he desires, or at least will confuse this with the other; and then he must logically be led to adopt Egoism and not Utilitarianism.
63. The second cause I have to give why Egoism should be thought reasonable, is simply its confusion with that other kind of Egoism—Egoism as a doctrine of means. This second Egoism has a right to say: You ought to pursue your own happiness, sometimes at all events; it may even say: Always. And when we find it saying this we are apt to forget its proviso: But only as a means to something else. The fact is we are in an imperfect state; we cannot get the ideal all at once. And hence it is often our bounden duty, we often absolutely “ought,” to do things which are good only or chiefly as means: we have to do the best we can, what is absolutely “right,” but not what is absolutely good. Of this I shall say more hereafter. I only mention it here because I think it is much more plausible to say that we ought to pursue our own pleasure as a means than as an end, and that this doctrine, through confusion, lends some of its plausibility to the utterly different doctrine of Egoism proper: My own greatest pleasure is the only good thing.
64. So much for Egoism. Of Utilitarianism not much need be said; but two points may seem deserving of notice.
The first is that this name, like that of Egoism, does not naturally suggest that all our actions are to be judged according to the degree in which they are a means to pleasure. Its natural meaning is that the standard of right and wrong in conduct is its tendency to promote the interest of everybody. And by interest is commonly meant a variety of different goods, classed together only because they are what a man commonly desires for himself, so far as his desires have not that psychological quality which is meant by “moral.” The “useful” thus means, and was in ancient Ethics systematically used to mean, what is a means to the attainment of goods other than moral goods. It is quite an unjustifiable assumption that these goods are only good as means to pleasure or that they are commonly so regarded. The chief reason for adopting the name “Utilitarianism” was, indeed, merely to emphasize the fact that right and wrong conduct must be judged by its results—as a means, in opposition to the strictly Intuitionistic view that certain ways of acting were right and others wrong, whatever their results might be. In thus insisting that what is right must mean what produces the best possible results Utilitarianism is fully justified. But with this correct contention there has been historically, and very naturally, associated a double error. (1) The best possible results were assumed to consist only in a limited class of goods, roughly coinciding with those which were popularly distinguished as the results of merely “useful” or “interested” actions; and these again were hastily assumed to be good only as means to pleasure. (2)