Like Baxter, he is acquainted with the teaching of earlier authorities as to equity in bargaining. He is doubtful, however, of its practical utility. Obvious frauds in matters of quality and weight are to be avoided; an honest tradesman ought not to corner the market, or “accumulate two or three callings merely to increase his riches,” or oppress the poor; nor should he seek more than “a reasonable proportion of gain,” or “lie on the catch to make [his] markets of others’ straits.” But Steele rejects as useless in practice the various objective standards of a reasonable profit—cost of production, standard of life, customary prices—which had been suggested in earlier ages, and concludes that the individual must judge for himself. “Here, as in many other cases, an upright conscience must be the clerk of the market.”
In reality, however, the characteristic of The Tradesman’s Calling, as of the age in which it was written, is not the relics of medieval doctrine which linger embalmed in its guileless pages, but the robust common sense, which carries the author lightly over traditional scruples on a tide of genial, if Philistine, optimism. For his main thesis is a comfortable one—that there is no necessary conflict between religion and business. “Prudence and Piety were always very good friends. … You may gain enough of both worlds if you would mind each in its place.” His object is to show how that agreeable result may be produced by dedicating business—with due reservations—to the service of God, and he has naturally little to say on the moral casuistry of economic conduct, because he is permeated by the idea that trade itself is a kind of religion. A tradesman’s first duty is to get a full insight into his calling, and to use his brains to improve it. “He that hath lent you talents hath also said, ‘Occupy till I come!’ Your strength is a talent, your parts are talents, and so is your time. How is it that ye stand all the day idle? … Your trade is your proper province. … Your own vineyard you should keep. … Your fancies, your understandings, your memories … are all to be laid out therein.” So far from their being an inevitable collision between the requirements of business and the claims of religion, they walk hand in hand. By a fortunate dispensation, the virtues enjoined on Christians—diligence, moderation, sobriety, thrift—are the very qualities most conducive to commercial success. The foundation of all is prudence; and prudence is merely another name for the “godly wisdom [which] comes in and puts due bounds” to his expenses, “and teaches the tradesman to live rather somewhat below than at all above his income.” Industry comes next, and industry is at once expedient and meritorious. It will keep the tradesman from “frequent and needless frequenting of taverns,” and pin him to his shop, “where you may most confidently expect the presence and blessing of God.”
If virtue is advantageous, vice is ruinous. Bad company, speculation, gambling, politics, and “a preposterous zeal” in religion—it is these things which are the ruin of tradesmen. Not, indeed, that religion is to be neglected. On the contrary, it “is to be exercised in the frequent use of holy ejaculations.” What is deprecated is merely the unbusinesslike habit of “neglecting a man’s necessary affairs upon pretence of religious worship.” But these faults, common and uncommon alike, are precisely those to be avoided by the sincere Christian, who must not, indeed, deceive or oppress his neighbor, but need not fly to the other extreme, be righteous overmuch, or refuse to “take the advantage which the Providence of God puts into his hands.” By a kind of happy, preestablished harmony, such as a later age discovered between the needs of society and the self-interest of the individual, success in business is in itself almost a sign of spiritual grace, for it is a proof that a man has labored faithfully in his vocation, and that “God has blessed his trade.” “Nothing will pass in any man’s account except it be done in the way of his calling. … Next to the saving his soul, [the tradesman’s] care and business is to serve God in his calling, and to drive it as far as it will go.”
When duty was so profitable, might not profit-making be a duty? Thus argued the honest pupils of Mr. Gripeman, the schoolmaster of Love-gain, a market-town in the county of Coveting in the north.381 The inference was illogical, but how attractive! When the Rev. David Jones was so indiscreet as to preach at St. Mary Woolnoth in Lombard Street a sermon against usury on the text, “The Pharisees who were covetous heard all these things and they derided Christ,” his career in London was brought to an abrupt conclusion.382
The springs of economic conduct lie in regions rarely penetrated by moralists, and to suggest a direct reaction of theory on practice would be paradoxical. But, if the circumstances which determine that certain kinds of conduct shall be profitable are economic, those which decide that they shall be the object of general approval are primarily moral and intellectual. For conventions to be adopted with wholehearted enthusiasm, to be not merely tolerated, but applauded, to become the habit of a nation and the admiration of its philosophers, the second condition must be present as well as the first. The insistence among men of pecuniary motives, the strength of economic egotism, the appetite for gain—these are the commonplaces of every age and need no emphasis. What is significant is the change of standards which converted a natural frailty into a resounding virtue. After all, it appears, a man can serve two
