Lulu raged, “It’s hard enough to sit right there in the same pew with your wife, and never be introduced to her, because you say it isn’t safe! But when I see you holding hands with that Coey woman, it’s a little too much!”
But he explained that he considered Miss Coey a fool, that it made him sick to touch her, that he was nice to her only because he had to get publicity; and Lulu saw that it was all proper and truly noble of him … even when in the church bulletins, which he wrote each week for general distribution, he cheered, “Let’s all congratulate Sister Coey, who so brilliantly represents the Arts among us, on her splendid piece in the recent Gazette about the drunken woman who was saved by the Salvation Army. Your pastor felt the quick tears springing to his eyes as he read it, which is a tribute to Sister Coey’s powers of expression. And he is always glad to fellowship with the Salvation Army, as well as with all other branches of the true Protestant Evangelical Universal Church. Wellspring is the home of liberality, so long as it does not weaken morality or the proven principles of Bible Christianity.”
II
As important as publicity to Elmer was the harassing drive of finance.
He had made one discovery superb in its simple genius—the best way to get money was to ask for it, hard enough and often enough. To call on rich men, to set Sunday School classes in competition against one another, to see that everyone received pledge-envelopes, these were all useful and he pursued them earnestly. But none of them was so useful as to tell the congregation every Sunday what epochal good Wellspring and its pastor were doing, how much greater good they could do if they had more funds, and to demand their support now, this minute.
His Official Board was charmed to see the collections increasing even faster than the audiences. They insisted that the bishop send Elmer back to them for another year—indeed for many years—and they raised Elmer’s salary to forty-five hundred dollars.
And in the autumn they let him have two subordinates—the Reverend Sidney Webster, B.A., B.D., as Assistant Pastor, and Mr. Henry Wink, B.A., as Director of Religious Education.
Mr. Webster had been secretary to Bishop Toomis, and it was likely that he would some day be secretary of one of the powerful church boards—the board of publications, the board of missions, the board of temperance and morals. He was a man of twenty-eight; he had been an excellent basketball player in Boston University; he was tight-mouthed as a New England president, efficient as an adding machine, and cold as the heart of a bureaucrat. If he loved God and humanity-in-general with rigid devotion, he loved no human individual; if he hated sin, he was too contemptuous of any actual sinner to hate him—he merely turned his frigid face away and told him to go to hell. He had no vices. He was also competent. He could preach, get rid of beggars, be quietly devout in deathbed prayers, keep down church expenses, and explain about the Trinity.
Henry Wink had a lisp and he told little simpering stories, but he was admirable in the direction of the Sunday School, vacation Bible schools, and the Epworth Leagues.
With Mr. Webster and Mr. Wink removing most of the church detail from him, Elmer became not less but more occupied. He no longer merely invited the public, but galloped out and dragged it in. He no longer merely scolded sin. He gratifyingly ended it.
III
When he had been in Zenith for a year and three-quarters, Elmer formed the Committee on Public Morals, and conducted his raids on the red-light district.
It seemed to him that he was getting less publicity. Even his friend, Colonel Rutherford Snow, owner of the Advocate-Times, explained that just saying things couldn’t go on being news; news was essentially a report of things done.
“All right, I’ll do things, by golly, now that I’ve got Webster and Wink to take care of the glad hand for the brethren!” Elmer vowed.
He received an inspiration to the effect that all of a sudden, for reasons not defined, “things have gotten so bad in Zenith, immorality is so rampant in high places and low, threatening the morals of youth and the sanctity of domesticity, that it is not enough for the ministry to stand back warning the malefactors, but a time now to come out of our dignified seclusion and personally wage open war on the forces of evil.”
He said these startling things in the pulpit, he said them in an interview, and he said them in a letter to the most important clergymen in town, inviting them to meet with him to form a Committee on Public Morals and make plans for open war.
The devil must have been shaken. Anyway, the newspapers said that the mere threat of the formation of the Committee had caused “a number of well-known crooks and women of bad reputation to leave town.” Who these scoundrels were, the papers did not say.
The Committee was to be composed of the Reverends Elmer Gantry and Otto Hickenlooper, Methodists; G. Prosper Edwards, Congregationalist; John Jennison Drew, Presbyterian; Edmund St. Vincent Zahn, Lutheran; James F. Gomer, Disciples; Father Matthew Smeesby, Catholic; Bernard Amos, Jewish; Hosea Jessup, Baptist; Willis Fortune Tate, Episcopalian; and Irving Tillish, Christian Science reader; with Wallace Umstead, the Y.M.C.A. secretary, four moral laymen, and a lawyer, Mr. T. J. Rigg.
They assembled at lunch in a private dining-room at the palatial Zenith Athletic Club. Being clergymen, and having to prove that they were also red-blooded, as they gathered before lunch in the lobby of the club they were particularly boisterous in shouting to passing acquaintances, florists and doctors and wholesale plumbers. To one George Babbitt, a real estate