23. Cardwell Diane. A Vision of the City as It Once Was // New York Times. – 2010. – May 19. – URL: http://www.nytimes.com/2010/05/20/nyregion/20nostalgia.html? scp=1&sq=west%20village&st=cse.
24. См. URL:http://www.quotationspage.com/quote/839.html.< /p>
Глава 7. Короли маркетинга
1. Tweedie Neil. Footman Exposes Tupperware Secret of the Queen’s Table // Telegraph. – 2003. – November 20. – URL: http://www.telegraph.co.uk/education/3323191/Footman-exposes-Tupperware-secret-of- the-Queens-table.html.
2. Balmer John M. T. Comprehending the Constitutional Monarchies of Britain and Sweden: Issues of Trust and Corporate Brand Management / working paper no. 05/35, Bradford School of Management. – URL: http://www.bradford.ac.uk/acad/management/external/pdf/workingpapers/2005/Booklet_05- 35.pdf.
3. Orenstein Peggy. Cinderella Ate My Daughter. – New York: HarperCollins, 2001. – Р. 14.
4. 10 Facts About Collecting Barbie Dolls / ArticlesBase. – 2008. – August 27. – URL: http://www.articlesbase.com/hobbies-articles/10-facts-about-collecting-barbie-dolls- 538678.html.
5. Star Power // NPD Insights. – May 2006. – No. 42 URL: http://www.npdinsights.com/archives/m ay2006/cover.story.html.
6. Celebrity Endorsement ‘Alters Brain Activity’ // BBC News. – 2010. – July 13. – URL: http://www.bbc.co.uk/news/10615182.
7. Fame Matters More Than Beauty in Consumer Behavior // Innovations Report. – 2008. – August 13. – URL: http://www.innovation s-report.de/html/berichte/studien/fame_matters_beauty_consumer_behaviour_115992.html.
8. Money R. Bruce, Shimp Terence A., Sakano Tomoaki. Celebrity Endorsements in Japan and the United States // Journal of Advertising Research. – 2006. – March 1. – URL: http://www.accessmylibrary.com/coms2/summary_0286-16345940_ITM.
9. Bowman Jo. Wishing on a Star / CNBC Magazine. – 2010. – July.
10. Logo Can Make You ‘Think Different’ // Science Daily. – 2008. – March 30. – URL: http://www.sciencedaily.com/release s/2008/03/080328085918.htm.
11. King John, Henry Ed. Bill Clinton Awaits Heart Surgery Next Week // CNN.com. – 2004. – September 4. – URL: http://www.cnn.com/2004/ALLPO LITICS/09/03/clinton.tests/index.html.
12. См. URL: http://search.barnesandnoble.com/South-Beach-Diet-Cookbook/Arthur- Agatston/e/9781579549572.
13. Victoria Beckham Draws Attention to the ‘Skinny Bitch’ Diet // Belfast Telegraph. – 2007. – June 11. – URL: http://www.belfasttelegraph.co.uk/lifestyle/victoria-beckham-draws-attention-to-the-skinny- bitch-diet-13449352.html.
14. См. URL: http://cleoparker.com/dogmarketing/2009/04/20/dog-product-placement-masterdog/.
15. Jonas-Hain Samantha. ‘Saw It on Maddox’: Jolie’s Kids Set Trends // Fox News. – 2005. – September 30. – URL: http://www.foxnews.com/story/0,2933,170834,00. html.
16. Ibid.
17. Ibid.
18. Woolard Deidre. Cynthia Rowley Works with Pampers on Designer Diapers // Luxist. – 2010. – June 30. – URL: http://www.luxist.com/2010/06/30/cynthia-rowley-works-with-pampers-on-designer-diapers/.
19. Popular Baby Names / Social Security Online. – URL: http://www.ssa.gov/oact/babynames/index.html.< /p>
20. См. URL: http://www.sephora.com/browse/section.jhtml?categoryId=C22220.
21. См. URL: http://answers.sephora.com/ answers/8723/product/P247523/questions.htm.
23. См. URL: http://www.physiciansformula.com/en-us/default.html.
24. См. URL: http://www.philosophydirect.com/about-philosophy.html.
25. Hargreaves Steve. Trump: The Fragrance // CNN.com. – 2004. – September 23. – URL: http://money.cnn.com/ 2004/09/23/news/newsmakers/trump_fragrance/index.htm.
26. Bissonnette Zac. Donald Trump Fragrance on Clearance at TJ Maxx – The End of an Era // BloggingStocks. – 2007. – November 26. – URL: http://www.bloggingstocks.com/2007/11/26/donald- trump-cologne-on-clearance-at-tjmaxx-the-end-of-an-er/.
27. Winterman Denise. Eau de Bruce – What Does Die Hard Smell Like? // BBC News. – 2010. – July 1. – URL: http://news.bbc.co.uk/2/hi/uk_news/magazi ne/8772076.stm.
28. Boorstin Julie. The Scent of Celebrity // Fortune. – 2005. – November 14. – URL: http://money.c nn.com/magazines/fortune/fortune_archive/2005/11/14/8360679/index.htm.
29. Sherman Lauren. Best-Selling Celebrity Scents // Forbes. – 2007. – October 9. – URL: http://www.forbes.com/2007/10/08/scent-perfume-celeb-forbeslife- cx_ls_1009style.html.
30. См. URL: http://www.classicbands.com/bowie.html.