Conclusion: Imagination
THIRTEEN: 11/9 Versus 9/11
Reflecting on this past decade and a half, during which the world went flat, it strikes me that our lives have been powerfully shaped by two dates: 11/9 and 9/11. These two dates represent the two competing forms of imagination at work in the world today: the creative imagination of 11/9 and the destructive imagination of 9/11. One brought down a wall and opened the windows of the world-both the operating system and the kind we look through. It unlocked half the planet and made the citizens there our potential partners and competitors. Another brought down the World Trade Center, closing its Windows on the World restaurant forever and putting up new invisible and concrete walls among people at a time when we thought 11
The dismantling of the Berlin Wall on 11/9 was brought about by people who dared to imagine a different, more open world-one where every human being would be free to realize his or her full potential—and who then summoned the courage to act on that imagination. Do you remember how it happened? It was so simple, really: In July 1989, hundreds of East Germans sought refuge at the West German embassy in Hungary. In September 1989, Hungary decided to remove its border restrictions with Austria. That meant that any East German who got into Hungary could pass through to Austria and the free world. Sure enough, more than thirteen thousand East Germans escaped through Hungary's back door. Pressure built up on the East German government. When in November it announced plans to ease travel restrictions, tens of thousands of East Germans converged on the Berlin Wall, where, on 11/9/89, border guards just opened the gates.
Someone there in Hungary, maybe it was the prime minister, maybe it was just a bureaucrat, must have said to himself or herself, “Imagine—imagine what might happen if we opened the border with Austria.” Imagine if the Soviet Union were frozen in place. Imagine-imagine if East German citizens, young and old, men and women, were so emboldened by seeing their neighbors flee to the West that one day they just swarmed that Berlin Wall and started to tear it down? Some people must have had a conversation just like that, and because they did, millions of Eastern Europeans were able to walk out from behind the Iron Curtain and engage with a flattening world. It was a great era in which to be an American. We were the only superpower, and the world was our oyster. There were no walls. Young Americans could think about traveling, for a semester or a summer, to more countries than any American generation before them. Indeed, they could travel as far as their imagination and wallets could take them. They could also look around at their classmates and see people from more different countries and cultures than any other class before them.
Nine-eleven, of course, changed all that. It showed us the power of a very different kind of imagination. It showed us the power of a group of hateful men who spent several years imagining how to kill as many innocent people as they could. At some point bin Laden and his gang literally must have looked at one another and said, “Imagine if we actually could hit both towers of the World Trade Center at the exact right spot, between the ninety-fourth and ninety-eighth floors. And imagine if each tower were to come crashing down like a house of cards.” Yes, I am sorry to say, some people had that conversation, too. And, as a result, the world that was our oyster seemed to close up like a shell.
There has never been a time in history when the character of human imagination wasn't important, but writing this book tells me that it has never been more important than now, because in a flat world so many of the inputs and tools of collaboration are becoming commodities available to everyone. They are all out there for anyone to grasp. There is one thing, though, that has not and can never be commoditized—and that is imagination.
When we lived in a more centralized, and more vertically organized, world—where states had a near total monopoly of power-individual imagination was a big problem when the leader of a superpower state—a Stalin, a Mao, or a Hitler-became warped. But today, when individuals can easily access all the tools of collaboration and superempower themselves, or their small cells, individuals do not need to control a country to threaten large numbers of other people. The small can act very big today and pose a serious danger to world order-without the instruments of a state.
Therefore, thinking about how we stimulate positive imaginations is of the utmost importance. As Irving Wladawsky-Berger, the IBM computer scientist, put it to me: We need to think more seriously than ever about how we encourage people to focus on productive outcomes that advance and unite civilization-peaceful imaginations that seek to “minimize alienation and celebrate interdependence rather than self-sufficiency, inclusion rather than exclusion,” openness, opportunity, and hope rather than limits, suspicion, and grievance.
Let me try to illustrate this by example. In early 1999, two men started airlines from scratch, just a few weeks apart. Both men had a dream involving airplanes and the savvy to do something about it. One was named David Neeleman. In February 1999, he started JetBlue. He assembled $130 million in venture capital, bought a fleet of Airbus A-320 passenger jets, recruited pilots and signed them to seven-year contracts, and outsourced his reservation system to stay-at-home moms and retirees living around Salt Lake City, Utah, who booked passengers on their home computers.
The other person who started an airline was, as we now know from the 9/11 Commission Report, Osama bin Laden. At a meeting in Kandahar, Afghanistan, in March or April 1999, he accepted a proposal initially drawn up by Khalid Sheikh Mohammed, the Pakistan-born mechanical engineer who was the architect of the 9/11 plot. JetBlue's motto was “Same Altitude. Different Attitude.” Al-Qaeda's motto was “Allahu Akbar,” God is great. Both airlines were designed to fly into New York City-Neeleman's into JFK and bin Laden's into lower Manhattan.
Maybe it was because I read the 9/11 report while on a trip to Silicon Valley that I could not help but notice how much Khalid Sheikh Mohammed spoke and presented himself as just another eager engineer-entrepreneur, with his degree from North Carolina Agricultural and Technical State University, pitching his ideas to Osama bin
