'Weede, one of the very best ways to arrive at some kind of conclusive determination in a situation like this with a man's whole future at stake is simply to think back on it. Think back on Reeves. Think of small incidents, anecdotes he's told, his reactions to certain words or phrases, the way he holds those little cigars of his, favorite expressions he uses, his sensibilities, his literary preferences, the amount of time he spends in the John, the kind of shoes he wears. It all has a bearing. Now then. Can I work on the Navaho thing on my own?'
'Quincy giving you trouble?'
'He has marital problems. His mind is preoccupied.'
'I'll take it under advisement, Dave.'
'Thanks much.'
'Let you know more when I get back from the Coast,' he said.
'Maybe we can break bread.'
All the doors were open. I felt I was going insane. The entire conversation seemed to be taking place in a dream and I truly could not believe what we were saying to each other. The headache had become a ringing numbness, like that caused by a shot of Novocain. I had ceased to exercise the slightest control over my remarks and I didn't care anymore. It was neither a good nor a bad feeling. It was hardly a feeling at all. My head seemed to be a telephone delivering an endless busy signal.
'Are you sure you can't tell me what the red crayon said in the bathroom? It may be important.'
'Reeves Chubb climbs palm trees to suck off sleeping apes.'
I took the elevator down and walked the two blocks to the Grand Prix. I didn't wear a coat. I never wore a coat when I went to lunch, no matter how cold it was. JFK.
The restaurant's decor was automotive. My father was already there, sitting at a corner table. His stocky figure, in fine British tweeds, seemed to dominate that part of the room. He was shouting friendly abuse to someone at a nearby table. I watched for a moment. He ran his hand over his head, over the thinning hair, then toyed with the cutlery. He had a new pair of glasses, I noticed, black-rimmed and intimidating. His face did not have the strength of sharp definition, being fairly anonymous, but there was a blunt authority in his eyes which could not be ignored. We did not look at all alike.
My father had just turned fifty-five, a fact which seemed to have transformed him, virtually overnight, into a role of elder statesman. Prior to our meeting in the restaurant I had seen him just once since his birthday. On that occasion, a drink after work, he had seemed very conscious of his elbows. When he spoke he would pivot on the barstool and lean toward me with both elbows flung out and up like delta wings. At other times, head hanging loosely over his drink, he would raise his right index finger and then use it to tap his left elbow, which lay bent on the bar. He did this only when making an important point and I wondered whether the significance of his remark might be fully uncovered only by opening up the elbow and picking with a delicate surgical instrument among its connective tissues. That evening he had made me think of John Foster Dulles and Casey Stengel, two elder statesmen who knew how to use their elbows.
'Sorry I'm late, dad. Merry Christmas.'
'I hear Stennis is in trouble,' he said. 'I never liked that son of a bitch. How much does he make? Squatez-vous, kid. We can have only one drink. I've got a two o'clock client meeting.'
'I didn't know you knew Stennis.'
'We're agency-of-record for the mental illness series everybody's talking about. Stennis told us the ten-second spots we've been running are in bad taste considering the subject matter of the program. He said the network has been getting complaints. You know what I'm talking about, the animated jingles. We'll have two dry martinis on the rocks, waiter. Then wait ten minutes and bring us the boeuf Bourguignon. We won't have time for dessert or coffee.'
'What are your plans for Christmas day?' I said. 'I thought I might drive up to the house.'
'Fine, sport, do that. Bring a girl along. We'll have a few drinks and drive up to the Admiral Benbow for some turkey. Your mother used to make a swell turkey. I should sell that house but I can't. How's Merry these days? I miss that girl. Damn sweet kid.'
'She's fine, dad.'
'Listen, I don't deny I've done some screwing around in my time. Man's not worth much if he doesn't get the urge now and then. But how can I marry some big-hipped peroxide bitch after all those years living with your mother? I married your mother when I was twenty-two years old. We lived in a cold-water flat on upper Broadway. When Mary was born I went out and got drunk. Forget the nostalgia. Those were rotten days, pally. Now I've reached the age when a man feels he has to make some kind of summing up. But screw golf. It's sure death for someone like me. Everybody wants me to go out and play golf with them. The last seven, eight years, since your mother's death, all I hear is golf. I work all weekend, either home or in the office. Work is better than death. Look, I've got a little thing going with my secretary. What good does it do? Can I depend on something like her for the long haul? I said on the rocks, waiter.'
'How old is she?' I said.
'I don't know, about twenty-four. When you get to be my age, they all look the same. If you want to go out with her, I'll fix it up.'
'What's she like?'
'She goes down,' he whispered.
'That's not what I mean.'
'You're trying to find out if she's suitable for me. That's all right. I don't mind. I respect your views, kid. But I'm the last of the old school in this business. I've got six account men and nine assistant account men working for me. Harvard Business School. I wouldn't give them the sweat off my balls if they needed it to press their pants. And I'll tell you something else. They respect me. And I'll tell you why. They respect me because they know I can do their jobs better than they can. You need a little color in this business. All the account guys in our shop look like laboratory specimens soaking in formaldehyde. If you know your job you can afford to be yourself, up to a point. I learned that many years ago. They put four of those ugly gray padded chairs in my office. I threw them out the window into an alley. You know how word travels on the Avenue. Inside a week I had six new job offers. Client thinks I'm the greatest thing ever came down the pike. We have lunch every Tuesday at the Yale Club. Hell of a nice guy. Prince among men. Played football and lacrosse in college. I sent him to my tailor.'
'Here we are,' I said. 'Drink up. Merry Christmas.'
'Merry Christmas, Dave. God bless you.'
My father collected reels of TV commercials. The basement of the house in Old Holly was full of these reels, carefully filed and cross-indexed as to length, type of product, audience recall, product identification and a number of other categories. The index cards filled two file cabinets and the reels themselves stood upright in hundreds of numbered slots in a series of floor-to-ceiling filmshelves which he had designed and built himself. The wine cellar, my mother used to call it. He had a screen and projector and he spent several nights a week viewing the commercials and making notes. He had been doing this for many years. He considered it part of his job. His purpose, he told the family, was to find the common threads and nuances of those commercials which had achieved high test ratings; to learn the relationship between certain kinds of commercials and their impact in the marketplace, as he called it. We spent many of our adolescent nights, Mary and Jane and I, sitting in that dark basement watching television commercials. We looked forward to seeing every new reel he brought home. While my mother wandered through the large old house, the rest of us slouched in the flickering basement and argued about which new commercial was best. My father used to arbitrate our bitter disputes. It doesn't matter how funny or pretty a commercial is, he used to say; if it doesn't move the merchandise off the shelves, it's not doing the job; it has to move the merch. And now, as the waiter put our plates before us, I thought of him standing by the projector as the first new reel of the evening thrust its image through the dust-drizzling church-light toward the screen, an alphabet boy eating freckled soup perhaps, a man carving his Thanksgiving teeth, the tongues of seven naked housewives lapping at a bowl of dog food. I wished he were dead. It was the first honest thought which had entered my mind all day. My freedom depended on his death.
'Why is it that all the advertising people I've ever known want to get out?' I said. 'They all want to build their own schooners, plank by plank, and sail to the Tasman Sea. I know a copywriter at Creighton Insko Dale. At lunch one day he started to cry.'
'I love the business,' my father said. 'It's dog eat dog. It's a crap game in an alley for six million bucks. Where else can a man like me make the kind of money I make? I have the right brand image. You know that as well as I
