Aboard the USS Abraham Lincoln. White House/Paul Morse

I hadn’t noticed the large banner my staff had placed on the bridge of the ship, positioned for TV. It read “Mission Accomplished.” It was intended as a tribute to the folks aboard the Lincoln, which had just completed the longest deployment for an aircraft carrier of its class. Instead, it looked like I was doing the victory dance I had warned against. “Mission Accomplished” became a shorthand criticism for all that subsequently went wrong in Iraq. My speech made clear that our work was far from done. But all the explaining in the world could not reverse the perception. Our stagecraft had gone awry. It was a big mistake.

With Saddam gone from power, our central objective became helping the Iraqis develop a democracy that could govern itself, sustain itself, defend itself, and serve as an ally in the war on terror. The objective was ambitious, but I was optimistic. Many of the dire contingencies we had planned for and worried about before the war had not come to pass. There had been no Fortress Baghdad, no massive oil field fires, no widespread starvation, no civilian massacre by Saddam, no WMD attack on our troops, and no terrorist attack on America or our allies.

There was one important contingency for which we had not adequately prepared. In the weeks after liberation, Baghdad descended into a state of lawlessness. I was appalled to see looters carrying precious artifacts out of Iraq’s national museum and to read reports of kidnapping, murder, and rape. Part of the explanation was that Saddam had released tens of thousands of criminals shortly before the war. But the problem was deeper than that. Saddam had warped the psychology of Iraqis in a way we didn’t fully understand. The suspicion and fear that he had cultivated for decades were rising to the surface.

“What the hell is happening?” I asked during an NSC meeting in late April. “Why isn’t anybody stopping these looters?”

The short answer was that there was a manpower shortage in Baghdad. The Iraqi police force had collapsed when the regime fell. The Iraqi army had melted away. Because of Turkey’s decision, many of the American troops who liberated Baghdad had been required to continue north to free the rest of the country. The damage done in those early days created problems that would linger for years. The Iraqis were looking for someone to protect them. By failing to secure Baghdad, we missed our first chance to show that we could.

The security vacuum was accompanied by a political vacuum. I decided to name an American administrator to provide order while we worked to develop a legitimate government. The idea grew into the Coalition Provisional Authority, authorized by a United Nations resolution and led by a distinguished foreign service officer and counterterrorism expert, Ambassador L. Paul “Jerry” Bremer.

Jerry impressed me from the start. He was an aggressive leader who shared my conviction that the Iraqis were capable of democracy. He knew it would take time for them to write a constitution and prepare for elections. In one of our first meetings, he told me he’d read a study of previous postwar operations and thought we needed more troops in Iraq.

I raised the question of troop levels with Don Rumsfeld and the military leadership. They assured me we had enough. They anticipated the arrival of more forces from Coalition partners and believed we could train an Iraqi army and police force fairly quickly. They were also concerned about stirring up Iraqi nationalism and inciting violence by appearing to occupy the country.

I accepted Don and the military’s judgment. The chaos and violence we witnessed was alarming, but it was still early. The situation reminded me of the difficult first days in Afghanistan. I refused to give up on our plan before it had a chance to work.

Bremer arrived in Iraq on May 12, 2003. One of his first tasks was to assemble an Iraqi Governing Council that would take responsibility for key ministries and prepare for a formal return of sovereignty. Navigating Iraq’s tribal, religious, and ethnic politics was highly complicated. But Jerry and his team did a superb job. The Governing Council took office in July, just four months after liberation. It included twenty-five Iraqis from all backgrounds. Iraqis still had a long way to go, but they had taken their first step toward a representative government.

Forming the Governing Council was an important way to demonstrate that Saddam’s tyranny was gone forever. With that in mind, Jerry issued two orders shortly after his arrival in Baghdad. One declared that certain members of Saddam’s Baath Party would not be eligible to serve in the new government of Iraq. The other formally disbanded the Iraqi army, which had largely disappeared on its own.

In some ways, the orders achieved their objectives. Iraq’s Shia and Kurds—the majority of the population— welcomed the clean break from Saddam. But the orders had a psychological impact I did not foresee. Many Sunnis took them as a signal they would have no place in Iraq’s future. This was especially dangerous in the case of the army. Thousands of armed men had just been told they were not wanted. Instead of signing up for the new military, many joined the insurgency.

In retrospect, I should have insisted on more debate on Jerry’s orders, especially on what message disbanding the army would send and how many Sunnis the de-Baathification would affect. Overseen by longtime exile Ahmed Chalabi, the de-Baathification program turned out to cut much deeper than we expected, including mid-level party members like teachers. It is possible we would have issued the orders anyway. They were tough calls, and any alternative would have created a separate set of problems. Had the Shia concluded that we were not serious about ending the era of the Baath Party, they may have turned against the coalition, rejected the goal of a unified Iraqi democracy, and aligned themselves with Iran. There is no way to know for sure what would have happened, but the discussion would have better prepared us for what followed.

The security situation continued to deteriorate over the summer. Iraq was becoming a magnet for extremists—Baathist insurgents, Fedayeen Saddam, foreign terrorists affiliated with al Qaeda, and, later, militant Shia and agents of Iran. These groups had different ideologies, but they shared an immediate goal: to drive America out of Iraq. They knew they could never win a direct fight against our troops, so they deployed roadside bombs and attacked nonmilitary targets such as the Jordanian embassy and the UN complex in Baghdad. Another tactic was to kidnap reconstruction workers and execute them in grisly Internet videos. Their strategy was to present an image of Iraq as hopeless and unwinnable, swinging American public opinion against the war and forcing us to withdraw as we had in Vietnam.

To an extent, they succeeded. It was difficult for the average American to differentiate the twisted terrorists from the millions of ordinary Iraqis who were grateful for liberation. We tried to get the good news out—the relative calm in the Kurdish north and Shia south, the rebuilding of schools and hospitals, and the training of a new Iraqi army. But in the eyes of the media—and, therefore, of the public—none of this quiet progress could compete with the bombings and the beheadings.

In early July, a reporter asked me about attacks on our troops. “There are some who feel like that if they attack us that we may decide to leave prematurely,” I said. “…   My answer is: Bring ’em on.”

Anytime I spoke on Iraq, there were multiple audiences listening, each of which had a different perspective. I thought about four in particular.

The first audience was the American people. Their support was essential to funding and fighting the war. I believed that most Americans wanted to win in Iraq. But if the cost seemed too high or victory too distant, they would grow weary. It was important for me to reinforce the importance of the cause and our determination to prevail.

The second audience was our troops. They had volunteered to serve and were risking their lives far from home. They and their families needed to know I believed in them, stood firmly behind their mission, and would not make military decisions based on politics.

The third audience was the Iraqi people. Some wanted us gone, but I was convinced that the vast majority of Iraqis wanted us to stay long enough to help a democratic society emerge. It was important that I communicate my resolve to complete the work we had begun. If Iraqis suspected we were going to abandon them, they would turn to other sources of protection.

The final audience was the enemy. They believed their acts of savagery could affect our decisions. I had to make clear they never would.

My “bring ’em on” comment was intended to show confidence in our troops and signal that the enemy could never shake our will. But the firestorm of criticism showed that I had left a wrong impression with other audiences. I learned from the experience and paid closer attention to how I communicated with each audience in the years

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