Color exists in almost every scenario that you may photograph, so you need to understand the basics and how color can affect your images. Most importantly, you need to realize that the light waves hitting your eyes or your camera's digital sensor create the illusion of color.
In nature, red, green, and blue waves of light combine to make every color you see. Because of their prominence, red, green, and blue are considered the
Magenta
Blue
Yellow
Green
Each color on the color wheel relies on the following three properties that differentiate that color from other colors:
Saturation:
Brightness:
Figure 6–1: The color wheel.
Saturation-
Figure 6–2: This graph represents the saturation and brightness of the red hue.
Hue:
Figure 6–3: From left to right, each point represents a different hue.
The properties of a color determine how certain colors will react together in a composition and which colors should be used to create specific effects, feelings, and looks. The design of color in a photographic composition is its color scheme; when used properly, it can enhance the strength of your message. When you create an image, keep in mind the following characteristics that people commonly associate with various colors:
Red: Excitement, drama, danger, lust, love, passion, vigor, strength, hunger, stimulation
Orange: Encouragement, warmth, plenty, kindness, nearness
Yellow: Comfort, joy, brightness, friendliness, knowledge, persuasion, concentration, dishonesty, betrayal, caution
Green: Success, luck, nature, growth, finances, greed, jealousy, freshness, fertility, optimism
Blue: Tranquility, patience, health, sadness, truth, honor, peace, freshness, wisdom, distance, authority
Purple: Royalty, power, tension, wisdom, sentimentality, bravery, magic, intelligence, creativity
In the following sections, I explain how to use the color wheel to create compositions that generate a feeling. I describe the many different color schemes you can use and when you're likely to have the most success with them.
Using complementary colors {or contrast
The colors that are directly across from each other on the color wheel (refer to Figure 6–1) are
When a composition is made up of complementary colors, it has a
Using a complementary color scheme in a composition is especially effective when you want to do the following:
Draw attention to your subject
Create a composition that's vibrant, exciting, or powerful
Give the sense of conflicting feelings in a scene (For example, an image of a red, sunburned tourist standing at the edge of a cool, cyan pool conveys that the day is hot and the pool is a refreshing alternative to the baking lounge chairs.)
The subject in Figure 6–4 stands out because of the level of contrast the complimentary color scheme creates. Everything in the scene is either red or neutral in color apart from the cyan dress that the model is wearing. The dress stands out drastically because of this.
Maximizing monochromatic color schemes
A
Using a monochromatic color scheme can help you achieve subdued energy levels in a photograph. When a scene offers only one hue, very little color contrast exists. Elements that have a similar hue tend to naturally fit together and create a sense of harmony that seems peaceful. Figure 6–5 shows an example of a monochromatic image.
Certain situations work best with a monochromatic color scheme. Use one when you want to do any of the following:
Create a clean, simplistic composition: Including more than one hue tends to distract from the subtler elements in a scene.
Give the feeling of a specific hue without having any possible distractions from another hue: