14. Reda Susan. Guess What? Men Shop, Too! // Stores. – 2010. – April. – URL: http://www.stores.org/stores-magazine-april-2010/guess-what-men-shop-too.
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16. Vanity Sizing: Are Retailers Making Clothes Bigger So Customers Feel Better? // Huffington Post. – 2010. – April 19. – URL: http://www.huffingtonpost.com/2010/04/19/vanity-sizing-are- retaile_n_542830.html.
17. Vanity Sizing Plagues MEN’S Stores // Huffington Post. – 2010. – September 8. – URL: http://www.huffingtonpost.com/2010/09/08/vanity-sizing-mens- pants_n_709004.html.
18. Ibid.
19. Ibid.
20. Quintanilla Michael. H-E-B Aisle Is for Guys Only / San Antonio Express-News. – 2010. – January 27; http://www.chron.com/disp/story. mpl/headline/features/6838384.html.
Глава 5. Смотри на меня, делай, как я
1. Grasse Pierre-Paul. Termitologia, vol. 1–3. – Paris: Masson, 1982–1986. – URL: http://www.forteantimes.com/st rangedays/science/382/hive_minds.html.
2. Ibid.
3. Smith Kevin. Are You a Termite or a Squasher? / NextWave Performance, the Executive Intelligence Report. – 2007. – September 3. – URL: http://www.nextwaveperformance.com/the-executive- intelligence-rep/are-you-a-termite-or-a-squasher.html.
4. Dyer John R. G., Ioannou Christos C., Morrell Lesley J., Croft Darren P., Cousin Iain D., Waters Dean A., Krause Jens. Consensus Decision Making in Human Crowds / Animal Behavior 75 (2008): 561–470; обсуждается на URL: http://www.leeds.ac.uk/news/article/397/sheep_in_human_clothing_scientists_reveal_our_flock_mentality.
5. Smith Kevin. Are You a Termite or a Squasher? / NextWave Performance, the Executive Intelligence Report. – 2007. – September 3. – URL: http://www.nextwaveperformance.com/the-executive- intelligence-rep/are-you-a-termite-or-a-squasher.html.
6. Elsley Clare. Sheep in Human Clothing – Scientists Reveal Our Flock Mentality / University of Leeds. – 2008. – February 14; URL: http://www.leeds.ac.uk/news/article/397/sheep_in_human_clothing_scientists_reveal_our_flock_mentality.
7. Miller Peter. The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done. – New York: Avery Books, 2010. – Р. 213.
8. Weingarten Gene. Pearls Before Breakfast // Washington Post. – 2007. – April 8. – URL: http://www.washingtonpost.com/wp- dyn/content/article/2007/04/04/AR2007040401721.html.
9. Faull Jan. Your Clever Toddler in Week 59: The Onset of Peer Influence // BabyZone. – URL: http://www.babyzone.com/toddler/toddler_development/toddler-week-by-week/article/clever- toddler-weeks-59-60.
10. Barker Olivia. Meet ‘Top Secret Elmo // USA Today. – 2006. – February 1. – URL: http://www.usatoday.com/life/2006-02 -01-tickle-me-elmo_x.htm.
11. Across the Zhu-Niverse Twitter Party // Resourceful Mommy. – 2010. – July 5. – URL: http://resourcefulmommy.com/3102/zhu- zhu-pets-giveaway/.
12. Eisend Martin. Explaining the Impact of Scarcity Appeals in Advertising: The Mediating Role of Perceptions in Susceptibility / Journal of Advertising. – 2008. – September 22.
13. Yarrow Kit. Explaining the Why Behind the Buy // Psychology Today. – 2009. – December 9. – URL: http://www.psychologytoday.com/blog/the-why-behind-the- buy/200912/how-consumer-psychology-created-the-zhu-zhu-hamster-craze.
14. Чалдини Роберт. Психология влияния. – СПб.: Питер, 2001. – 288 с.
15. H1N1 Vaccine Shortage Fabricated to Create Hysteria, Boost Demand? / Health Freedom Alliance. – 2009. – November 6. – URL: http://blogs.healthfreedomalliance.org/blog/2009/11/06/h1n1- vaccine-shortage-fabricated-to-create-hysteria-boost-demand.
16. Ibid.
17. Lieberman David. The Juicy Details Behind the Viacom-YouTube Lawsuit // USA Today. – 2009. – March 19. – URL: http://content.usatoday.com/communities/technologylive/post/2010/03/media-morning-the-juicy- details-behind-the-viacom-youtube-lawsuit/1.
18. Ibid.
19. Kravets David. Google Wins Viacom Copyright Lawsuit // Wired. – 2010. – June 23. – URL: http://www.wired.com/threatlevel/2010/06/dmca-protects-youtube/.
20. Hart Kim. Peer Pressure in Online Shopping // Washington Post. – 2008. – July 9. – URL: http://blog.washingtonpost.com/posttech/2008/07/peer_pressure_in_online_shoppi.html? nav=rss_blog.
21. Ibid.
22. Frank Sidney. How I Did It // Inc. – 2005. – September 1. – URL: http://www.inc.com/magazine/20050901/qa.html.
23. Berns G. S. Natural Mechanisms of Social Influence in Consumer Decisions. – University of Oregon, 2009. – April 10.
24. Berns. Natural Mechanisms of Social Influence…
25. Buchanan Mark. Social Networks: The Great Tipping Point Test // New Scientist. – 2010. – July 26. – URL: http://www.newscientist.com/article/mg20727701.100-social-web-the-great-tipping-point- test.html.
26. Berger Jonah. In Pursuit of the ‘It’ Gift at the Holidays // Oregon Live. – 2009. – December 20. – URL: http://www.ore gonlive.com/opinion/index.ssf/2009/12/in_pursuit_of_the_it_gift_at_t.html.
27. Pogue David. For Those Facebook Left Behind // New York Times. – 2010. – July 7. – URL:
