28. Fletcher Dan. Friends Without Borders // Time. – 2010. – May 31.
29. Facebook: Facts and Figures for 2010 // Digital Buzz. – 2010. – March 22.
30. Fletcher Dan. How Facebook Is Redefining Privacy // Time. – 2010. – May 20. – URL: http://www.time.com/time/business /article/0,8599,1990582,00.html.
31. Ibid.
32. Fletcher. Friends Without Borders.
33. Ibid.
34. Beckstrom Maja. Tweens Want Hip Stuff, but Self– Esteem Is the Real Need. – Twin Cities Pioneer Press, 2008. – January 28. – URL: http://www.twincities.com/allheadlines/ci_7558230.
35. Ibid.
36. Rawlinson Kevin. Coming Soon to a Wrist Near You… the Craze That’s Sweeping America // Independent UK. – 2010. – August 4. – URL: http://www.independent.co.uk/news/uk/this- britain/coming-soon-to-a-wrist-near-you-the-craze-thats-sweeting-america-2042599.html.
37. Kuusikko Emmi. Teens Prefer Buying Brands // VVWarc. – 2009. – June 5. – URL: http://www.warc.com/News/TopNews.asp?ID=25231&origin.
38. Herbert Wray. The Psychology of Knock-Offs: Why ‘Faking It’ Makes Us Feel (and Act) Like Phonies // Huffington Post. – 2010. – April 7.
39. Ibid.
40. Lenhart Amanda, Purcell Kristen, Smith Aaron, Zickuhr Kathryn. Social Media and Mobile Internet Use Among Teens and Young Adults / Pew Internet & American Life Project, the Pew Research Center. – 2010. – February 3. – URL: http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx.
41. См. URL: http://www.apple.com/education/mac-for-school/.
42. Adams Mike. Laughter Is Good Medicine for Reducing Stress, Enhancing Brain Chemistry // Natural News. – 2005. – April 28. – URL: http://www.naturalnews.com/007551.html.
43. Lee Young, Moon James, Lin Michael. Levi Strauss & Co.: An Analysis; URL: http://www.docstoc.com/docs/18141871/Levis-Strauss-Marketing-Plan.
44. Ravindran N. Asia’s Love for Luxury Brands // Entrepreneur. – 2007. – February – March.
Глава 6. Эти сладкие воспоминания
1. См. URL: http://www.groundreport.com/Media_and_Tech/Largest-TV-Audience-In-History-Super-Bowl- XLIII_2/2883568.
2. Gebauer Jochen, Sedikides Constantine. Yearning for Yesterday // Scientific American Mind. – 2010. – July/August.
3. Ibid.
4. Ibid.
5. Mitchell T. R., Thompson L., Peterson E., Cronk R. A Theory of Temporal Adjustments in the Evaluation of Events: Rosy Prospection & Rosy Retrospection” / Advances in Managerial Cognition and Organizational Information-Processing, vol. 5, eds. C. Stubbart, J. Porac, and J. Meindl (Greenwich, CT: JAI Press, 1994). – Р. 85– 114.
6. Braun-LaTour K. A., LaTour M. S., Pickrell J. E., Loftus E. F. How and When Advertising Can Influence Memory for Consumer Experience // Journal of Advertising 33. – December 2004. – № 4. – P. 7–25.
7. Sapolsky Robert M. Open Season // New Yorker. – 1998. – March 30. – Р. 57. – URL: http://www.newyorker.com/archive/1998/03/30/1998_03_30_057_TNY_LIBRY_000015234#ixzz0hnCIoX3R.
8. Ibid.
9. См. URL: http://en.wikipedia.org/wiki/List_of_McDonald’s_ad_programs.
10. Aaker Jennifer L., Rudd Melanie. If Money Doesn’t Make You Happy, Consider Time / research paper, Stanford University, Graduate School of Business., 2010. – November.
11. См. URL: http://brontosbrain.blogspot.com/2010/10/im-no-longer-lovin-it.html.
12. Nostalgia Brands Make a Comeback in China // Red Luxury. – 2010. – September 7. – URL: http://red- luxury.com/2010/09/07/nostalgia-brands-make-a-comeback-in-china/.
13. Holson Laura M. A Little Too Ready for Her Close-Up? // New York Times. – 2010. – April 23. – URL: http://www.nytimes.com/2010/04/25/fashio n/25natural.html.
14. Murray Iain. Nostalgia Is Just the Comfort Blanket We Need Against Today’s Cold Reality // Marketing Week. – 2009. – February 5. – URL: http://www.marketingweek.co.uk/opinion/nostalgia-is-just-the-comfort-blanket-we-need- against-todays-cold-reality/2064185.article.
15. Brand Nostalgia / VGroup: Marketing Branding Design Interactive. – URL: http://blog.vgroup.com/post/brand-nostalgia/.
16. Wood Zoe. Milky Bar Kid Rides Out Again as Tough Times Send Shoppers on Nostalgia Trip // Guardian. – 2009. – May 12. – URL: http://www.guardian.co.uk/media/2009/may/12/nostalgic-advertising-milky-bar-kid-persil- hovis.
17. Gorman Matthew. Blast from the Past // Marketing Week. – 2007. – February 14. – URL: http://www.marketingweek.co.uk/home/blast-from-the-past/2055016.article.
18. См. URL: http://great-ads.blogspot.com/2009/01/allstate-insurance-back-to-basics.html.
19. Hey Marketers, Need a Quick Way to Improve Sales? Listen to Your Customers / Point to Point. – URL: http://www.pointtopoint.com/2010/01/hey-marketers-not-sure-what-to-do-to-improve-sales-listen- to-your-customers/.
20. Zaslow Jeffrey. Get Back to Where You Once Belonged // Wall Street Journal. – 2010. – January 20. – URL: http://online.wsj.com/article/SB10001424052748704561004575012964067490650.h tml?mod=WSJ_newsreel_lifeStyle.
21. Ibid.
22. Elliott Stuart. Vintage Brand and Corporate Names to Be Auctioned // New York Times. – 2010. – November 8. – URL: http://mediadecoder.blogs.nytimes.com/2010/11/08/vintage-brand-and-corporate-names-to-be-
