31. Richardson Karen. Bankers Hope for a Reprise of ‘Bowie Bonds’ / Wall Street Journal. – 2005. – August 23. – URL: http://online.wsj.com/public/article/SB112476043457720240- Tvpthd07S8mCqCxLFNKIPnWWY9g_20060823.html.
32. McGregor Jock. Madonna: Icon of PostModernity // Facing the Challenge, 1997.– URL: http://www.facingthechallenge.org/madonna.php.
33. См. URL: http://www.lifegem.com/secondary/Mic haelJacksonLifeGem.aspx.
34. Michael Jackson Glove Fetches $330,000 at Auction // Associated Press, Orange County Register. – 2010. – December 6. – URL: http://www.ocregister.com/news/auction-98978-ocprint-jackson-brought.html.
35. Sherman Lauren. How Much Brands Pay for Celebs to Sit in Their Front Rows // Fashionista. – URL: http://fashionista.com/2010/02/how-much-fashion-brands-pay-for-celebrities-to-sit-in-their-front- rows/.
36. Boyer King Emilie. Does Royalty Lead to Brand Loyalty? // Brandchannel. – 2004. – December 13. – URL: http://www.brandchannel.com/features_effect.asp?pf_id=242.
37. Engelmann Jan B., Capra C. Monica, Noussair Charles, Berns Gregory S. Expert Financial Advice Neurobiologically ‘Offloads’ Financial Decision– Making Under Risk. – Department of Psychiatry & Behavioral Sciences, Emory University School of Medicine, Atlanta.
38. Coghlan Andy. Brain Shuts Off in Response to Healer’s Prayer // New Scientist. – 2010. – April 27.
39. Ibid.
40. Klucharev Vasily, Smidts Ale, Fernandez Guillen. Brain Mechanisms of Persuasion: How Expert Power Modulates Memory and Attitudes / Social Cognitive and Affective Neuroscience 3, 14 (December 2008): 353–366; http://scan.oxfordjournals.org/content/3/4/353.full.
41. См. URL: http://www.quotationspage.com/quotes/Andy_Wa rhol/.
42. Horovitz Bruce. Buy a Pair of Socks, Become a Star in Times Square // USA Today. – 2009. – November 6. – URL:http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times- square_N.htm.
Глава 8. Надежда во флаконах
1. XanGo, MonaVie, TNI Keep Squeezing Sales Out of Super Fruits // Nutrition Business Journal. – URL: http://webcache.googleusercontent.com/searc h?q=cache: fz-uhasY6hwJ: subscribers.nutritionbusinessjournal.com/xango-monavie-tni-0501/index1.html+goji +sales+million+site: nutritionbusinessjournal.com&cd=2&hl=en&ct=clnk.
2. Wong Cathy. What Are Goji Berries? // About.com. – 2006. – August 1. – URL: http://altmedicine.about.com/od/completea zindex/a/goji.htm.
3. Potterat O. Goji (Lycium barbarum and L. chinense): Phytochemistry, Pharmacology and Safety in the Perspective of Traditional Uses and Recent Popularity / Planta Medica 76, 11 (January 2010): 7–19. – URL: http://www.ncbi.nlm.nih.gov/pubmed/19844860.
4. Reeve V. E., Allanson M., Arum S. J., Domanski D., Painter N. Mice Drinking Goji Berry Juice (Lycium barbarum) Are Protected from UV Radiation– Induced Skin Damage via Antioxidant Pathways / Photochemical and Photobiological Sciences 9, 1 4 (April 2010): 601–7. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20354657.
5. How Goji Berries Work // TLC. – http://recipes.howstuffworks.com/goji-berry2.htm.
6. См. URL: http://www.vosgesc hocolate.com/product/goji_exotic_candy_bar/exotic_candy_bars.
7. Walker Rob. Consumed // New York Times. – 2009. – June 21.
8. Sales Growth Sputters in Every Nutrition Category as Economy Takes Its Toll / Nutrition Business Journal. – 2011. – February 9. – URL: http://webcache.googleusercontent.com/searc h?q=cache: XeGdnJnhuhAJ: subscribers.nutritionbusinessjournal.com/supplements/sales_growth_sputters/+ %3FGoji%3FJuice%3FSales+million+OR+billion+site: nutritionbusinessjournal.com&cd=4&hl=en&ct=clnk.
9. Young Sandra, Park Madison. Group Challenges Acai Berry Weight-Loss Claims // CNN.com. – 2009. – March 23. – URL: http://articles.cnn.com/2009-03- 23/health/acai.berries.scam_1_advanced-wellness-research-acai-weight-loss-claims?_s=PM: HEALTH.
10. Ibid.
11. Stibich Mark. Acai Berry’s Anti Aging Properties – Fact or Marketing Fiction? / About.com. – 2009. – May 8; http://longevity.about.com/od/antiagingfo ods/a/acai_aging.htm.
12. Weintraub Arlene. Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease Out of Getting Old – and Made Billions. – Нью-Йорк: Basic Books, 2010. – Р 215–16.
13. Park H. M., Moon E., Kim A. J., Kim M. H., Lee S., Lee J. B., Park Y. K., Jung H. S., Kim Y. B., Kim S. Y. Extract of Punica granatum Inhibits Skin Photoaging Induced by UVB Irradiation / International Journal of Dermatology 49. – March 2010. – № 3. – P. 276–82. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20465664.
14. Mirmiran P., Fazeli M. R., Asghari G., Shafiee A., Azizi F. Effect of Pomegranate Seed Oil on Hyperlipidaemic Subjects: A Double-Blind Placebo-Controlled Clinical Trial // British Journal of Nutrition 104, 3 (August 2010): 402– 6. – URL: http://www.ncbi.nlm.nih.gov/pubmed/20334708.
15. Ibid.
16. См. http://www.fda.gov/ICEC I/EnforcementActions/WarningLetters/ucm202785.htm.
17. Ibid.
18. Melnick Meredith. FTC and FDA to POM: You’re Not So Wonderful // Time. – 2010. – September 27. – URL: http://healthland.time.com/2010/09/27/ftc-and-fda-to-pom-youre-not-quite-so-wonderful/.
