cancer-now they can be shaped to best effect and sold.

The trick is to pay attention. Take notes.

The problem with seeing the world as bestand, Heidegger said, was it leads you to use things, enslave and exploit things and people, for your own benefit.

With this in mind, is it possible to enslave yourself?

Martin Heidegger also points out that an event is shaped by the presence of the observer. A tree falling in the forest is somehow different if someone is there, noting and accenting the details in order to turn it into a Julia Roberts vehicle.

If only by distorting events, tweaking them for more dramatic impact, exaggerating them to the point you forget your actual history-you forget who you are-is it possible to exploit your own life for the sake of a marketable story?

But then, sorry, but your seven minutes is up.

Maybe we should've seen this coming.

In the 1960s and 70s, televised cooking shows coaxed a rising class of people to spend their extra time and money on food and wine. From eating, they moved on to cooking. Led by how-to experts like Julia Child and Graham Kerr, we exploded the market for Viking ranges and copper cookware. In the 1980s, with the freedom of VCRs and CD players, entertainment moved in to become our new obsession.

Movies became the field where people could meet and debate, like they did over soufflés and wine a decade before. Like Julia Child had, Gene Siskel and Roger Ebert appeared on television and taught us how to split hairs. Entertainment became the next place to invest our extra time and money.

Instead of the vintage and bouquet and legs of a wine, we talked about the effective use of voice-over and backstory and character development.

In the 1990s, we turned to books. And instead of Roger Ebert it was Oprah Winfrey.

Still, the really big difference was, you could cook at home. You really couldn't make a movie, not at home. But, you could write a book. Or a screenplay. And those do become movies.

The screenwriter Andrew Kevin Walker once said that no one in Los Angeles is ever more than fifty feet from a screenplay. They're stowed in the trunks of cars. In desk drawers at work. In laptop computers. Always ready to be pitched. A winning lottery ticket looking for its jackpot. An uncashed paycheck.

For the first time in history, five factors have aligned to bring about this explosion in storytelling. In no particular order the factors are:

Free time.

Technology.

Material.

Education.

And disgust.

The first seems simple. More people have more free time. People are retiring and living longer. Our standard of living and social safety net allows people to work fewer hours. Plus, as more people recognize the value of storytelling-but strictly as book and movie material-more people see writing, reading, and research as something more than just a highbrow recreation. Writing's not just a nice little hobby. It's becoming a bona fide financial endeavor worth your time and energy. Telling anyone that you write always prompts the question 'What have you published?' Our expectation is: writing equals money. Or good writing should. Still, it would be damn near impossible to get your work seen if not for the second factor:

Technology. For a small investment, you can be published on the Internet, accessible to millions of people worldwide. Printers and small presses can provide any number of on-demand hard-copy books for anybody with the money to self-publish. Or subsidy publish. Or vanity publish. Or whatever you want to call it. Anybody who can use a photocopy machine and a stapler can publish a book. It's never been so easy. Never in history have so many books hit the market each year. All of them filled with the third factor:

Material. As more people grow old, with the experience of a lifetime to remember, the more they worry about losing it. All those memories. Their best formulas, stories, routines for making a dinner table burst into laughter. Their legacy. Their life. Just a touch of Alzheimer's disease, and it could all disappear. Besides, all our best adventures seem to be behind us. So it feels good to relive them, to share them on paper. Organizing and making all that flotsam and jetsam make sense. Wrapping it up, neat and tidy, and putting a nice bow on top. The first volume in the three-volume boxed set that will be your life. The 'best of' NFL highlights tape of your life. All in one place, your reasons for doing what you did. Your explanation why, in case anyone wants to know.

And thank God for factor number four:

Education. Because at least we all know how to keyboard. We know where to put the commas… kind of. Pretty much. We have automatic spell-checking. We're not afraid to sit down and take a swing at the job of book writing. Stephen King makes it look so easy. All those books. And Irvine Welsh, he makes it look like fun, the last place you can do drugs and commit crimes and not get arrested, or fat, or sick. Besides, we've read books all our lives. We've seen a million movies. In fact, that's part of our motivation, the fifth factor:

Disgust. Except for maybe six movies at the video store, the rest is crap. And most books, it's the same. Crap. We could do better. We know all the basic plots. It's all been broken down by Joseph Campbell. By John Gardner. By E. B. White. Instead of wasting more time and money on another crappy book or movie, how about you take a stab at doing the job? I mean, why not?

Then, sorry, your seven minutes is up.

Okay, okay, so maybe we're headed down a road toward mindless, self-obsessed lives where every event is reduced to words and camera angles. Every moment imagined through the lens of a cinematographer. Every funny or sad remark scribbled down for sale at the first opportunity.

A world Socrates couldn't imagine, where people would examine their lives, but only in terms of movie and paperback potential.

Where a story no longer follows as the result of an experience.

Now the experience happens in order to generate a story.

Sort of like when you suggest: 'Let's not but say we did.'

The story-the product you can sell-becomes more important than the actual event.

One danger is, we might hurry through life, enduring event after event, in order to build our list of experiences. Our stock of stories. And our hunger for stories might reduce our awareness of the actual experience. In the way we shut down after watching too many action-adventure movies. Our body chemistry can't tolerate the stimulation. Or we unconsciously defend ourselves by pretending not to be present, by acting as a detached «witness» or reporter to our own life. And by doing that, never feeling an emotion or really participating. Always weighing what the story will be worth in cold cash.

Another danger is this rush through events might give us a false understanding of our own ability. If events occur to challenge and test us and we experience them only as a story to be recorded and sold, then have we lived? Have we matured? Or will we die feeling vaguely cheated and shortchanged by our storytelling vocation?

Already we've seen people use «research» as their defense for committing crimes. Winona Ryder shoplifting in preparation to play a character who steals. Pete Townsend visiting Internet kiddie-porn websites in order to write about his own childhood abuse.

Already our freedom of speech is headed for a collision with every other law. How can you write about a sadistic rapist «character» if you've never raped anybody? How can we create exciting, edgy books and movies if we only live boring, sedate lives?

The laws that forbid you to drive on the sidewalk, to feel the thud of people crumbling off the hood of your car, the crash of bodies shattering your windshield, those laws are economically oppressive. When you really think about it, restricting your access to heroin and snuff movies is a restriction of your free trade. It's impossible to write books, authentic books, about slavery if the government makes owning slaves illegal.

Anything 'based on a true story' is more salable than fiction.

But, then, sorry, your seven minutes is up.

Of course, it's not all bad news.

There's the talk-therapy aspect to most writers' workshops.

There's the idea of fiction as a safe laboratory for exploring ourselves and our world. For experimenting

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