*
* One important question about the usage of moral reminders is whether over time people will get used to signing such honor codes, causing such reminders to lose their effectiveness. That is why I think that the right approach is to ask people to write their own version of the honor code—that way it will be difficult to sign without thinking about morality, and more ethical behavior should follow.
* As it turned out, I was audited by the IRS a few years later, and it was a long, painful but very interesting experience. I don’t think it was related to this meeting.
* I suspect that for people who actively dislike the government or insurance companies, the effect would still hold, though it might be mitigated to some degree—something worth testing in the future.
* Think about all the cases in which people ask for advice about how to behave in embarrassing situations—not for themselves but for a “friend.”
* When I was a teenager, a magnesium flare exploded next to me. I suffered massive third-degree burns and underwent many operations and treatments over the subsequent years. For more details, see my previous books.
* Perhaps the most telling evidence for the pharma industry’s influence is the fact that my insider for this interview insisted that I keep his name confidential to avoid being blacklisted by pharma.
* This was the first time that I was paid a lot by the hour, and I was intrigued by how I started to view many decisions in terms of “work hours.” I figured that for one hour of work I could buy a really fancy dinner and that for a few more I could buy a new bicycle. I suspect that this is an interesting way to think about what we should and should not purchase, and one day I might look into this.
* If your ereading device does not support color, this won’t work – go to the online color version at http://danariely.com/stroop/
* The market for fake goods, of course, ranges far beyond Chinatown and New York. After gathering momentum for more than forty years, the phenomenon is now a formidable affair. Counterfeiting is illegal almost everywhere on our planet, though the severity of the punishment varies from country to country, as does people’s view of the morality of buying counterfeits. (See Frederick Balfour, “Fakes!”
* The rumor about this shipment quickly traveled around Duke, and I became popular among the fashion- minded crowd.
* You might wonder if receiving counterfeits as gifts would have the same effect as choosing a counterfeit product for ourselves. We wondered the same thing and tested this question in another experiment. It turned out that it doesn’t matter whether we acquire a counterfeit product by our own choice or not; once we have a fake product, we are more likely to cheat.
* You might wonder if people are aware of the downstream consequences of counterfeits. We tested this too and found that they are unaware of these effects.
* We used this type of SAT-like question instead of our standard matrices because we expected that such questions would lead more naturally to the feeling of “I knew it all along” and to self-deception.
* The story was written up by Kubrick’s assistant, Anthony Frewin, in
* I have nothing against the Ford Taurus, which I am sure is a fine automobile; it just wasn’t as exciting a car as I’d imagined myself driving.
* I suspect that there is a connection between dishonesty and traveling in general. Perhaps it’s because when traveling the rules are less clear, or maybe it has to do with being away from one’s usual setting.
