* The smart thing would have been to lead the students through the oath at the start of every lecture, and maybe this is what I will do next time.

* I suspect that companies that adapt the ideology of maximizing shareholder value above all else can use this motto to justify a broad range of misbehaviors, from financial to legal to environmental cheating. The fact that the compensation of the executives is linked to the stock price probably only increases their commitment to “shareholder value.”

* Another fuzzy rule is the quaint-sounding “principle of prudence,” according to which accountants should not make things appear rosier than they actually are.

* Are dentists doing this on purpose, and do the patients know that they are being punished for their loyalty? Most likely it is not intentional, but whether conscious or not, the problem remains.

* Based on these results, we could speculate that people who work for ideological organizations such as political groups and not-for-profits might actually feel more comfortable bending moral rules—because they are doing it for a good cause and to help others.

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