phenomenon — blogging. In the early 2000s, the word blog (an abbreviation of web log, an individual’s online diary or commentary) also generated a great deal of wordplay, but some of the coinages that were popular then are hardly ever seen these days.

The same word-building processes are found in the blogosphere as we find in the twittersphere. There’s the same sort of substitution of clusters (blargon, ‘blog jargon’) and syllables (blogathy, ‘blog apathy’) and a similar range of blends (blogorrhea, blogerati, blogoholic, celebriblog). The unique phonetic properties of the core term are also exploited: internal rhyme is seen in bloggerel, lexiblography and blogstipation (the sad state of affairs when a blogger can’t think of anything to say).

Rather more technical are such blends as blog-roll and blogware, photoblog and moblog (‘posts sent by mobile phone’), or blawg (‘law blog’) and vlog (‘video blog’), and such compounds as blog client and blog archive. These are the terms which seem to have achieved a long-term place in the language — though again, this will be the case for only as long as the technology exists. Important too are well-established words which have been given a new sense in the context of blogging, such as gadget, post, preview, archive and template.

As for Twitter, if you had asked me as recently as 2005 whether I thought there was anything interesting about the consonant cluster tw, I would have said ‘nothing at all’. If you had suggested that one day it would be the basis for coining hundreds of new words, I would have said you were mad. Moral: word buffs should never try to predict the future.

Illustration credits

1. Runic letters, © Norwich Castle Museum and Art Gallery. NWHCM: 1939.77.N59f:A 2

2. Sir Terry Pratchet at Peach Pie Street, © Tim Mossford/UNP 18

3. Kilroy was here 32

4. The Venerable Bede sits writing in his study, from The Life and Miracles of St Cuthbert 40

5. Just Visiting, corner of the Monopoly board 60

6. In the Wee Small Hours, Frank Sinatra album sleeve, 1955 71

7. Yorkshire Penny Bank Building, Bradford, West Yorkshire, England, © Mark Sunderland Photography, photographersdirect.com 84

8. A child’s hornbook, The British Library 100

9. US scholars toasting Ben Johnson on the 200th anniversary of Johnson’s Dictionary. Photo by Walter Sanders/Time Life Pictures/Getty Images 127

10. The Oxford Gazette, November 1665 135

11. Cover image from Chicken Licken, Ladybird Easy Reading series 146

12. Cover images from Harry Potter and the Philopher’s Stone, published in the UK by Bloomsbury; and Harry Potter and the Sorcerer’s Stone, published in the USA by Scholastic, written by J. K. Rowling 152

13. An early advertisement by Bell Telephones 164

14. Lukaut long bulmakau, a Tok Pisin sign from Papua New Guinea © Michael Pennay 179

15. ‘Betty Rules OK’ 1 June 1977: Residents of the Aintree Estate, Fulham, London, express their sentiments in a celebration of the Queen’s Silver Jubilee. Photo by Central Press/Getty Images 184

16. Poster showing Karel Capek’s Robot, Library of Congress 200

17. Belinda Blurb, with thanks to Stan Carey 214

18. Let’s Stalk Strine, book jacket from 1965 218

19. ‘Gotcha’, Sun front page, 4 May 1982 228

20. Emoticons, Western and Eastern variations 243

Word index

ain’t 158

alphabet 98

Alzheimer’s 219

Americanism 151

and 8

app 237

arse 45

bagonise 233

billion 129

bloody 120

blurb 213

bodgery 112

bone-house 33

bridegroom 43

brock 35

brunch 173

chattels 52

cherry-picking 239

chillax 251

cuckoo 64

cunt 65

dame 54

debt 105

dialect 109

dilly-dally 145

dinkum 176

disinterested 139

DNA 193

doable 93

doobry 211

doublespeak 207

dragsman 166

dude 171

edit 154

egg 78

English 38

escalator 197

fopdoodle 125

gaggle 91

garage 195

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