I told Franco that we should make it a contest. “You start at that end and I’ll start at this end,” I proposed, “and let’s see who gets to the middle first.” We were hammering like maniacs, and I would have won except that a chunk flew off the wall and broke the customer’s antique stained-glass window. There went our profit.
Franco and I hadn’t even been in business a year when a big earthquake hit the San Fernando Valley on February 9, 1971. Patios heaved up. Walls cracked. Chimneys fell down. You could not have asked for a better opportunity. Franco and I ran our advertisement in the
With the money we made, Franco and I were able to buy better cars and pay for more college classes. We were also able to afford our first investment. In those days, the airlines were planning to introduce supersonic planes, and there was a proposal to build a supersonic airport in Palmdale, right over the mountains fifty or sixty miles northeast of Los Angeles.
I wanted to be rich very quickly. When I heard that, I said to myself, “This could be a great investment.” Sure enough, a month or two later, we got a copy of the local paper, the
I figured that when you build an airport on that scale, you’ve got to have warehouses around it, and shopping malls, restaurants, housing developments, government buildings—growth, growth, growth. So I said to Franco, “Let’s find out if there’s anything for sale.” It didn’t take long before the
A gentleman from a development company took us out to see a piece of property. At that time, Antelope Valley was undeveloped, just desert. It took us two hours to get there on the bus, and the whole way, the guy talked about the plans. He explained how they were going to build a freeway into Palmdale, and that the airport would be intercontinental. Ultimately, it might even be used for space planes. We were impressed. When we got there, he showed us where the power and water would go, which confirmed my sense that the opportunity was real. I bought ten acres for $1,000 apiece and Franco bought five, right next to where the runway was going to be and near where a complex of high-rises might be built. We didn’t have $15,000 in cash, so we agreed to $5,000 down and $13,000 in principal and interest payments over the next several years.
Of course, none of this took into account the issue of sonic booms and how they would affect people living under the flight paths. It became a huge fight, not just in the United States but around the world. Eventually governments concluded that airliners should go supersonic only over the oceans—and Franco and I ended up stuck with acres of desert. The developer kept insisting that all this was just a temporary setback. “Don’t sell it,” he said. “Your grandchildren are going to benefit.”
I wasn’t lying to Joe Weider when I said that Franco and I would both be champions. The speed with which Franco transformed himself into a world-class bodybuilder was truly amazing. As training partners, we had a big advantage. When we started working out together in Munich, there was no way for us to know much about what American bodybuilders were doing, so we had to learn on our own from scratch. We discovered dozens of training principles and techniques that we would write down. We were constantly on the lookout for new exercises and variations: it could be something as significant as the thousand-pound calf presses I learned from Reg Park, or as subtle as doing a curl with the wrist turned a certain way. Once each week we would choose an unfamiliar exercise and each do sets and reps until we couldn’t do any more. Then we’d analyze the next day which muscles and sections of muscles were sore, and note it down. Working this way, we spent an entire year making a systematic survey of our bodies and building an inventory of hundreds of exercises and techniques. (Eventually this provided the basis for the
A key discovery we made was that you can’t just copy someone else’s routine, because everyone’s body is different. Everyone has different proportions of torso and limb and different hereditary advantages and disadvantages. You can take an idea from another athlete, but you have to understand that your body may respond very differently from his or hers.
Experimenting like this helped us find ways to fix particular weaknesses. For instance, Franco had bowlegs, and we figured out how to fill out his inner thighs by having him do squats in a wider stance. Then we figured out techniques to build up his inner calves. He would never fool the judges into thinking his legs were perfectly straight. But they would be impressed by how he’d toned down the problem.
For the showdown with Sergio Oliva, I was determined to take my posing to a new level. Franco and I practiced our routines for weeks. To win, you have to be able to hit every pose for minutes at a time. Most bodybuilders will be able to do a vacuum pose, for example, which involves sucking in your stomach to call attention to the development of your chest. But often they can’t hold the pose, either because they’ve pumped up too much backstage or because they’re out of breath from previous poses. Or they have to let the pose go because they cramp up or start shaking.
So one of us would hold a pose for minutes while the other called out what needed to be done. I would be in a bicep pose, and Franco would say, “I see your arm shaking. Stop shaking.” So I’d stop it from shaking. Then he’d say, “Okay, smile,” and “Give me a little bit of twist in the waist,” and then, “Okay, now go into a three-quarter- back pose. Ah, you took an extra step. No good. Start again.”
You practice every pose and every transition because that extra step is the very thing that could make you lose in front of the judges. They’ll think, “That’s unprofessional. You’re not ready for the big time. You are a fucking idiot; get off the stage. You can’t even stand still in the pose. You haven’t even practiced the simplest things.”
At the Mr. Olympia level, what is most important is not necessarily what goes on in the middle of a pose. The judges assume you know how to do that. What becomes crucial is what you do between one pose and the next. How do the hands move? How does the face look? What is the posture? It’s like in ballet. It’s all about the straightness of the back, the head up, not down. Never, ever take an extra step. As you move from pose to pose, you have to visualize yourself as a tiger, slow and smooth. Everything smooth. And precise, without ever looking as if you are straining, because that too shows weakness. You have to be in total command of your face. Maybe you are struggling and completely winded, but you must breathe through your nose while keeping your mouth relaxed. Panting would be the worst. Then when you come back for the next shot, you need to look confident and exactly the way you’re supposed to look.
My preparation for going up against Sergio didn’t stop at the gym. I bought a movie projector. I assembled a whole collection of his performances in competition, and I watched those films at home again and again. Sergio really did have a stunning physique, but I realized that he had been using the same posing routine for several years. This was knowledge I could use to plan for the final one-on-one pose-off at Mr. Olympia. I memorized his moves in the order in which he hit them, and I got ready for each one with three poses of my own. I rehearsed this and visualized it over and over: “When he hits this, I will do this, and this, and this!” My goal was to overwhelm every move Sergio made.
Late that summer, the phone rang one day in Gold’s Gym, and the manager called out from the desk, “Arnold, there’s a guy on the phone by the name of Jim Lorimer.”
“What does he want?”
“He wants to talk to you about the Mr. World competition.”
“Tell him to call back. I’m in the middle of working out.”
That call turned out to be one of those magical things that happened to me that I never could have planned. Jim still laughs about it today. When I called him, he explained that he was the organizer of the world weight-lifting championships, which were being hosted that year by the United States in Columbus, Ohio, and that after the championships, there would be a bodybuilding competition for the title of Mr. World. He wanted me to enter.
I’d never heard of Jim Lorimer and called around to see if anybody knew him. It didn’t take long to learn he was for real. Jim was a former FBI agent, about twenty years older than me, and an important force in American sports. He’d been chairman of the United States Olympic Committee. He’d been a pioneer in building up the women’s teams to compete against the Soviet bloc. He made his living as an executive at Nationwide Insurance,
