actors more money, and the writers more money, and they bring back the director. It doesn’t matter if the sequel costs $160 million to make. Franchises such as
I was riding the great wave of action movies, a whole new genre that was exploding during this time. Stallone started it with the
The studios couldn’t wait to cook up new scripts, dust off old scripts, and have writers tailor scripts to me. Stallone and I were the leading forces in the genre—although Sly was really ahead of me and got paid more. There was more work for action stars than either of us could do, and others emerged in response to the demand: Chuck Norris, Jean-Claude Van Damme, Dolph Lundgren, Bruce Willis. Even guys like Clint Eastwood, who were doing action movies all along, started bulking up and ripping off their shirts and showing off muscles.
In all this, the body was key. The era had arrived where muscular men were viewed as attractive. Looking physically heroic became the aesthetic. They looked powerful. It was inspiring: just looking at them made you feel that they could take care of the job. No matter how outlandish the stunt, you would think, “Yeah, he could do that.”
My plan was always to double my salary with each new film. Not that it always worked, but most of the time it did. Starting from $250,000 for
(1984)
$750,000
(1984)
$1 million
(1985)
$1.5 million
“cameo” (1985)
$1 million
(1987)
$3 million
(1987)
$5 million
(1988)
$5 million
(1990)
$10 million
From there I went on to $14 million for
In Hollywood, you get paid for how much you can bring in. What is the return on investment? The reason I could double my ask was the worldwide grosses. I nurtured the foreign markets. I was always asking, “Is this movie appealing to an international audience? For example, the Asian market is negative on facial hair, so why would I wear a beard in this role? Do I really want to forgo all that money?”
Humor was what made me stand out from other action leads like Stallone, Eastwood, and Norris. My characters were always a little tongue in cheek, and I always threw in funny one-liners. In
Using one-liners to relax the viewer after an intense moment started accidentally with
YES/NO
OR WHAT
GO AWAY
PLEASE COME BACK LATER
FUCK YOU
FUCK YOU, ASSHOLE
Then you hear the one it chooses: “Fuck you, asshole.” People in the theaters were howling at that. Was the guy going to be the next victim? Would I blow him away? Would I crush him? Would I send him to hell? Instead, the Terminator just tells him to fuck off, and the guy goes away. It’s the opposite of what you expect, and it’s funny because it breaks the tension.
I recognized that such moments could be extremely important and added wisecracks in the next action film,
From then on, in all my action movies, we would ask the writers to add humor, even if it was just two or three lines. Sometimes a writer would be hired specifically for that purpose. Those one-liners became my trademark, and the corny humor deflected some of the criticism that action films were too violent and one- dimensional. It opened up the movie and made it appealing to more people.
I’d visualize an inventory of all the different countries in my mind’s eye—a little like the Terminator’s list of “possible appropriate responses” in that flophouse scene. “How will this play in Germany?” I’d ask myself. “Will they get it in Japan? How will this play in Canada? How will this play in Spain? How about the Middle East?” In most cases, my movies sold even better abroad than in the United States. That was partly because I traveled all over promoting them like mad. But it was also because the movies themselves were so straightforward. They made