Steve Jobs: A Biography

showcase headquarters of, 534–35

SJ as interim CEO of, 332–33, 364–65, 367

SJ ousted from, xvii–xviii, 202–6, 215–16, 217

SJ’s aesthetic and, 126–27

SJ-Scott dispute in, 83–84

SJ’s resignations from, 215–16, 217, 303–4, 557–59, 563–64

SJ’s return to, 306–8, 317–21

stock options controversy and, 365–66, 448–51, 477

turnover of board of, 318–20

uniforms idea and, 361–62

Wozniak’s departure from, 192–93

Xerox “raided” by, 96–97, 98

Apple Corps, 419–20, 523–24

Apple Foundation, 263

Apple I computer, 56, 63, 66, 163

early competition to, 69–70

first sales order for, 66–68

Wozniak and, 60–61, 67–68, 534

Apple II computer, 91, 93, 94, 109, 114, 125, 137, 138, 154, 173, 189, 192, 200, 207, 565

brochures of, 79–80

capitalization of, 72, 75, 77

circuit board of, 74–75

Commodore company and, 72–73

launch of, 80–81

Markkula and, 80–81

packaging of, 73–74

PC sales and, 160

peripherals and, 74–75

power supply of, 84, 146

sales of, 84, 92, 160

SJ’s vision of, 71–72

Snow White ad for, 132–33

VisiCalc feature of, 84

warranty of, 84

Wozniak and, 80–81, 84–85, 92, 534, 562

Apple III computer, 92–94, 154

failure of, 92–93, 160

AppleLabs, 196–98, 203, 204–6

“Apple Marketing Philosophy, The” (Markkula), 78

Apple products, see individual product names

Apple Stores, 368–77, 368, 461, 470, 472, 566

checkout design of, 372

on Fifth Avenue, 376–77, 514

first opening of, 374

floors of, 375

Gap and, 370

genius bar in, 375–76

minimalist nature of, 370

product organization in, 372–74

prototypes of, 371–74

staircases of, 375

success of, 374, 376

Apple University, 461

Arab Spring, 258

Architectural Digest, 276

ARM architecture, 492–93

Arnold Worldwide, 328

Aspen Institute, xvii, 126

Associated Press, 293

AT&T, 27, 136, 521

Atari, 42–45, 52, 53, 57, 63, 72, 74, 81, 217

SJ hired by, 83–84

Atkinson, Bill, xiii, 93–94, 95, 96–97, 99, 101, 110, 111, 113, 117, 118, 122–23, 128–32, 134, 144, 179, 181, 207, 385, 470, 474, 555

Lisa Computer and, 99–101

overlapping windows concept of, 100, 323

QuickDraw program of, 169–70, 180

SJ’s worldview described by, 119–20

Atom (microchip), 492

Augmentation Research Center, 57

Auletta, Ken, 256

Autobiography of a Yogi (Yogananda), 35, 46–47, 527

Avon, 321, 481

Axelrod, David, 497, 547

Bach, Johann Sebastian, 413

Badu, Erykah, 479

Baez, Joan, 57, 153, 168, 261, 269, 412, 415

SJ’s romance with, 250–53

Ballmer, Steve, 375, 474, 569

Bank of America, 83

Barnes, Susan, 204, 212, 216

Barnicle, Mike, 312

Barrett, Craig, 448

Bartz, Carol, 545

BASIC (computer language), 59, 61, 66, 84, 94, 173, 174–75

Batman Forever (film), 290

Bauhaus movement, 126, 265, 372

Baum, Allen, 26, 60, 67, 77

Bay, Willow, 438

Bayer, Herbert, 126, 127

Beatles, 402, 412–13, 415, 418–19, 570

in move to iTunes, 523–24

Beauty and the Beast (film), 439

Beck, Glenn, 508

Be company, 297–301

Be Here Now (Ram Dass), 34, 37, 52

Belleville, Bob, 99, 145–47, 190, 200, 204

Bellini, Mario, 126

Bell Labs, 9