The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich - Expanded and Updated

Expectations:

Print materials designs are suitable for the audience, accurate, and appealing.

Print materials are professional quality and produced within set timelines.

Responsibility:

Maintain relationships with print vendors to minimize cost relative to time and quality in producing program print materials.

Expectations:

Print materials are printed within the established budget, unless budget overages are specifically approved by the Director of Marketing.

Contract Solution:

By using e-mail and web-based programs such as

*ConceptShare, I can continue to coordinate these design projects from a distance. I currently maintain relationships with print vendors and designers at a distance so physical presence is not necessary for this to continue. For meetings with program directors and the marketing team, I would use a free video and phone conferencing service called *Skype. We usually meet once or twice to discuss changes to their marketing materials and the rest of the process is continued through e-mail and ConceptShare.

Role #2: Special Marketing Project Manager

  Responsibility:

Maintain a collection of updated, appropriate marketing images.

Expectations:

Images needed for marketing materials and websites are anticipated and acquired.

Contract Solution:

I am still able to complete this task remotely by doing images searches on web databases such as *iStockphoto.com. If the experiment with the *Seminar Photo Contest fares well, I could also manage that process via the web using Aptify, e-mail, and Skype.

Responsibility:

Identify and implement new opportunities to leverage marketing materials.

Expectations:

Ideas are researched for feasibility and effectiveness.

Chosen projects are designed and sent out within the budget and timeline.

Contract Solution:

I would utilize e-mail and Skype to communicate any new ideas and opportunities to leverage marketing materials. I have recently proposed creating a one-page calendar of our program deadlines to distribute to our recent seminar alumni in a fall mailing. This way students will have an easy way to remember all of our deadlines for our programs and may potentially boost our number of applicants.

Role #3: Web-based Marketing Coordinator

Responsibility:

Contribute to online advertising efforts and track results.

Expectations:

Online efforts are increasingly cost effective.

Marketing Director is informed of web-based marketing results as requested.

Contract Solution:

I am familiar with our online advertising efforts and can continue to help with this process from a distance. I will be able to access Facebook Ads, Google Ads, Blog Ads and aid Keri in gathering and entering data. I have experience working with our Facebook and Google Ads and have created images for Blog Ads in the past. Launching new Ads will be easily managed abroad.

Responsibility:

Compile collection of updated, appropriate web photos.

Expectations:

Attractive, updated photos will be available for program and marketing uses.

Contract Solution:

As stated above with the stock photo inventory, I am still able to complete this task remotely by conducting image searches on web databases such as iStockphoto.com. The Seminar Photo Contest will also be used as a tool to aid in this compilation of images while I am abroad.

In order to more effectively track the cost of production of our print materials, I think [company name] would find value in transitioning to a contract basis for this position. I have really enjoyed working at [company name] thus far and would like to continue working for this organization from a remote location. Thank you for your consideration of this proposal.

Explanation of Software and Programs Mentioned:

*ConceptShare—www.conceptshare.com, ConceptShare allows you to set up secure online workspaces for sharing designs, documents, and video and invite others to review, comment, and give contextual feedback anytime and anywhere without a meeting. [Company name] has used this site for a few months to test its usability and has also been tested on multiple computers in Argentina (thanks to my sister testing it out for me while she was in Argentina).

*Skype—www.skype.com, Skype is a free software that allows you to talk for free via the Internet. You can also use Skype with regular phones to make calls internationally for a low rate of about .04 cents a minute. Skype also has video chatting capabilities and conference call capabilities for meetings. The setup requires downloading the Skype software free) and buying a headset with microphone ($10) and webcam ($ ranges) for each computer. I have tested this software with my sister and it works well for her in Argentina and for me here.

*iStockphoto—www.istockphoto.com, iStockphoto is an Internet royalty-free image and design stock photography website. This is one of the many sites I use to find photos for [company name]. We have already used a few photos from this site for our marketing materials.

*Seminar Photo Contest—This contest was created by me and developed with Keri as an experiment to collect more relevant and usable photos for our marketing and publication efforts. Since we have found it to be a bit invasive to try and take the photos ourselves, we wanted to try a new approach to capture photos for our needs. All participants of our Summer Seminars 2008 are able to submit photos they have taken at their seminar with a chance to be rewarded with a $5 Amazon Gift Certificate for each image we choose.

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