194 ‘a systematic review’: Lexchin J, Bero LA, Djulbegovic B, Clark O. Pharmaceutical industry sponsorship and research outcome and quality. BMJ (2003) 326: 1167–70

194 ‘One review of bias’: Rochon PA, Gurwitz JH, Simms RW, Fortin PR, Felson DT, Minaker KL, Chalmers TC. A study of manufacturer-supported trials of nonsteroidal antiinflammatory drugs in the treatment of arthritis. Arch Intern Med. (24 January 1994); 154 (2): 157–63

194 ‘when the methodological flaws’: Lexchin J, Bero LA, Djulbegovic B, Clark O. Pharmaceutical industry sponsorship and research outcome and quality: systematic review. BMJ (31 May 2003); 326 (7400): 1167–70

196 ‘In 1995, only’: Schmidt K, Pittler MH, Ernst E. Bias in alternative medicine is still rife but is diminishing. BMJ (3 November 2001); 323 (7320): 1071

196 ‘A review in 1998’: Vickers A, Goyal N, Harland R, Rees R. Do certain countries produce only positive results? A systematic review of controlled trials. Control Clin Trials (April 1998); 19 (2): 159–66

198 ‘a paper has even found’: Dubben H, Beck-Bornholdt H. Systematic review of publication bias in studies on publication bias. BMJ (2005); 331: 433–4

198 ‘published a paper’: Turner EH, Matthews AM, Linardatos E, Tell RA, Rosenthal R. Selective publication of antidepressant trials and its influence on apparent efficacy. N Eng J Med (17 January 2008); 358 (3): 252– 60

199 ‘A classic piece of detective work’: Tramer MR, Reynolds DJM, Moore RA, McQuay, H J. Impact of covert duplicate publication on metaanalysis: a case study. BMJ (1997) 315: 635–40

200 ‘When we carried out’: Cowley AJ et al. Int Journ Card (1993) 40: 161–6

201 ‘the three highest-ranking papers’: Audit identifies the most read BMJ research papers. BMJ (17 March 2007); 334: 554–5

202 ‘It is a shame’: Scolnick EM. Email communication to Deborah Shapiro, Alise Reicin and Alan Nies re: Vigor. 9 March 2000. http://www.vioxxdocuments.com/Documents/Krumholz_Viox x/Scolnick2000. pdf]

202 ‘The New England Journal of Medicine’: Curfman GD, Morrissey S, Drazen JM. Expression of concern reaffirmed. NEJM (16 March 2006); 354 (11):1193

203 ‘a US company’: Gottlieb S. Firm tried to block report on failure of AIDS vaccine. BMJ (2000); 321: 1173

203 ‘The drug company’: Nathan D, Weatherall D. Academia and industry: lessons from the unfortunate events in Toronto. Lancet; 353; 9155: 771–2

205 ‘These adverts have been’: Gilbody et al. Benefits and harms of direct to consumer advertising: a systematic review. Qual Saf Health Care (2005); 14: 246–50 http://qshc.bmj.com/cgi/content/full/14/4/246

Chapter 11: How the Media Promote the Public Misunderstanding of Science

211 ‘Nick Davies’: Davies N. Flat Earth News. Chatto & Windus (2008)

218 ‘Research on smoking’: Proctor RN. Schairer and Schoniger’s forgotten tobacco epidemiology and the Nazi quest for racial purity. Int. J. Epidemiol 30: 31–4

219 ‘John Ioannidis’: Ioannidis JPA. Why most published research findings are false. PLoS Med (2005) 2 (8): e124

Chapter 12: Why Clever People Believe Stupid Things

227 ‘a classic experiment’: Gilovich T, Vallone R, Tversky, A. The hot hand in basketball: on the misperception of random sequences. Cog Psych (1985); 17: 295–314

229 ‘ingeniously pared-down experiment’: Schaffner PE. Specious learning about reward and punishment. J Pers Soc Psych (June 1985); 48 (6): 1377–86

231 ‘In one experiment’: Snyder M, Cantor N. Testing hypotheses about other people: the use of historical knowledge, J Exp Soc Psych (1979); 15: 330–42

232 ‘The classic demonstration’: Lord CG, Ross L, Lepper MR. Biased assimilation and attitude polarisation: the effects of prior theories on subsequently considered evidence. J Pers Soc Psyc (1979); 37: 2098–109

234 ‘In one, subjects’: Tversky A, Kahneman D. Availability: a heuristic for judging frequency and probability. Cog Psych (1973), 5: 207–32

236 ‘Asch’s experiments’: Asch SE. Opinions and social pressure. Sci Am (1955); 193: 31–5

237 ‘the behaviour of sporting teams’: Frank MG, Gilovich T. The dark side of self-and social-perception: black uniforms and aggression in professional sports. J Pers Soc Psych (January 1988); 54 (1): 74–85

238 ‘It’s not safe’: The experiments in this chapter, and many more, can be found in Irrationality by Stuart Sutherland and How We Know What Isn’t So by Thomas Gilovich

Chapter 13: Bad Stats

239 ‘Let’s say the risk’: Gigerenzer G. Reckoning with Risk. Penguin (2003)

240 ‘Natural frequencies’: Butterworth et al. Statistics: what seems natural? Science (4 May 2001): 853

240 ‘The other methods’: Hoffrage U, Lindsey S, Hertwig R, Gigerenzer G. Communicating statistical information. Science (22 December 2000); 290 (5500): 2261–2

241 ‘there are studies’: Hoffrage U, Gigerenzer G. Using natural frequencies to improve diagnostic inferences. Acad Med (1998); 73: 538–40

253 ‘the same test’: Gigerenzer G. Adaptive Thinking: Rationality in the Real World. Oxford University Press (2000)

253 ‘Let’s think about’: Szmukler G. Risk assessment: ‘numbers’ and ‘values’. Psych Bull (2003) 27: 205– 7

257 ‘a small collection’: www.qurl.com/lucia

Chapter 14: Health Scares

262 ‘An academic paper’: Manning N, Wilson AP, Ridgway GL. Isolation of MRSA from communal areas in a teaching hospital. J Hosp Infect (March 2004); 56 (3): 250–1

268 ‘Kruger and Dunning’: Kruger J, Dunning D. Unskilled and unaware of it: how difficulties in recognizing one’s own incompetence lead to inflated self-assessments’. J Pers Soc Psych (1999); 77; 6: 121–34

269 ‘In 1957, a baby’: Brynner R, Stephens TD. Dark Remedy: The Impact of Thalidomide and its Revival as a Vital Medicine. Perseus Books (2001)

270 ‘Philip Knightley’: Excerpted in Pilger J (ed.). Tell me no Lies. Cape (2004)

270 ‘Many years later’: Thalidomide hero found guilty of scientific fraud. New Scientist (27 February 1993)

Chapter 15: The Media’s MMR Hoax

278 ‘12 children’: Wakefield AJ, Murch SH, Anthony A et al. Ileal-lymphoid-nodular hyperplasia, non-specific colitis, and pervasive developmental disorder in children. Lancet (1998); 351 (9103): 637–41

280 ‘one of the few’: e.g. Chess S. Autism in children with congenital rubella. J Autism Child Schizophr (January–March 1971); 1 (1): 33–47

280 ‘it is investigating’: http://briandeer.com/wakefield/wakefielddeal.htm

282 ‘including the BBC’: No jabs, no school says labour MP. http://news.bbc.co.uk/1/hi/health/7392510.stm

288 ‘one survey’: Schmidt K, Ernst E, Andrews. Survey shows that some homoeopaths and chiropractors advise against MMR. BMJ (14 September 2002); 325 (7364): 597

288 ‘Thirty-two per cent’: Hargreaves I, Lewis J, Speers T. Towards a better map: science, the public and the media, Economic and Social Research Council (2003). http://www.esrc.ac. uk/ ESRCInfoCentre/Images/Mapdocfinal_tcm6–5505. pdf

289 ‘peak of the media’: Boyce T. Health, Risk and News: The MMR Vaccine and the Media. Peter Lang Publishing Inc. (2007)

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