can’t go visit them all. So, you’ve got to cut down the territory, further. Suppose that on your Geography petal you said that you really want to live and work in the San Jose area of California. That’s helpful: that cuts down the territory further. Now your goal is:
• I want to work in a place that hires welders, within the San Jose area.

But, the territory is still too large. There could be 100, 200, 300 organizations that fit that description. So you look at your Flower Diagram for further help, and you notice that under
• I want to work in a place that hires welders, within the San Jose area, that has fifty or fewer employees.

This territory may still be too large. So you look again at your Flower Diagram for further guidance, and you see that you said you wanted to work for an organization that works with, or produces, wheels. So now your statement of what you’re looking for, becomes:
• I want to work in a place that hires welders, within the San Jose area, has fifty or fewer employees, and makes wheels.

Using your Flower Diagram, you can thus keep cutting down the territory, until the
Sometimes your problem will be just the opposite. We come here to the second possibility: if your Informational Interviewing doesn’t turn up enough names of places where you could get hired in your new career, then you’re going to have to expand your list. You’re going to have to consult some directories.
Your salvation is going to be, first of all, the Yellow Pages of your local phone book. Look under every heading that is of any interest to you. Also, see if the local chamber of commerce publishes a business directory; often it will list not only small companies but also local divisions of larger companies, with names of department heads; sometimes they will even include the North American Industry Classification System (NAICS) codes, should you care. If you are diligent here, you won’t lack for names, believe me—unless it’s a very small town you live in, in which case you’ll need to cast your net a little wider, to include other towns, villages, or cities that are within commuting distance.
Informational Interviewing, Step 4:
TALKING TO WORKERS, “TRYING ON” JOBS
During Informational Interviewing, you want to talk to people who are actually doing the work you think you’d love to do. Why? In effect, you are mentally
It is exactly analogous to your going to a clothing store and trying on different suits (or dresses) that you see in their window or on their racks. Why try them on? Well, the suits or dresses that look
Likewise, careers that
What you’re ultimately trying to find is a career that looks terrific inside and out—in the window,
• How did you get into this work?
• What do you like the most about it?
• What do you like the least about it?
• And, where else could I find people who do this kind of work? (
If it becomes apparent to you, during the course of any of these Informational Interviews, that this career, occupation, or job you were exploring definitely
• Do you have any ideas as to who else I could talk to, about my skills and special knowledges or interests—so I can find out how they all might fit together, in one job or career?
Then go visit the people they suggest.
If they can’t think of
“THEY SAY I HAVE TO GO BACK TO SCHOOL, BUT I HAVEN’T THE TIME OR THE MONEY”
Next step: having found the names of jobs or careers that interest you, having mentally
More times than not, you will hear
If you have the time, and the money, fine! But what if you don’t? Then you search for
Throughout Informational Interviewing, don’t assume anything (“But I just assumed that …”). Question
Keep in mind that there are people
No matter how many people tell you that such-and-so are the rules about getting into a particular occupation, and there are no exceptions—believe me there
Rules are rules. But what you are counting on is that somewhere in this country, somewhere in this vast world,
You want to find out who these people are, and go talk to them, to find out