Shafer, Robert Jones:
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Shurkin, Joel:
Shurkin, Joel:
Sigafoos, Robert A.:
Sinclair, Frank: «Diet-Rite Budget Boosted; It’s ‘Not Fad, but Forever,’»
Slater, Robert:
Smith, Douglas, K., and Robert C. Alexander:
Smith, Gene: «A Series of Promotions to the Top Post»,
Smith, Kenneth S.: «Razor Blade War Growing Hotter»,
Smith, Richard Austin: «Gillette Looks Sharp Again»,
Sony:
«Sony Portable Tape Recorder to Bow in Ads»,
Spector, Robert:
Spence, M.: «Entry, Capacity, Investment, and Oligopolistic Pricing»,
Spence, M.: «The Learning Curve and Competition»,
Spiro, Leah Nathans, and Linda Himelstein: «With the World Wide Web, Who Needs Wall Street»,
Stevens, Tim: «Bellcore: Its Flexible Rechargeable Plastic Battery Could Revolutionize Design of Portable Consumer Electronics, Telecommunications Backup Power, Electric Vehicles and More»,
«Stirring Battle Rages for Vast Razor Blade Market»,
Stross, Randall E.:
Stross, Randall E.: «Why Barnes & Noble May Crush Amazon»,
«Study: Majority of 25 Leaders in 1923 Still on Top»,
Sujan, Mita, and James R. Bettman: «The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research»,
Sullivan, Mary: «Brand Extension and Order of Entry», Marketing Science Institute Working Paper, Report No. 91–105, Marketing Science Institute, Boston, 1991.
Swisher, Kara:
Tecklenburg, Harry: «A Dogged Dedication to Learning»,
Tellis, Gerard J., and Golder, Peter N.: «First to Market, First to Fail? The Real Causes of Enduring Market Leadership»,
Tetzeli, Rick and Shaifali Puri: «What It’s Really Like to Be Marc Andreessen…»,
Thacker, Chuck: «Personal Distributed Computing: The Alto and Ethernet Hardware», in Adele Goldberg, ed.,
«The Great Diaper Battle»,
Theodore, Levitt: «Marketing Myopia»,
«The Third Age (A Survey of the Computer Industry)»,
Todd, William:
Tuchman, Barbara:
«Turmoil among the Brewers: Miller’s Fast Growth»,